Market Share slightly Regain of losing Gain market share to

Decrease market share higher than normal

condition

Change of Priority Leverage Product

Update branding
from brand building to Trial to Increase
sales focus. strategy
sales

Make policy to The employees The customers believe

support the believe in the in the product and the
employee’s job company’s policy & company
securities strategy

Venue Activation
Tele ordering by Trial Product by
Program (Direct
salesman Outlets Owner
sales on Café)

Data already Give incentive to selected Allocate gathering

provided, hard to outlets owner to doing
product trial to the
activities to venue’s
adapt to new way of
customers staff selling
working
Perspective – During the Crisis
Make policy to support the employee’s job securities

• Employment stability. The company will not terminate the

employment of any PMI employee during this crisis period,
unless for cause, and the company has also put on hold any
restructuring plans.
• Financial stability. PMI will continue to provide regular
compensation to all PMI employees, irrespective of their
ability to perform fully their professional duties during this
period.
• Special recognition awards. PMI employees who need to be
physically present at their usual work locations (in factories, in
warehouses, in the field, or in offices), as and where permitted
by local regulations, will be given special recognition awards
during this crisis period. Obviously, PMI will continue taking all
necessary safety measures to protect those employees who
are working at such locations.
Perspective – Right after the Crisis
The employees believe in the company’s policy & strategy

• Responsibility. The employee feels a sense of responsibility in

making her job more productive, and that creates a significant
sense of satisfaction that will carry on to future employees
and help to keep the company productive.
• Dedication. will feel more inclined to be at that job. The staff
then becomes emotionally invested in the success of the
company.
• Agile. They are going to work to integrate upgrades and
procedural changes to help the growth of the company.