EXECUTIVE SUMMARY

Interior Design Quality Offerings:

• Locally sourced artwork adorning the walls and Background • Expect gourmet coffees, delectable pastries, and
music refreshing fresh juices.
• Bamboo chairs and tables • Personalized service is a priority.
• Book Nook • With well-trained barista staff

• Strategic Objectives: Menu Highlights:

• Short-term goal: Become the preferred • Gourmet coffee and milkshakes.
• Smoothie line featuring flavors, strawberry,
choice for Mattu University students. mango, and lemonade.
• Long-term vision: Establish NOVA as a • Fast foods like pastries and cakes round out the
prominent brand in the local café industry. offerings.

Renovations and Customization:

• Renovations include painting, new floors, and a Staffing and Growth:
custom coffee bar. • Initially, the café will employ
• Materials for the coffee bar will be sourced through • 2 department managers,
sales and volunteer labor, keeping costs at Birr • 2 baristas, and 3 full-time waiters.
10,000.
 Company description
“The NOVA cafe, chosen for its fame and
marketing potential, started in fall 2017.
We have no affiliations with existing
businesses and haven’t received funding
from any aboriginal business program.
Contact us at
NOVA Cafe, Oromia, Mattu, phone (251) 011433652,
email novacafé@gmail.com.”
Mission Statement
To create a haven where
community, caffeine, and creativity
collide.
Business Objectives
• To maximize Owners wealth.
• Be the cafe of choice in the “Mattu
university “area (short term).
• Be brand name in Mattu cafe
industry in the long run.
Vision
“The NOVA cafe is dedicated to
excellence, passion, quality, integrity,
and leadership. Our goal is to create a
brand that thrives in the Mattu cafe
industry within the next five years.”
 Marketing Analysis

Main Competitors Market segment

• Targeting the two top segments
• Raha café and restaurant of the population
Address: Inside of the university • Students
• The café has 25 employees. • Teachers
• The subject’s advantage is its largest, • Suburban
cozier environment.
• Market segment
Raw material requirement and sourcing
• The NOVA Café has negotiated QUALITY ASSURANCE MECHANISM
supplier agreements with several • Train Staff
local food-service whole sales
and coffee whole sellers in the • Lead by Example
Mattu area and from Addis • Practice Proper Receiving and
Ababa that have a reputation for Food Storage
quality and reliability: • Stress Consistency
• Abel Bunna
• Hire/Assign a Quality Assurance
• Ayana soft drinks wholesaler
Manager
• Sor bread
• Duresa flour factory
Products
 PRICING STRATEGY
• PRICING
The NOVASTRATEGY
primarily utilizes
• The NOVA primarily
competition basedutilizes competition
pricing. PROMOTION AND ADVERTISING
• based pricing.
The café does utilize coupons and STRATEGY
• The café does utilize coupons and
discounts (other than opening • Online Advertising
discounts (other than opening promotion)
promotion) because we believe that
because we believe that the most valuable
the mostdemographic
valuable customer
• Blog
customer of daily café
demographic
consumers of daily by
is influenced café consumers
discount
• Local Advertising
is influenced
programs by discount programs or
or coupons.
coupons.
 Management plan

Marketing and Promotion

•
Staffing
Develop a marketing Financial Management • Hire a skilled and
strategy to attract customers
• Monitor and manage your cafe's motivated team that aligns
and increase awareness of
finances closely. Keep track of with your cafe's vision.
your cafe.
expenses, sales, and profitability. • Key positions may include
• Utilize various channels such
• Develop a pricing strategy that a general manager, chefs
as social media, online
ensures profitability while or cooks, baristas, servers,
platforms, local advertising,
remaining competitive. and dishwashers. Ensure
and partnerships with other
• Regularly review and adjust your that your staff is well-
businesses.
financial plan based on trained, knowledgeable
• Consider hosting events,
performance and market about your menu, and
offering promotions, or
conditions. capable of providing
loyalty programs to
excellent customer service.
incentivize repeat business.
Organizational Chart
General manager Jaefer
Abdulrezak)

Operational manager

Administration and Purchasing and office Marketing and sales

financial manager manager manager
Ermias Waktole Amen Aklilu Ebrahim Shukre
 FINANCIAL PLAN
• The financial plan will cover the
following:
- Required Cost of Start-Up
- Income Statement
- Statement of Cash Flow
IMPORTANTASSUMPTIONS
• The sales forecast is conservative
and assumes a 5% increase in Year
2, and a10% in Year3.
• Sales are cash basis – non accrual
accounting
 Start-up cost

Start-up expense
• Inventory purchase
• Legal and accounting fees Start up assets
} }
• Rent deposits utility deposits • Equipment
• Supplies 169,000 ETB • Furniture and fixture 261,000 ETB
• Advertising and promotion • Leasehold improvements
• Licenses
• Other initial costs
• Working capital cash on hand
 Source and use of funds
Source and uses of funds
Source of funds Amount
Owners contribution 280,000

Microfinance loan(at 15% interest rate) 80,000

Family loan 70,000

Total Source of funds 430,000

uses of funds Amount

fixed assets 261,000

working capital 169,000

Total uses of funds 430,000

 S

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 S

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 S
STRENGTHS
• The NOVA is a unique
café concept unlike any
other in the Mattu.
• One of the owners has
firsthand experience, in
operating and starting
new café & restaurants,
handpicked baristas will
bring professionalism
and enthusiasm to the
café.
W
Opportunities
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support the need for a
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unique Café.
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strategically location for
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larger and more existing businesses
• There are house
established for cafés this may cause for the
construction projects
& restaurants market birth of new and
around Mattu university
share. strong competitors of
area like, which are
major sources of Cafes.
potential customers.
Recommendation
• If the conclusion is positive and indicates a viable and profitable
business opportunity, the recommendation would be to proceed with
the implementation of the cafe.
• However, if the conclusion suggests challenges or risks that may
hinder the success of the cafe, the recommendation may involve
further research, adjustments to the business plan, or reconsideration
of the venture.
•
Thank you