PRODUCT

LISTING
OPTIMIZATIO
N
Christine Jade Larrosa
christine.larrosa@gmail.com
Batch-38
Product Listing
Optimization
Product Listing Optimization (PLO) is the process
of enhancing various elements of a product listing
to increase traffic and conversions. This involves
optimizing the product title, description, reviews,
and visibility through strategic use of keywords
and other techniques.
 How do I
optimized?
Let me show
what I did
 01

Road COMPETITOR
RESEARCH
Map
02
KEYWORD
SEARCH
03
PRODUCT LISTING
CREATION
COMPETITO
R
RESEARCH
FAQ REVIEWS OFFERS &
BENEFITS
COMPETITO
R
RESEARCH
FAQ REVIEWS OFFERS &
BENEFITS
 KEYWORD
Basic
RESEARCH
Advanced
Keyword Keyword
Research Research
 CHOOSE TOP 10 ASINs
By Reviews and Sales

GATHERED KEYWORD PHRASES

Based on their Keyword Volume

REMOVED UNLIKED
KEYWORDS
Brand names and unrelated Keywords

Basic
Keyword Research
 KEYWORD
RESEARCH
Basic Advanced
Keyword Keyword
Research Research
 CHOOSE TOP 5 ASINs
By Reviews and Sales

GATHERED KEYWORD
PHRASES
Based on their Keyword Volume

ACQUIRED KEYWORDS COMPETITORS

RANKED THE MOST
Keywords that ramked up to 30 based on Amazon search
results

Advanced
Keyword Research
 KEYWORD
RESEARCH
Basic Advanced
Keyword Keyword
Research Research
 COMPETITOR
DATA
BASIC & ADVANCED
KEYWORDS
TITLE
BULLET
POINTS
PRODUCT
DESCRIPTION
 COMPETITOR
DATA
BASIC & ADVANCED
KEYWORDS
SEARCH TERM
SUBJECT MATTER
TOOL USED

Byte Counter Translator - LingoJam

CONCLUSION

Improved search visibility Higher conversion rate

Increased click-through rate Increased sales and rank for

the product listing.
Do you have
any
questions?
WatsApp Number
+63 985 819 9196

Email Address
christine.larrosa@gmail.com

Linked In
https://www.linkedin.com/in/
christine-larrosa-127b81299

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