Gianfilippo del Bono Richard Eu

Mairon Brandwajn Miranda Guo

Zoe Mann Shane Finnegan
Tim Pansini Andres Restrepo
Mark Paolucci Isaac Safdeye
Alison Rosenfeld Eric Yang
 Business idea Description
 Customized
 Comfortable
 Fun
 Unique
 Original
 Easy to Sell
 Missions and Goals
 Mission: To offer our customers a quality
pillow that will not only provide therapeutic
comfort but also reflect one’s unique
individuality
 Goal: To differentiate ourselves from other
pillow-manufacturing companies
 To bring the product to the customer
 To effectively jumpstart and conclude a
successful FME business
 Laws of Marketing Physics
 Overt Benefit
– Versatile
– Comfort doesn’t have to come at a price
– Great decoration
– Great Gift
 Reason to Believe
 Great success in the market
 First FOM and MUSHI pillows released in 2003
 Dramatic Difference
– Competitive Price
– Customizable to customer
 People love our pillows!
How many would they buy?
0.67%
1.33%
0
5.33% 4.00%
1
24.67% 2
3
4
5
64.00%

Personalized Solid-Colored
3% 19% 11%
12%
29% Not Interested at All
15%
18% Not very interested
Indifferent
Somewhat Interested
Very Interested
38% 36% 19%
 Prices People are Willing to Pay
Personalized
60 Number of People
50
40
30
20
10
0
$5 $10 $12 $15 $20 $25 $30 $35

Solid-color

60
50
40
30
20
10
Number of People
0
$5.00 $10.00 $12.00 $15.00 $20.00 $30.00
 Valentine’s Packages
 Heart-shaped pillow, chocolates, and a rose

 Most people would pay $25, our price is

$22.50!

 22 % were interested in our Valentine’s Day

package.
 Target Market & Size
 Babson College
2000+
 Wellesley College
2500+
 Wellesley High-school
 500+
 Other demographics on a two mile radius
4000+
 Internet w/ shipping optional (North Eastern
United States)
Product, Price

Solid Colored
$12.25
Customized
$14.99
Valentine’s Day Combo
$22.50
Placement Promotion
–Reynolds cart –Web site
–Website –Events
–Mass e-mailings –Flyers
–Person-to-
Person
Pro forma income statement by week
 Startup Costs
One time Organizational Expenses

Web site opening cost $7.95

Deposits and Prepaid Expenses

Storage rent $50
Supplies $167
Retail Space $100
Pre-Opening advertisment $500

Initial Inventory $2,025

Contingecy $150

Total start up cost $2,999.95

Supplier choice
Niuline Corporation
2580 Corporate Pl.#F-108
Monterey Park, CA 91754

Gary Lau
garylau@niuline.com
323.632.2131
 FME student involvement
 CEO,CFO and management positions
 VPs of H.R., Operations, IT, Marketing,
Community Service
 On-site Sales
– Reynolds Campus Center
– Wellesley campus
 Design events
 Pillow Fight (Advertisement)
 “All’s Fair In Love and War” – V-day joust
 Inventory Management
Community Service Category

Hunger, Homeless, and Housing

Q&A