WELCOME TO THE PRESENTATION

REPUBLIQUE DU CAMEROUN REPUBLIC OF CAMEROON

PAIX-TRAVAIL-PATRIE PEACE-WORK-FATHERLAND
MINISTERE DE
MINISTRY OF HIGH EDUCATION
L'ENSEIGNEMENT SUPERIEUR

Projects Presentation

PRESENTED BY :

-NGANKEP FANDIO ORDY BENIDI FE20A075

-HEUYA NDJANSEB KEVIN KENNEDY FE20A04

-CHAM RAUL GUILLAUME FE18A080

 PRESENTATION PLAN

Introduction
Problem Statement
Proposed Solution
Business Plan
Competive Analyis
Swot Analysis
Business Creation Structure
 Introduction
Speak-Easy is designed to cater to the unique linguistic landscape of Cameroon. Our initial focus will be on
offering courses in the main languages spoken in the country, including Bakweri, Bayangi, and other
prominent tribal languages across the ten regions. The mission of Speak-Easy is to revolutionize language
education by making it accessible, engaging, and transformative for individuals across Cameroon. We aim to
empower people from diverse linguistic backgrounds to effectively communicate in multiple languages,
fostering cross-cultural understanding and unity within the country. Recognizing the ubiquity of mobile
devices and the growing demand for flexible, on-the-go learning, Speak-Easy has been developed as a
mobile application. This mobile-centric approach enables us to make language education accessible to
individuals across Cameroon, regardless of their geographical location or socioeconomic status. Our mobile
app will leverage the latest advancements in language learning technology, including interactive lessons,
gamified elements, and virtual language immersion experiences, to create a dynamic and engaging learning
environment for our users.
 Problem Statement

Identify the key language learning challenges faced by the target market
Discuss the gaps in the current language education landscape
Explain how the Speak-Easy language training center aims to address these problems
 Proposed Solution

Describe the unique features and offerings of the Speak-Easy language training center
Outline the teaching methodologies and learning approaches that will be employed
Emphasize the center's focus on creating an engaging and immersive learning environment
 Business Plan

 Market and Industry Analysis

 Product and Service Offering
 Operational Plan
 Marketing and Sales Plan
 Financial Aspects
 Risk Analysis and Mitigation Plan
 Implementation Plan and Timeline
 Conclusion and Growth Prospects
 Competive Analyis

 Existing Initiatives:
 CERDOTOLA (Centre for the Study and Research of Oral Tradition in Central Africa)
 Summer Institute of Linguistics (SIL)
 Goommala Institute
 Gap Analysis:
 Lack of Comprehensive Traditional Language Institutes
 Urban vs. Rural Divide
 Swot Analysis
SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and
threats of a business, This analysis can help you look at your business in a new way and from different
directions. It can also help you to:
 create or fine tune your business strategy
 prioritise areas for business growth to achieve your business goals.

This Analysis is divided into two factors; Internal factors (strengths and weaknesses) and External factors
(opportunities and threats) that may impact the business
 Strengths of Speakeasy
 Weaknesses of Speakeasy
 Opportunities of Speakeasy
 Threats of Speakeasy
 Business Creation Structure

This is the way the Business reporting and hierarchy are established. It helps show who is
responsible for what areas of the business, establishes a chain of command and helps
employees understand how their work fits into the company’s overall mission.

CEO

APP DEV’T
TRANSLATORS
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