BRAND BUILDING

M A K E B Y-
A K S H AT G A U TA M
A B H I S H E K PAT E L
MANISH KUMAR
 OUR ACTIVITY
WHAT IS A BRAND?
BRAND BUILDING
IMPORTANCE OF BRAND BUILDING
STEPS FOR BUILDING A GOOD BRAND
EXAMPLES OF STRONG BRAND
 SYMBOL

NAME LOGO

BRAND

DESIGN SLOGAN
BRAND BUILDING
Brand building don’t have any proper
definition. But according to many
marketers, It is the communication and
creation of customer value.
Brand building is the process of
creating, building, and sustaining a
strong and credible brand.
 Importance of Brand building
Customer Loyalty: Strong brands create emotional connections with
customers, leading to greater loyalty. Loyal customers are more likely to
repurchase and recommend the brand to others, driving long-term growth.
Trust and Credibility: Consumers are more likely to trust and buy from
brands they recognize and perceive as credible. Building a reputable brand
helps establish trust with customers, leading to loyalty and repeat business.
Brand Advocacy: Satisfied customers who feel connected to a brand
become brand advocates, promoting the brand to others through word-of-
mouth and social media.
Increase brand recognition:Brand recognition is how well a consumer
can identify your brand without seeing your business name. This can be
through your logo, tagline, jingle, packaging, or advertising.
STEPS FOR BUILDING A GOOD BRAND
Define Your Brand Identity: Start by
defining your brand's mission, vision,
values, and personality. This includes
understanding your target audience, what
sets your brand apart, and the emotional
connection you want to create with
customers.
Market Research: Conduct through
market research to understand your target
audience's needs, preferences, and pain
points. This information will help you tailor
your brand message and offerings to
resonate with your audience effectively.
Build a Strong Online Presence:
Establish a strong online presence through a
professionally designed website, active social
media profiles, and consistent content
marketing efforts.
Deliver Consistent Brand Experience:
Ensure consistency in your brand's visual
identity, messaging, and customer experience
across all touchpoints, including your website,
social media, packaging, and customer service
interactions.
 Examples of Strong Brand
APPLE
NIKE
COCOCOLA
AMAZON
GOOGLE