HCMC Run, 16th November 2013

Version 1.1
 EVENT INFO

HOCHIMINH CITY (HCMC) RUN

CONQUER THE BRIDGE
8/12/2013
Event Name: Hochiminh City Run (HCMC RUN)(Annual Run, 2013)
Date: SUNDAY, 8 December 2013
Location: Phu My Bridge - Crescent Area, PMH, Ho Chi Minh City, Vietnam
Distances: 3 kilometer - 5 kilometer - 10 kilometer

Estimated Participants: 5000 pax

3k 2200 Pax Amateur and Beginner Runners, Students, Families

5k 2200 Pax Sports Enthusiast and Advanced Runners
10k 600 Pax Semi Pro Runners

Event & Race Organizer : Matchbox & Partners

 OVERALL TIMELINE
Activation Phase
Production Phase
Site Set Up Phase
9th START
SEPTEMBER 21th
15th
WEBSITE SEPTEMBER

RACEDAY
8/12/2013
ONLINE NOVEMBER
RUN CLUB
REGISTRATIO ONLINE
N REGISTRATION
LIVE END

9th
SEPTEMBER
PRESS
CONFERENCE

10th 2ND & 3RD

SEPTEMBER NOVEMBER
IN STORE WARM UP EVENT
REGISTRATION
 RACE DAY INSTALLATION
SCHEDULE

DAY TIME PROGRAM

6th- 7th Dec 22:00 – Finish of Set Up Install Start/Finish + Athlete's Village Setup

03:00 - 9:15 Race Route Closed to Public

06:15 - 9:15 Start of 10km/5km/3km division race

8th Dec 09:15 - 12:00 Race Route Cleanup

11:30 - 13:30 De-Install Start/Finish Line Set Up

22:00 – 00:00 De-Install Athlete's Village Cleanup

 RACE DAY AGENDA 1/2

TIME PROGRAM
4:30 Arrival of Participants, Family, Friends
4:30 - 6:00 Participants proceed to assigned location for 10/5/3 kilometer division
5:30 - 6:00 Warm Up Program for Participants
6:00 Opening remarks (LA VIE)
6:15 - 6:17 Start for 10KM Wave A
6:20 - 6:22 Start for 10KM Wave B
6:25 - 6:27 Start for 10KM Wave C
6:30 - 6:32 Start for 10KM Wave D
6:35 - 6:37 Start for 5KM Wave A
6:40 - 6:42 Start for 5KM Wave B
6:45 - 6:47 Start for 5KM Wave C
6:50 - 6:52 Start for 5KM Wave D
6:55 - 6:57 Start for 5KM Wave E
7:00 - 7:02 Start for 3KM Wave A
7:05 - 7:07 Start for 3KM Wave B
7:10 - 7:12 Start for 3KM Wave C
7:15 - 7:17 Start for 3KM Wave D
 RACE DAY AGENDA 2/2

TIME PROGRAM

07:00 Athlete Village Open

07:00 Atticipated finisih of 1st participant

07:00 - 09:15 Participants crossing the finish line

09:15 Cut Off for all runners

09:30 Congratulation Speech and Welcome Speech

09:40 - 10:00 Awarding of Medals and Prizes to top 3 finishers for each division

10:00 - 11:30 Music and Entertainment

11:30 Close of Athlete’s Village and start of Clean Up

 RUN MAP- 3KM
HCMC|RUN

STAR/FINISH
 RUN MAP- 5KM
HCMC|RUN

STAR/FINISH
 RUN MAP- 10KM

HCMC|RUN

STAR/FINISH
 SPONSORSHIP OPPORTUNITY

SPONSORSHIP OPPORTUNITY
• Networking in the Sports & Health Industry
Association with THE HCMC RUN offers • Engagement of brand products to specific
sponsors numerous benefits including: target group with Direct Sales opportunity
• Image Enhancement
• Brand Exposure - raising brand awareness of
products and services and association with
healthy lifestyle (Embedded brand exposure
on THE HCMC digital media (websites)
• Category Exclusivity (10K, 5K, 3K)

ARE YOU
READY?
 MEDIA ACCESSIBILITY

MEDIA ACCESSIBILITY Sponsors will be included in all these

activities.
THE HCMC RUN has an extensive network of • Press Releases
Vietnamese media and will also seek for • Media Partnerships
partnerships with selected media for the event. • Social Media

These media will be targeted with regular press

releases about the event throughout the
campaign.

Social media will be another key

element of the overall media strategy.

The following pages outline, in detail, the
direct sponsorship benefits available to
sponsors.
1.) MEDIA CHANNEL
• Right to use the Event brand marks in
pre event communication (Press
Conference) & sponsorship activations
• Access in all print publications where
partners are mentioned
• Embedded branding for all
graphics at activations, welcome and
awards events
• Banner spots on Website
SPONSORSHIP BENEFITS
2.) EVENT PROGRAM
• Advertisement in the event program
• Full page features in event program (Title)
3.) REGISTRATION “RUNNER KIT”
• Sponsors will be permitted to have their
product or marketing material included in
The RUNNER KIT
4.) BRANDING & ACTIVATIONS
• THE RUNNERS VILLAGE
• RUN CLUB
• WARM UP EVENT (CUSTOMIZED
EVENT FOR TITLE SPONSOR)

EVENT BRANDING
Sponsor will receive placement of
logos on these branded event
structures, items and areas as per
• Start/Finish Gateway
• Banner in Events areas
CROSS
• Awards stage
• Runner Kits
• Media and interview backdrops
THE LINE! • Finish line tape
SPONSORSHIP BENEFITS
• Motivation Points (TBD)
• Runners Village / Expo Booths
• Printed materials
• Runners Shirts (3k, 5K, 10K)
• Additional signage from sponsor can
be added subject to the Organizer’s
approval. For example: umbrellas,
booth set ups etc
 REGISTRATION

WEBSITE

• Race information
• Registration
• Training Plans and Tips
• Run Club Infos & Updates
• Race Updates
• Equipment & Nutrition Tips
• Banner Placement for Sponsor
• Sponsored Categories (Nutrition,
Equipment)

TIME: 9th September

LOCATION: Online
 INSTORE REGISTRATION

TIME:
10Th September – 15th November

LOCATION:
In selected sponsor doors

SPB:
TAKE YOUR • Increase Brand Awareness
• Target specific categories for sales
CHANCE promotions
• Database
NOW
 ACTIVATIONS

JOIN
THE RUN
CLUB
 ACTIVATIONS
RUN CLUB
RUN CLUB
• 5 are offline coaching, Group Run SPB:
• Possibility of Brand Engagement
OBJECTIVE: • Opportunity for Branding & Product
• Training Phase for Runners Introduction
• Education of right run technics, • Increase customer loyalty
• Socializing
• Product- / Brand Introductions

TIME:
According to Schedule prior Expo day

JOIN
THE RUN
CLUB PARTICIPANTS:
All registered runners
 ACTIVATIONS
RUN CLUB
OFFLINE
1 x Casual Training –
5 Casual Training runs in group Introduction of run equipment
The right running shoe, hydration packs, etc…Nike
LOCATION: (sponsor)
Different Locations around HCMC, • Warm up 10 min
e.g. Parks in District 1, • 2-3k run 30min (depending on group)
Crescent Park ( Ho Ban Nguyet) • Coaching 20min

PROGRAM: 2 x Casual Training – Topic Nutrition

2 x Casual Training – Nutrition for a healthy lifestyle, consulted by
Coaching of Strength and Endurance nutritionist
California Fitness as Coach (sponsor) • Coaching 20min

JOIN • Coaching 20min

• Warm up 10 min
• Warm up 10 min
• 2-3k run 30min

THE RUN • 2-3k run 30min (depending on group)

CLUB
 ACTIVATIONS

THE “WARM UP” EVENT

• Zumba, Cheerleaders & Music Entertainment with

recording artists DJ and Zumba trainers
• Introduction & Motivation for HCMC Run and Run Club
• Same day registration
• Pre Run event with tents for sponsors
•

TIME: November
LOCATION: HCMC

SPB: Brand Awareness

WARM UP Brand Engagement
(Product Test)

DAY
 THE HCMC RUN CARD

As Special Membership card will be given out to all

registered 10K runners and Sponsor invited
Runners.
The Card gives runners access to privileged special
offers from all our sponsors. The Card also secures a
long term relation ship with the runners.

SPB: Brand
Awareness
Brand
Engagement
Customer
Database
Returning
Customers
 SPONSORSHIP PACKAGE

There are several sponsorship levels with

varying benefits to choose from:
CO-SPONSORSHIP
TITLE SPONSOR Co-Sponsors are high profile sponsors that
The title sponsor is the most visible sponsor. make monetary and non monetary contributions
The key element is that the sponsor's name will to the event.
be part of the event name so the event will be
known as THE HCMC RUN 2013 “CONQUER OFFICIAL SUPPLIER
THE BRIDGE” POWERED BY [TITLE Official Suppliers provide essential goods and
SPONSOR]. services to the event.

PRESENTING SPONSOR MEDIA PARTNER

BE PART
The Presenting Sponsor is the level just below Media partners are media providing a
the title sponsor and ensures great visibility and guaranteed amount of media coverage and
association with the event. advertising

OF IT!
 HCMC RUN AMBASSADOR

Phillip Nguyen
Age: 29

Sport enthusiast

Participated in:

- Japan-Thailand Friendship Marathon

- Iron Man Phuket 70.3
- Condura Skyway Marathon

BE PART
OF IT!
 SPONSORSHIP BENEFITS INVENTORY

BE PART
OF IT!
 SPONSORSHIP BENEFITS INVENTORY

OFFICIAL SUPPLIER/
BENEFITS TITLES SPONSOR PRESENTING SPONSOR CO SPONSOR
MEDIA PARTNER

120,000 50,000 25,000 5,000

Included slots 200 100 60 20

“[Name of Official
The HCMC Run
The HCMC Run The HCMC Run [Presenting Sponsor Supplier/Media Partner] is official
Right to titles for PR and advertising use Co-Sponsors
[Powered by La Vie} Name] Supplier/Media Partner of the of
[Co-sponsor Name]
The HCMC RUN

Company profile included in media kit x x

Product Exclusivity ( category) x x

 SPONSORSHIP BENEFITS INVENTORY

OFFICIAL SUPPLIER/
BENEFITS TITLES SPONSOR PRESENTING SPONSOR CO SPONSOR
MEDIA PARTNER

BRANDING SIGNAGE
Banner on Start /Finish Line entrance gateway
20 x 12 x 8x 4x
( LOGO ONLY)

Logo on Start/ finish line structure XXL L M S

Logo on finish line tape x - - -

Logo on backdrop interview area x x - -

Banner on race route 40 x 24 x 12 x -

Logo on press conference backdrop XXL L M XS

Backdrop of center stage Race Day XXL L M S

 SPONSORSHIP BENEFITS INVENTORY

OFFICIAL SUPPLIER/
BENEFITS TITLES SPONSOR PRESENTING SPONSOR CO SPONSOR
MEDIA PARTNER

PROMOTION- MATERIALS
Logo shown on cover of official race program x - - -

Race booklet (6000 circulation) 2 Full Pages 1 Full Page Half Page All logo in one page

Logo on racer BIB number, worn at all times during

x - - -
the run

Logo on all race bags x x - -

Logo on Athletes T Shirt x x - -

Logo on official HCMC RUN materials (500 poster

and 15,000 flyers ) x x x x

Promotion banner - street banner (500) x x - -

 SPONSORSHIP BENEFITS INVENTORY

OFFICIAL SUPPLIER/
BENEFITS TITLES SPONSOR PRESENTING SPONSOR CO SPONSOR
MEDIA PARTNER

PROMOTION- PRESS & PRINT

Logo on trophies x - - -

Logo on race certificates x - - -

Press releases- at least 4 before the event and one

post event mentioning the sponsor x x x -

Inclusion and exposure through PR campaign x x x x

Representative to speak at press conference x - - -

Press conference held preceding event, which pro

athletes and invited media shall attend. All materials
distributed during press conference will carry the x x x x
sponsor logo
 SPONSORSHIP BENEFITS INVENTORY

OFFICIAL SUPPLIER/
BENEFITS TITLES SPONSOR PRESENTING SPONSOR CO SPONSOR
MEDIA PARTNER

WEBSITE - FACEBOOK - SOCIAL MEDIA

Logo on www.HCMCrun.com with link to sponsor
L M S XS
website

Logo on Facebook cover x

POST EVENT REPORT

Sponsorship report provided within 6 weeks after

x x x x
the event

ACTIVATION CAMPAIGN (To be discussed))

Customized activation campaign (Warm up event) x x - -

Sponsor logo will be

HCMC RUN MEMBERSHIP card on the back of the x - -
card
 WHAT AFTER?

The Run will be hold annual with a different

quest. We would like to challenge our
runners nation wide in different locations and
quest every year.

Our website and Socail media will be active

over the whole year and will serve as a
platform for running enthusiasts.

The Run Club will be also continued over

the years to train and practice with our

BE PART
runners to achieve higher limits.
The Run club will still be a chance for
offline activities over the year.

OF IT!
 ORGANIZER COMMITTEE

Event Organizer
HOCHIMINH CITY PEOPLE’S
COMMITTEE

DEPARTMENT OF CULTURE, SPORTS

AND TOURISM Ms. Tang Thanh Ha (+84) 908222221
Email: ha.tang@matchbox.com.vn

Ms. Nguyen Thi Van Anh (+84) 908688819

Email: anh.nguyen@matchbox.com.vn