–Nicholas Lanni

Personal Brand –Person Branding

Exploration –Bachelors Degree in Sports Broadcasting
–6/16/2024
 Short Term Career Goals:
Career Goals Right after Graduation 2025
– Land an entry level sportscasting job ,
being able to go to stadiums everyday.
– While gaining connections at big sports
companies for future opportunities
(Barstool, ESPN, Fox Sports, etc.)
– Long Term Goals: (2035)
Create my own sports podcast network,
that reaches people all over the world.
Profession

Occupation:
Sports Broadcaster
Potential Job Titles:
– Producer
– Associate Producer
– Sports Anchor
 The Different Groups of People Who Use the Kind of Services I Provide
ESPN FOX Barstool The Golf Professional
Sports
Sports Sports Channel Organizatio
n

Target Groups I relate

Audience
to, or feel most
excited to work
with. x
Groups I know
people in or
already have
clients in. x
Groups I have
the most
knowledge
about. x
Groups I would
find fascinating
to learn more
about. x
 Competition
Deven Michalak Nicholas Lanni

Previous/Current Work: Previous/Current Work:

Student at University of Wisconsin Student at Full Sail University
Warehouse Worker Plumbing Helper at Kulks Plumbing and
Heating
Drexel Building Supply Operation Team
Skills Include:
Sports Director at 90.3 WRST FM OSHKOSH
Sports Writing
Skills Include:
Professional Sports
Broadcaster
iMovie
Editing
Communication
Teamwork
Microsoft Office
Online Presence:
Online Presence:
Polished Headshot, 2 Connections and no
articles posted. Polished Headshot, 2 Connections and no
articles posted.
Identity
Vision: To extend my
Core Values: sports knowledge to
other people and expand
– Commitment these sports to new
Golden Circle: Why? I do what I do How? Broadcasting
people.
– Effort for the love of sports MLB, NFL or NBA Passion:
and because I want to games on tv or on the
reach my goals I have radio. Broadcasting/Writing
– Integrity set in place.
about MLB, NFL, NBA
and Golf.
– Loyalty Super-Power: Being able
– Respect What? Practice live
to entertain watchers
broadcasts while with my commentary.
learning and gaining
knowledge through
school.
Promise and Position

Promise:
I help attract new people to the game by being entertaining and
being knowledgeable.
Position:
Sports Broadcaster
Networking
Industry Events:
Ravens @ Giants December 15, 2024
Objective: Continue to study the game and learn as much as I can. Also meet new people in the
industry.
Broadcast Sports Conference
Objective: Meet new people, while gaining as much information as I can to improve what I do.
Elevator Pitch: Hello my name is Nicholas Lanni, I am currently studying sports broadcasting at Full
Sail University. I am looking to expand the sports genre to new people by being an entertaining and
knowledgeable. I appreciate your time and am open to any opportunities. Thank you!
Mentorship: Looking for executive in the sportscasting business to give good and effective advice so I
can continue to improve my skills.
 Digital
Online ID Calc. Scores Brand Archetype: The
My Digital Marketing
Strategy would be to
Marketing
Sage start a sports blog and
Volume: 0
The Sage is about try to get my name
Relevance: 0 out there more
finding and then giving
Purity: Stellar wisdom. They seek out starting with that.
information and they Then start a sports
Diversity: High
want to understand the podcast talking about
Validation: Low all different kinds of
process in which things
are done. national sports
stories.
Professional Development

Technical Skills: Transferable Skills:

Learn how to do comprehensive online research to Continue to get better at Public Speaking through
prepare for a broadcast. school and by doing it in my free time.
Company: Stats Muse
Date: June 2024
Learn how to become a more polished writer and
Continue to polish my skills with adobe creative cloud producer for broadcasts.
applications.
Company: Adobe
Year: 2024
References

9 Sportscasting Jobs on Indeed:

https://www.indeed.com/career-advice/finding-a-job/sport-broadc
asting-jobs
LinkedIn Page:
https://www.linkedin.com/search/results/all/?heroEntityKey=urn
%3Ali%3Afsd_profile%3AACoAACr9v8gB3jv9sIHCkBF0oOZ
otZoVsbH7pm0&keywords=Deven%20Michalak&origin=ENTI
TY_SEARCH_HOME_HISTORY&sid=E3V
Book Yourself Solid Illustrated:
https://learning.oreilly.com/library/view/book-yourself-solid/9781