GLAVEN CONSTRUCTION AND

ENGINEERING
RE-ENGINEERING YOUR WORLD

STRATEGIES FOR MARKETING TO THE C-SUITE

IN TODAY’S FAST-PLACED AND COMPETITIVE BUSINESS
LANDSCAPE, IDENTIFYING AND PURSUING NEW OPPORTUNITIES
AND STRATEGIES IS CRUCIAL FOR GROWTH, INNOVATION, AND
SUCCESS
STRATEGIES TO BE ADOPTED FOR MARKETING TO THE C-SUITE

 CONDUCTING MARKET REASEARCH

-STAY UP-TO-DATE WITH INDUSTRY TRENDS, NEWS AND DEVELOPMENTS
-IDENTIFY EMERGING MARKETS, TECHNOLOGIES AND INNOVATIONS SUCH AS THOSE OF NEW
DESIGNS
-
 NETWORKING AND BUILD RELATIONSHIP
-ATTEND INDUSTRY EVENTS, CONFERENCES, AND TRADE SHOWS.
-CONNECT WITH POTENTIAL CLIENTS, PARTNER, AND INFLUENCERS ON LINKEDIN.
- NURTURE RELATIONSHIPS THROUGH REGULAR COMMUNICATION AND VALUE-ADDED
INTERACTIONS.
 LEVERAGE DIGITAL PLATFORMS AND TOOLS AND INDUSTRY
EVENTS
-UTILIZE SOCIAL MEDIA, CONTENT MARKETING AND THOUGHT LEADERSHIP TO SHOWCASE
EXPERTISE.
-OFTEN ATTEND INDUSTRY EVENTS AND CONFERENCES.
-HOSTING YOUR OWN EXCUTIVE EVENTS OR ROUND TABLES.
 IDENTIFY POTENTIAL OPPORTUNITIES
-MONITOR INDUSTRY PUBLICATIONS, NEWS OUTLETS AND SOCIAL MEDIA LEADS.
-ENGAGE WITH POTENTIAL CLIENTS, PARTNERS, AND COLLABORATORS THROUGH TARGETED
OUTREACH
-FOCUS ON THE THOUGHT LEADERSHIP- THEY ARE ALWAYS INTERESTED IN INDUSTRY INSIGHTS
-NAVIGATING THE EVER-CHANGING BUSINESS ENVIRONMENT
 ENGAGE IN EFFECTIVE COMMUNICATION AND PROPOSAL
DEVELOPMENT
-CRAFT COMPELLING PITCHES, PROPOSALS, AND PRESENTATIONS.
-SHOWCASE YOUR COMPANY’S EXPERTISE, VALUE PROPOSITION, AND UNIQUE SELLING POINTS
-PROVIDE PERSONALIZED CONTENT
CERTAIN ADVANTAGES FOR ADOPTING THESE STRATIGIES

• HIGH VALUE DEALS AND REVENUE GROWTH

• MARKET EXPANSION
• BRAND AWARENESS
• LONGTERM PARTNERSHIPS
• LEARNING AND DEVELOPMENT
• COMPETETIVE ADVANTAGE
• DIVERSIFICATION
• NETWORKING AND INNOVATION INCREASE
• INCREASED EFFICIENCY
• IMPROVED ADAPTABILITY