Beverage Poster

Colour scheme: The poster consists of a monochromatic colour scheme which is based
on the colours black and brown. Brown and black provide good contrast, enhancing
readability of text and graphics on the poster.
• Black: The colour black is used in the background which creates a stark contrast with
the white and brown text, making it stand out and grab attention
• Brown: Brown is used for smaller elements like borders, illustrations, and decorative
flourishes, adding warmth and richness to the poster
• Cream: This color is used for the text “APOCALYPSE SPECIAL-TEA” which makes
it stand out drawing attention to the statement

Fonts used: The primary font used in this poster is the Lobster two font. The lobster
two font is a script sans-serif font with a cursive style. This font helps in giving a bold
and elegant appearance to the poster

Principles of design:
• Contrast: The poster uses strong contrast between the black background and the
cream and brown text to create visual interest
• Hierarchy: The size and placement of the text elements create a clear hierarchy of
information. The "APOCALYPSE SPECIAL-TEA" text is the largest and most
prominent
• Imagery: The image of the teacup is simple but effective. It is clear and recognizable,
and it helps to communicate the fact that the poster is advertising a tea product
• Emphasis: The large, bold font of the "APOCALYPSE SPECIAL-TEA" text
emphasizes the name of the product. The cream teacup is also a focal point, drawing
attention to the beverage.
 Tourism Poster
Colour scheme: The poster is a mix of colours primarily blue and orange with accents
of white black and yellow. Blue and orange are complementary colors, which means that
they sit opposite each other on the color wheel. This creates a strong contrast that is
visually appealing. White, black, and yellow help to balance out the blue and orange and
prevent the poster from being too overwhelming.
• Blue: The background of the poster is a gradient of blue, going from a light blue at
the top to a darker blue at the bottom
• Orange: The orange is used for the umbrella, text, and clouds. It is a bright and eye-
catching color that contrasts well with the blue
• Dark grey: This color is used on the palm tree and the road. Grey acts as a backdrop
enhancing the visibility and impact of other colors in the poster

Fonts used: The font used in the poster are Futura and impact font. Futura font is used
for the word “Relax” in the poster while the impact font is used for the word
“CAROLINAS”. The fonts play a significant role in establishing visual identity and
message and giving out a eye-catching style and a vintage vibe

Principles of design:
• Contrast: The poster uses strong contrasting colors like blue and orange which creates
a visual interest
• Balance: The poster has a symmetrical composition, with the umbrella in the center
and the beach divided evenly on either side. This creates a sense of balance and
harmony
• Emphasis: The umbrella is the focal point of the poster, due to its central position,
bright color, and large size. This draws the viewer's eye to it immediately
 Racing Poster
Colour scheme: The poster comprises of red, black, yellow, silver and blue. The background is
black with a gradient of red at the top and blue at the bottom. The red, blue , and black color
scheme is a classic combination that is often used in vintage advertising and design. It is a bold
and eye-catching color scheme that is perfect for conveying a sense of excitement and speed.
• Black: Black is the dominant color in the poster, and it is used to create a strong sense of
drama and excitement. The background is black, and the text and illustrations are all in red or
yellow. This creates a high-contrast effect that is eye-catching and attention-grabbing.
• Red: This color is used for the text, the car and the rim’s of the tire's. In the poster the car and
the text makes the black background stand out creating a sense of speed
• Yellow: The color yellow is used to highlight the text and the flame design on the cars. This
helps in enhancing its appearance creating a sense of excitement and thrill

Fonts used: There are three different fonts used in the poster. They are Badoni script font for the
text “Houston Texas”, din 1451 font for the text” CUSTOM CARS and BULIT FOR SPEED” and
the aftershock font for the text “DRAG RACING”. Overall the text’s add to high-speed nature of
the poster

Principles of design:
• Contrast: The poster uses high-contrast colors, such as red, yellow, and blue, to make the text
and images stand out from the black background. This makes the poster more eye-catching
and easier to read
• Emphasis: The text "RACING" and "DRAG" is in a larger and bolder font than the other text
on the poster. This emphasizes the importance of these words and makes them the focal point
of the poster
• Balance: The poster is balanced both horizontally and vertically. The text and images are
arranged in a way that is pleasing to the eye and creates a sense of harmony
• Movement: The diagonal lines of the flames and the text create a sense of movement and
excitement. This is appropriate for a poster advertising a drag racing event