.

PRESENTATION
How message can be made convincing and persuasive in oral
communication
 PERSUASIVE MESSAGE

A persuasive message is a form of communication that aims to change or reinforce an

individual attitudes , beliefs or behaviors through the use of logical reasoning , emotional
appeals or credibility
 COMPONENTS

• Gain attention
• Raise a need
• Deliver a solution
• Provide a rationale
• Validate the views
• Preferences and concerns of others
 CREATION OF PERSUASIVE MESSAGE
• We can do this by stating our purpose , objective clearly and explicitly the beginning and end of
speech.
• By starting with a strong hook.
• By showing relevance on the get
• By making it clear who you cannot help.
• By demonstrating value early.
• By showcasing your authority
• By telling a story
 STEPS FOR PERSUASIVE MESSAGE

• Planning or preparing to write message

• Writing where the actual creation of the message takes place.
• To complete of finish the message
 METHODS TO CONVINCING AUDIENCE
• Thoroughly understand and research your topic
• Use clear and concise language
• Support your arguments with evidence and examples
• Use persuasive techniques , such as repetition and rhetorical questions.

MEANING OF CONVINCING A MESSAGE

• Satisfying
• Assuring by arguments
• By proof
 EXAMPLES

• Employ clear, concise language for easy comprehension.

• Evoke emotions through stories and vivid descriptions.
• Support arguments with credible evidence and sources.
• Encourage action with a clear call to action.
• Address objections and align with audience values.
 HOW MESSAGE CAN BE PERSUASIVE
• Lead with emotions
• Then follow with reasons

METHOD TO MAKE MESSAGE CONVINCING

• Know your audience
• Be competent
• Use pause
• Avoid talking like a bee
• Use outlines , instead of scripts
 HOW WE CAN CONVINCE FULLY SOMEONE
THREE WAYS OF CONVINCING

• Ethos
• Pathos
• Logos
These concepts help us persuade others and help you understand how persuasion works in
articles you read and speeches you hear
We need to do scanning of other person.
 SCAN

• S:- Simile –you should have positive behavior to convince others

• C:- Connect – you need to connect in a genuine way , with 100% focus
• A:- Accept – you need to accept other person’s views to convincing them if you are struggling to
communicate your ideas , feeling or your point of view. If you don’t accept others view , you
would not be succeed in convincing others
• N:- Need – you need to access , you need to define , and you need to understand , what are the
needs of other party
 ADVERTISEMENTS

• These are persuasive messages that are used to promote a product or service

• They highlight product benefits and how they solve a problem.

• Advertisers appeal to emotions to make a connection with the audience.

 THANK YOU

If you have any query you may ask