Guerilla Marketing

What is a Guerrilla Attack Strategy?

• A Guerrilla Attack Strategy (also known as guerrilla marketing
strategy) is where a series of small attacks are carried out against a
company to dislodge it from a market position.
Guerrilla Marketing
• Guerrilla marketing is an advertising strategy that uses
unconventional tactics to delight and attract customers.
• It is an alternative to traditional marketing, such as print media,
television commercials, billboards, and direct mail.
Guerilla Marketing and Creativity -
Importance
• Attention grabbing
• Engages emotions
• Increases memorability
• Generates buzz
Examples
Ford Motors
Comforta
Heinz
Starbucks
Arctic Gardens chilli
Promo
Seamless
The ad appeals specifically to true New
Yorkers who will do anything to avoid having
to go out into the tourist-filled madness that
is Times Square.
KitKat
Redbull
Questions?