BSTE 312

22/02/2023

D. Kruger
LEEREENHEID 1
OPERASIONELE
BESTUUR
STUDY UNIT 1
OPERATIONAL
MANAGEMENT
Wat is operasionele bestuur?
What is operational management?
Wat is operasionele bestuur?
What is operational management?
AKTIWITEIT 1 / ACTIVITY 1
1. Dink aan ‘n produk of diens. 1. Think about a product /
2. Hoe is hierdie produk service.
geproduseer? 2. How was this product
3. Watter insette is gebruik? produced?
4. Watter proses het hierdie 3. What inputs were required?
insette getransformeer tot ‘n 4. What process transformed
uitset? these inputs to a product?
5. Wie was betrokke? 5. Who is involved?
6. Watter faktore het hierdie 6. What factors influenced this
proses beïnvloed? process?
7. Produksiebestuur? 7. Production management?
8. Bestuur van dienslewering? 8. Management of service-
delivery?
OPERASIONELE BESTUUR / OPERATIONAL MANAGEMENT

https://www.youtube.com/watch?v=nG5-52a5lRo
https://www.youtube.com/watch?v=FbbGlVle3oU
https://www.youtube.com/watch?v=8AQX4wHfWlY
Voorbeelde vanuit die praktyk /
Examples from practice

https://global.toyota/en/company/vision-and-philosoph
y/production-system/

https://www.coca-colacompany.com/company/coca-c
ola-system

https://www.multichoice.com/media/2326/multichoice-
OPERASIONELE BESTUUR / OPERATIONAL MANAGEMENT

European Operations Management Association http://www.euroma-online.org/

Leergedeelte 1.1
Aard en definisie
Study Section 1.1
Nature and definition
 1.1 Aard en definisie / Nature and definition
Na bestudering van LG 1.1 After studying SS 1.1
behoort jy in staat te wees you should be able to:
om:
• Illustrate the benefits of operational
• Die voordele van operasionele bestuur
management for the business entity;
vir die sakeonderneming te kan
and
illustreer;
• Define operational function,
• Operasionele funksie, operasionele
operational manager and operational
bestuurder en operasionele bestuur te
management.
kan definieer;
CAPS: Gr. 11, Term 3
 Die transformasieproses /
The transformation process

• Insette word omskep in • Inputs are converted into

uitsette deur middel van die outputs by means of the
transformasieproses; transformation process.

• Die operasionele funksie • The operational function

voer die transformasieproses performs the transformation
uit; process;

• Goedere word geskep en • Goods are created and

dienste word gelewer om die services are delivered to reach
doelwitte van die onderneming the goals of the organisation.
te bereik.
Die transformasieproses
Tipe Insette Transformasie Uitsette
onderneming
Bakkery Bestanddele (meel en Voorbereiding van kos Koeke, pasteie,
suiker), toerusting volgens spesifikasies, brood, reg vir
(oonde), opgeleide opstel van masjiene, aflewering
werkers (bakkers met meng, vorming, bak
kennis van resepte) en verpakking.

Hospitaal Pasiënte, dokters, Mediese prosedures, Verbeterde kwaliteit

verpleegsters, teaters, terapie, lewe, tevrede kliënte,
kamers, ambulanse, dienslewering, herstelde en gesonde
toerusting professionele pasiënte, verlengde
hantering en lewensverwagtinge.
behandeling van
pasiënte, toepassing
en administrasie van
medisyne.
The transformation process
Type of Inputs Transformation Outputs
business
Bakery Ingredients (flour and Preparation of food Cakes, pastries,
sugar), equipment according to bread, ready for
(ovens), trained specifications, delivery.
workers (bakers with assembling of
knowledge of recipes) machines, mixing,
forming, backing and
packaging.

Hospital Patients, doctors, Medical procedures, Improved quality of

nurses, theatres, therapy, service life, satisfied
rooms, ambulances, delivery, professional customers, recovered,
equipment. care of patients, healthy patients,
provision and extended life
administration of expectancy.
medicine
 Die belangrikheid van Operasionele Bestuur /

The importance of Operational Management

VIER voordele FOUR advantages

• Die koste om produkte te maak • The cost to produce products

en dienste te lewer, kan and deliver services can
verminder; reduce;

• Dit kan die inkomste van die • It can increase the income of
onderneming verhoog; the business;

• Dit kan die omvang van • It can decrease the size of

investering verminder; investment;

• Dit kan die stukrag vir • It can be the impetus for

vernuwing wees. innovation.
 Die belangrikheid van Operasionele Bestuur /
The importance of Operational Management

ANDER redes OTHER reasons

- Dit kan produktiwiteit verbeter; - It can improve productivity;

- Dit kan die onderneming help - It can help the organisation

om sy klante se behoeftes to better satisfy it's

meer doeltreffend te bevredig; consumers' needs;

- It can be determinative of
- Dit kan bepalend wees vir die
an organisation's general
onderneming se algemene
reputation.
reputasie.
 Klaswerk / Class work
• Pas die beskrywing in kolom A by die regte term in kolom B./
Fit the description in column A with the right term in column B.
KOLOM / COLUMN A KOLOM / COLUMN B
1. Behels al die aktiwiteite, besluite en
verantwoordelikhede van operasionele bestuurders
Operasionele funksie /
wat met die uitvoering van operasionele funksie Operational function
gemoeid is.
Involves all the activities, decisions and
responsibilities of operational managers responsible
for the execution of the operational function.

2. Die funksie binne die onderneming wat hulpbronne

primêr aanwend om produkte te vervaardig en/of
Operasionele bestuurder /
dienste te lewer. Operational manager
The function within the business that allocates
resources primarily to produce goods and/or deliver
services.

3. Hierdie persone is direk vir die bestuur van die

operasionele funksie verantwoordelik.
Operasionele bestuur /
These persons are directly responsible for the Operational management
operational function.
 ANTWOORDE / ANSWERS
KOLOM / COLUMN A KOLOM / COLUMNB
1. Behels al die aktiwiteite, besluite en Operasionele bestuur /
verantwoordelikhede van operasionele
bestuurders wat met die uitvoering van Operational management
operasionele funksie gemoeid is.
Involves all the activities, decisions and
responsibilities of operational managers
responsible for the execution of the operational
function.

2. Die funksie binne die onderneming wat Operasionele funksie /

hulpbronne primêr aanwend om produkte te
vervaardig en/of dienste te lewer. Operational function
The function within the business that allocates
resources primarily to produce goods and/or
deliver services.

3. Hierdie persone is direk vir die bestuur van die Operasionele bestuurder /
operasionele funksie verantwoordelik.
These persons are directly responsible for the Operational manager
operational function.
‘n Operasionele bestuursmodel /
An operational management model
Operasionele bestuur / Operational management
Kyk na die video en Watch the video and
maak aantekeninge oor make notes about the
die volgende: following:
• Omgewing • Environment
• Operasionele • Operational management
bestuursdoelwitte en strategies and objectives
strategieë
• Operational design
• Operasionele ontwerp
• Operational planning
• Operasionele beplanning
• Operational improvement
• Operasionele verbetering
• Inputs
• Insette
• Transformation process
• Transformasieproses
• Uitsette
• Outputs
 Gevallestudie / Case study

Gevallestudies van operasionele bestuur: / Case study of operational management:

https://www.youtube.com/playlist?list=PL-PVzBh8-QcwHGeOW8mPM_yIWWGZUx6g-
https://www.youtube.com/watch?v=yex-WMaJTjg
https://www.youtube.com/watch?v=FI6D_3dicHc
 Leergedeelte 1.2
'n Operasionele
Bestuursmodel
Study Section 1.2
An Operational
Management Model
 1.2 'n Operasionele Bestuursmodel /
An Operational Management Model

Na bestudering van LG After studying SS 1.2

1.2 behoort jy in staat you should be able to:
te wees om:
• Evaluate which guidelines must be
• Te evalueer watter riglyne gebruik moet
used to obtain operationally based
word ten einde operasioneel
benefits;
gebaseerde voordele te bekom;
• Discuss the different resources that
• Die verskillende hulpbronne wat
must be transformed;
getransformeer moet word te bespreek;
• Plan the transformation process; and
• Die transformasieproses te beplan;
• Evaluate or judge the characteristics
• Die eienskappe van die operasionele
proses te beoordeel. of the operational process.
Operasionele bestuurstrategieë en prestasiedoelwitte /
Operations management strategies and performance
objectives

• 'n Belangrike doelwit vir • An important goal for the

oorlewing van 'n survival of a business is the
onderneming is die satisfaction of clients;
tevredenheid van klante; • Clients' requirements and
• Moet klante se vereistes needs have to be taken into
en behoeftes in ag neem; consideration;

• Klante basis nie net hou • The client base should not just
maar ook versterk en be maintained but also
uitbrei. strengthened and expanded.
Kliëntvereistes / Client requirements
 Kliëntvereistes / Client requirements
• Hoë gehalte
• Lae koste
• Korter aanlooptye
• Groter aanpasbaarheid
(buigsaamheid)
• Lae veranderlikheid tov
spesifikasies (betroubaarheid)
• Hoë vlak van diens
• High quality
• Low cost
• Shorter lead time
• Greater adaptability (flexibility)
• Lower variability (reliability)
• High level of service
Kliëntvereistes / Client requirements
 Prestasiedoelwitte / Performance objectives

• Doen dinge die eerste keer • Do things right the first

reg.
• Doen dinge kostedoeltreffend.
• Doen dinge vinnig.
• Verander dinge vinnig.
• Doen dinge elke keer reg.
• Doen dinge beter.
time.
• Do things cost effectively.
• Do things fast.
• Make changes quickly.
• Do things right every time.
• Do things better.
Aktiwiteit 2 / Activity 2
Pas die regte Fit the correct performance
prestasiedoelwit (Kolom B) objective (Column B) with
by die regte kliënte-vereiste the right client requirement
(Kolom A). (Column A).
Column A / Kolom A Column B / Kolom B Answer / Antwoord
1. Low variability (reliability) A. Do things right the first time. 1.
Lae veranderlikheid tov spesifikasies Doen dinge die eerste keer reg.
(betroubaarheid)

1. High quality A. Do things cost effectively. 2.

Hoë gehalte Doen dinge kostedoeltreffend.

1. Shorter lead time A. Do things fast. 3.

Korter aanlooptye
1. Greater adaptability (flexibility)
Groter aanpasbaarheid (buigsaamheid)
1. High level of service
Hoë vlak van diens
Doen dinge vinnig.
A. Make changes quickly. 4.
Verander dinge vinnig.
A. Do things right every time. 5.
Doen dinge elke keer reg.

1. Low cost A. Do things better. 6.

Lae koste Doen dinge beter.
 Prestasiedoelwitte in lyn met kliëntvereistes

KLIËNTVEREISTES PRESTASIEDOELWITTE
•Hoë gehalte
•Doen dinge die eerste keer reg.
•Lae koste
•Doen dinge kostedoeltreffend.
•Korter aanlooptye
•Groter aanpasbaarheid •Doen dinge vinnig.
(buigsaamheid) •Verander dinge vinnig.
•Lae veranderlikheid tov
spesifikasies
•Doen dinge elke keer reg.
(betroubaarheid)
•Hoë vlak van diens
•Doen dinge beter.
 Performance objectives in line with client requirements

CLIENT REQUIREMENTS PERFORMANCE OBJECTIVES

• High quality • Do things right the first time.
• Low cost • Do things cost effectively.
• Shorter lead time
• Do things fast.
• Greater adaptability
• Make changes quickly.
(flexibility)
• Lower variability
(reliability) • Do things right every time.

• High level of service

• Do things better.
 Aktiwiteit 3 / Activity 3
• Voltooi die operasionele bestuursmodel deur een van die volgende terme
by die oop spasies in te vul. / Complete the operational management model
by filling in one of the terms below in the open spaces.
 KLASWERK / CLASS WORK
• Voltooi die operasionele bestuursmodel deur een van die volgende terme
by die oop spasies in te vul. / Complete the operational management model
by filling in one of the terms below in the open spaces.
Materiaal Operasionele ontwerp Produkte en dienste
Material Operational design Products and services
Kliënte Operasionele Operasionele bestuur
Clients beplanning en beheer strategieë en doelwitte
Operational planning Operational management
and control strategies and goals

Inligting Menslike hulpbronne Toerusting en fasiliteite

Information Human resources Equipment and facilities

Operasionele Tegnologie Transformasie-proses

verbetering Technology Transformation process
Operational
improvement
OPERASIONELE BESTUURSMODEL
Materiaal
Operasionele
bestuurstrategieë
Klante

Informasie

Produkte
TRANSFORMASIEPROSES Uitsette
Insette en
Dienste
Menslikehulpbronne Bestuursaktiwiteite

Operasionele
Toerusting Operasionele Beplanning en Operasionele
ontwerp Beheer verbetering

Tegnologie
Omgewing
MODEL OF OPERATIONAL MANAGEMENT
INSETTE
INSETTE
Bevat hulpbronne wat verwerk, verander of omskep word en die
hulpbronne wat nodig is om die transformasie moontlik te maak.

Hulpbronne wat getransformeer moet word: • Materiaal

• Klante
• Inligting

Hulpbronne wat transformasie moontlik maak: • Menslike hulpbronne

• Toerusting en fasiliteite
• Tegnologie

UITSETTE
Produkte of dienste wat aan verbruiker beskikbaar gestel word.
INPUTS
INPUTS
Contains resources that have to be processed, changed or converted
as well as the resources necessary to make the transformation
possible.
Resources that have to be transformed • Material
• Clients
• Information

Resources that make transformation possible • Human Resources

• Equipment and facilities
• Technology

OUTPUTS
Products or services that is made available to the consumer.
VOORBEREIDING / PREPARATION

Berei LG 1.3 (KLASSIFIKASIE VAN OPERASIONELE

PROSESSE) & LG 1.4 (OPERASIONELE ONTWERP) voor

vir die volgende kontakgeleentheid.

Prepare SS 1.3 (CLASSIFICATION OF OPERATIONAL

PROCESSES) & SS 1.4 (OPERATIONAL DESIGN) for the

next contact session.

ONTHOU / REMEMBER
 N K Y O U
THA e
ie d a n k i
Ba
A L E B O G A
KE

© North-West University (2012)