SOCIAL MEDIA & USER-GENERATED CONTENT

Reasons for not purchasing a product endorsed by an

influencer in Vietnam as of October 2020
Reasons for not purchasing a product endorsed by an influencer in Vietnam as of October 2020
Reasons for not buying an item endorsed by an influencer Vietnam 2020

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70%

There was nothing that they were endorsing that I needed 66%

I do not trust the quality of products that have to be endorsed by an influencer 21%

I do not trust the influencer 9%

Others 4%

Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 515 respondents
Further information regarding this statistic can be found on page 8.
2 Source(s): Rakuten Insight; ID 1201020
Reasons for not purchasing a product endorsed by an influencer in Vietnam as of October 2020
Reasons for not buying an item endorsed by an influencer Vietnam 2020

Share of respondents Your Headline

Your Notes:
0% 10% 20% 30% 40% 50% 60% 70%

There was nothing that they were endorsing that I needed 66%

I do not trust the quality of products that have to be endorsed by an influencer 21%

I do not trust the influencer 9%

Others 4%

Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 515 respondents
Further information regarding this statistic can be found on page 8.
3 Source(s): Rakuten Insight; ID 1201020
Reasons for not purchasing a product endorsed by an influencer in Vietnam as of October 2020
Reasons for not buying an item endorsed by an influencer Vietnam 2020

70% 66%
60%
50%
40%
30% 21%
20%
9%
10% 4%
Share of respondents

0%

Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 515 respondents
Further information regarding this statistic can be found on page 8.
4 Source(s): Rakuten Insight; ID 1201020
Reasons for not purchasing a product endorsed by an influencer in Vietnam as of October 2020
Reasons for not buying an item endorsed by an influencer Vietnam 2020

70% 66%
Your Headline
60% Your Notes:
50%
40%
30% 21%
20%
9%
10% 4%
Share of respondents

0%

Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 515 respondents
Further information regarding this statistic can be found on page 8.
5 Source(s): Rakuten Insight; ID 1201020
Reasons for not purchasing a product endorsed by an influencer in Vietnam as of October 2020
Reasons for not buying an item endorsed by an influencer Vietnam 2020

66%
70%
60%
50%
40%
30% 21%
20% 9%
10% 4%
Share of respondents

0%

Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 515 respondents
Further information regarding this statistic can be found on page 8.
6 Source(s): Rakuten Insight; ID 1201020
Reasons for not purchasing a product endorsed by an influencer in Vietnam as of October 2020
Reasons for not buying an item endorsed by an influencer Vietnam 2020

66%
70% Your Headline
60% Your Notes:
50%
40%
30% 21%
20% 9%
10% 4%
Share of respondents

0%

Note(s): Vietnam; October 8 to 31, 2020; 16 years and older; 515 respondents
Further information regarding this statistic can be found on page 8.
7 Source(s): Rakuten Insight; ID 1201020
Reasons for not purchasing a product endorsed by an influencer in Vietnam as of October 2020
Reasons for not buying an item endorsed by an influencer Vietnam 2020

Description
Source and methodology information
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately
Source(s) Rakuten Insight 66 percent of respondents stated that their reason for not buying an item endorsed by an influencer was
because they did not have the needs for such an item. Meanwhile, nine percent of them did not trust the
Conducted by Rakuten Insight influencer, hence deciding not to purchase the product.

Survey period October 8 to 31, 2020

Region(s) Vietnam

Number of respondents 515

Age group 16 years and older

Special characteristics n.a.

Published by Rakuten Insight

Publication date January 2021

Original source rakuten.com

Website URL visit the website

Notes: The question was: "Have you ever purchased an item or product because it
was endorsed by the influencer? If no, why not?"Figures have been rounded