+

TV ki Power, Community ka Connect

भारत का अपना
Content + Community Platform
 ROPOSO: India’s own Social Entertainment Platform

Content Mn Downloads
MN
Creators

Mins a day
Videos MN
created daily

Videos views Mn DAUs

B
daily
N
 Reaching users across the country
Roposo has a well distributed user base for all age groups

Language Percentage Delhi

Hindi 35% Gender split 1.5%

Rajasthan
Telugu 16% 4%

Kannada 11% Male Female West Bengal

Gujarat 3%
Tamil 11% 72% 28%
6%
English 7% Maharashtra
7%
Marathi 6% Telangana
22%
Age distribution
Gujarati 5% Karnataka
20%

Tamil Nadu
Bengali 4% 21%

13-24 25-34 35-44 45+

Punjabi 4%
45% 35% 10% 10% STATE-WISE SHARE OF
GLANCE

Malayalam 2% LOW HIGH

 People engage with communities & language of their
choice

English Hindi

Gujarati Punjabi Actors Singers

Kannada Marathi Dancers Musicians

Telegu Tamil Designers Photographers

Malayalam Bengali Sports Enthusiasts Journalists

Odia Assamese Tech Enthusiasts Cooking Experts

12 Languages on Roposo

Communities on Roposo
 Content which caters to a diverse audience

Roposo Stars

Fashion Quotient
News Look Good Feel
Good
Haha TV Captured

Beats Rangoli

Singing Stars Hungry TV

Filmistan DIGI

Bhakti Politics

COVID -19 Sports TV

Creative Space Many more..

Be the first mover as
India makes
its moves

Thousands of Influencers &

Govt. Handles are
creating content on
ROPOSO as we
speak
 Platform which is clean and authentic

Family friendly,
clean content

Verified Custom Logos

in place of Generic Blue
Tick

Strong moderation,
Safe content
 Content which is brand safe and authentic
We try to make content creation seamless, engaging & high quality

Resumable and Manual curation

background upload

AI / ML for content sanity Category mapping

check

Auto detection of category 10 language & 10+

mapping and language categories

Video processing pipeline Content approved and

- Support multiple versions and served to the users
formats
 What can ROPOSO do for brands

Standard Ad Solutions Content Ad Solutions

Native In-feed Static & Video Filters & Branded Effects # Challenges
Targeting Options on
ROPOSO
1
Geo Targeting
3
Language Targeting

City / State level targeting Audience targeting based on

available language preferences

2 4
Demographic Targeting Channel Based
Age/Gender targeting available Audience targeting based on
Channels of interest
 Branded Video Filters and Effects
Leverage user engagement with fun and interactive Branded Effects

Branded Effects Mix and match Slow Mo/Fast Mo

Customized Branded Effects

powered by intelligent video
recognition technology.

20+ gestures and facial

expressions applicable to
trigger an effect.

Encourage a deeper level of

user engagement and higher
quality UGC.
Hashtag Challenges on ROPOSO for brands
What is Branded Hashtag Challenge?
A unique and engaging format to generate mass exposure and attraction for your brand by inviting users to
create content around a branded theme.

Initiated by hot Participated in by Engages a larger

creators interested creators and community
followers

User Flow Of Hashtag Challenge on ROPOSO

Video For You

Shooting Lockfeed
Page on Glance
Saw the featured In-feed ads or popular Popular video posts by
On brand music or On video post of the On participant on Glance
effect in music participants Lockfeed
page or trending
effect

Challenge
Page

On Incentives and details

of branded hashtag Participation
challenge
 Our Team – Partnering with you every step of the way

Creators Sleeve Rollers.

Madhatters. Networkers.
Transformers & True Storytellers.
This is a team that brings ideas to Ideators Out of the box thinkers.
life Reader and Innovators Unite
Together to decode briefs and
design concepts as part of this team

Community Team Trend Makers &

Catchers. Learners. Teachers. It’s a
team that gives a word for every
word.

A
dedic
ated
 Hashtag Challenges (HTC)
Integrate brand message into creative effect to record memorable moments and generate more
brand-related conversations.

HTC Promoted on Top UGC Amplified on

Reach mass audience

Generate interactions
(like/comment/share)

Generate more brand exposure

Follow the brand and

reengage in the future
Click to Play Video Click to Play Video
 How Does It Work? Getting started with your Micro-Influencer Marketing
Campaign.

01 02 03 04 85 Mn Users

Brief Required from Mapping ROPOSO High Quality Viral Amplify to

Client’s End Influencers to Content Millions of Users 80 Mn Users
Brands

PRODUCT DETAILS CATEGORY AFFINITY CONTENT

PROFESSIONAL
MAPPING PROMOTED ON
CONTENT
TARGET AUDIENCE ROPOSO &
PRODUCTION
FOLLOWER BASE TO AMPLIFIED ON
ASSISTANCE DETAILED POST CAMPAIGN REPORT
TG MAPPING GLANCE
CAPTURING VIDEO VIEWS /
ENGAGEMENT