INSTITUTE –University School of

Business
DEPARTMENT -Management
BUSINESS RESEARCH METHODS
Course Name: 23BAT-625
Diksha Gandhi
Assistant Professor
Chandigarh University

UNIT-3 – Synopsis and

Research Paper Writing DISCOVER . LEARN . EMPOWER

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 Learning Objectives
Foundations of Research

Co CO name Level Will be covered in

No the lecture
.
CO To understand the research process for writing a understand
1 research paper, Ph.D Thesis and dissertation

CO To apply different research designs and sampling apply

2 techniques in various business research problems

CO To analyze and interpret various hypothesis tests to analyse

3 supplement decision making in business scenario

CO To compare the various sampling techniques for remember

4 collection of data

CO To create and implement a research proposal for the understand

5 real life business problems
Topic of discussion

• Introduction to write a synopsis

• Format of a research proposal/a synopsis

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Introduction to write a synopsis

• A research synopsis is a short outline of what your research thesis is and all the
steps you propose to follow in order to achieve them. It gives you and your
supervisor a clear view of what the research aims at achieving and within what
time frame.

• This explains why your synopsis should be approached with clarity, systematically
with unambiguous sentences.
FORMAT OF A RESEARCH PROPOSAL/A SYNOPSIS

1. Statement of the Title of the Problem:

The title of the research proposal should do no more than name of the topic. It
should be so worded such that it suggests the theme of the study.

2. Introduction (context and justification):

the researcher introduces the problem briefly. Further, the researcher will spell out
as to how the problem emerged, its social and educational context and its
importance to the field.
Contd…

3. Statement or definition of the problem:

Statement of the problem is i primarily an expansion of the title of the problem. It is
the explanation of the I title or theme highlighting the scope and area of the study.
4. A brief review of related literature:
The review of literature includes two parts (i) the theoretical background of the
problem and (ii) the research work already carried out in the area.
5. Objectives

• The list of objectives should not be too lengthy and ambiguous. The
objectives should be stated clearly to indicate what the researcher is
trying to investigate.
6. Research Questions/Hypotheses:
A well-grounded hypothesis is an indication that a researcher has
sufficient knowledge in the area.
Definition of Terms
• There are two types of definitions: (i) constitutive definition and (ii) operational
definitions.

• A constitutive definition elucidates a term and perhaps gives some more insight
into the phenomena described by the term.
• An operational definition is one which ascribes meaning to a concept by
specifying the operations that must be performed in order to measure the concept.
7. Methodology

• In this section the details about method of research to be used for conducting the
study, viz., historical, description, experimental etc; sampling procedure and the
data collection and analysis are described.
8. Time Schedule
In case of a proposal of a research project submitted to a funding agency, mention of
a time schedule is a must as such a project is time bound.
9. Budget Financial Estimates
• The proposal submitted for M.Phil. or Ph.D. degrees do not require this section.
The proposal submitted to the funding agency needs details regarding financial
estimates.

10. References
It is essential that researcher should report all the authors (books, titles etc.) in the
text of proposal at the end, in the reference section. Books and journals consulted
should also be mentioned in this section.
Summary
• A proposal comprises the title of the problem, introduction or rationale of the
study, statement of the problem, review of related literature, objectives of the
study, research questions or hypotheses, definition of terms, delimitations,
methodology, method of data analysis and interpretation and references.

• If the proposal is submitted to a funding agency, one needs to mention time

schedule and the budget estimate
 Blackboard
Assessment Pattern

Components HT-1 HT-2 Assignment Surprise Test Business Quiz GD Forum Attendance Scaled
Marks

Max. Marks 10 10 6 4 4 4 2 40

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References
• Textbooks / Reference Books
• T1 Cooper, D., Schindler, P. 2106. Business Research Methods, 9th
Edition, Tata McGraw Hill, India ISBN: 9781259001857.
• T2 Malhotra, N. 2110. Marketing Research: An Applied Orientation, 6th
Edition, Pearson Publication, India, ISBN: 9781292103129
• T3 Kothari, C. 2104. Research Methodology – Methods and
Techniques, 2nd Edition, New Age International, ISBN: 9788122424881
• R1 Nargundkar, R. 2102. Marketing Research, 4th Ed., Tata McGraw
Hill, India, ISBN: 9780070221874

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THANK YOU
diksha.e13542@cumail.in