PHÂN TÍCH KINH DOANH (BA)

Chương 6

CHIẾN LƯỢC PHÂN TÍCH

(Strategy Analysis)
18/06/2024

Nguyễn Duy Thanh

(thanhnd@buh.edu.vn)
 AGENDA

 Introduction
 Core Concept Model in SA
 Analyze Current State
 Define Future State
 Assess Risks
 Define Change Strategy

HUB - MIS (2023) 2

 Knowledge Area Relationships

HUB - MIS (2024) 3

Overview of SA [4]

1. Analyze Current State

2. Define Future State
3. Assess Risks
4. Define Change Strategy
 Business Analysis Value Spectrum

HUB - MIS (2023)

 Core Concept Model in SA

HUB - MIS (2023)

HUB - MIS (2023) 7
 6.1 - ANALYZE CURRENT STATE

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 ANALYZE CURRENT STATE

• Analyze Current State is about understanding the business

need and how it relates to the way the enterprise functions
today; It sets a baseline and context for change

• Purpose: Understand the reasons why an enterprise needs to

change some aspect of how it operates and what would be
directly or indirectly affected by the change

• Description: The starting point for any change is an

understanding of why the change is needed; Potential change
is triggered by problems or opportunities that cannot be
addressed without altering the current state.

HUB - MIS (2023) 9

HUB - MIS (2023)
 INPUT [2]

• Needs

• Elicitation Results (confirmed)

HUB - MIS (2023) 11

 ELEMENTS [8]

• Business Needs
• Organizational Structure & Culture
• Capabilities & Processes
• Technology & Infrastructure
• Policies
• Business Architecture
• Internal Assets
• External Influencers

HUB - MIS (2023) 12

 GUIDELINES & TOOLS [7]

• Business Analysis Approach

• Enterprise Limitation
• Organizational Strategy
• Solution Limitation
• Solution Performance Goals
• Solution Performance Measures
• Stakeholder Analysis Results

HUB - MIS (2023) 13

 TECHNIQUES [25]
1. Benchmarking & Market Analysis
2. Business Capability Analysis
3. Business Model Canvas9
4. Business Cases
5. Concept Modelling
6. Data Mining
7. Document Analysis
8. Financial Analysis
9. Focus Groups
10. Functional Decomposition
11. Interviews
12. Item Tracking
13. Lessons Learned
HUB - MIS (2023)
14. Metrics & Key Performance Indicators
15. Mind Mapping
16. Observation
17. Organizational Modelling
18. Process Analysis
19. Process Modelling
20. Risk Analysis & Management
21. Root Cause Analysis
22. Scope Modelling
23. Survey or Questionnaire
24. SWOT Analysis
25. Vendor Assessment
14
 (1) Benchmarking & Market Analysis

HUB - MIS (2023) 15

 Elements

• Benchmarking

• Market Analysis

HUB - MIS (2023) 16

 (3) Business Model Canvas (p. 236)

HUB - MIS (2023) 17

 Elements

• Key Partnerships
• Key Activities
• Key Resources
• Value Proposition
• Customer Relationships
• Channels
• Customer Segments
• Cost Structure
• Revenue Streams.
HUB - MIS (2023) 18
 Business Model Canvas

HUB - MIS (2023) 19

 STAKEHOLDERS [10]

• Customer
• Domain SME
• End User
• Implementation SME
• Operational Support • Project Manager
• Regulator
• Sponsor
• Supplier
• Tester
HUB - MIS (2023) 20
 OUTPUTS [2]

• Current State Description

• Business Requirements

HUB - MIS (2023) 21

 6.2 - DEFINE FUTURE STATE

HUB - MIS (2023)

 DEFINE FUTURE STATE

• Define Future State is defined as the future state of a business

process or the solution; It is used to visualize the future state of
the process or the solution when the needed changes have
been implemented

• Purpose: The purpose of Define Future State is to determine

the set of necessary conditions to meet the business need

• Description: Business Analysts work to ensure that the future

state of the enterprise is well defined, that it is achievable
with the resources available, and that key stakeholders have a
shared consensus vision of the outcome.

HUB - MIS (2023) 23

 INPUT

• Business Requirements: The problems, opportunities, or

constraints that the future state will address.

HUB - MIS (2023) 25

 ELEMENTS [11]

• Business Goals & Objectives

• Scope of Solution Space
• Organizational Structure & Culture
• Constraints • Policies
• Capabilities & Processes • Business Architecture
• Technology & Infrastructure • Internal assets
• Identify assumptions
• Potential Value

HUB - MIS (2023) 26

 GUIDELINES & TOOLS [4]

• Constraints
• Current State Description
• Metrics & Key Performance Indicators
• Organizational Strategy

HUB - MIS (2023) 27

 TECHNIQUES [23]
1. Acceptance & Evaluation Criteria
2. Balanced Scorecard
3. Benchmarking & Market Analysis
4. Brainstorming
5. Business Capability Analysis
6. Business Cases
7. Business Model Canvas
8. Decision Analysis
9. Decision Modelling
10. Financial Analysis
11. Functional Decomposition
12. Interviews
13.Lessons Learned
14.Metrics & Key Performance Indicators
15. Mind Mapping
16. Organizational Modelling
17. Process Modelling
18. Prototyping
19. Scope Modelling
20. Survey or Questionnaire
21. SWOT Analysis
22. Vendor Assessment
23. Workshops

HUB - MIS (2023) 28

 (5) Business Capability Analysis (p. 230)

HUB - MIS (2023) 29

 Elements

• Capabilities

• Using Capabilities

• Performance Expectations

• Risk Model

• Strategic Planning

• Capability Maps.

HUB - MIS (2023) 30

 Sample Capability Map

HUB - MIS (2023) 31

 (9) Decision Modelling (p. 265)

HUB - MIS (2023) 32 • Trees: dựa theo sác xuất

 Elements

• Types of Models & Notations

• Decision Tables
• Decision Trees
• Decision Requirements Diagrams.

HUB - MIS (2023) 33

 Decision Tree

HUB - MIS (2023) 34

 (22) Vendor Assessment (p. 361)

HUB - MIS (2023) 35

(Supplier, Providers)
 Elements

• Knowledge & Expertise

• Licensing & Pricing Models
• Vendor Market Position
• Terms & Conditions
• Vendor Experience, Reputation, and Stability.

HUB - MIS (2023) 36

 STAKEHOLDERS [10]

• Customer
• Domain SME
• End User
• Implementation SME
• Operational Support • Project Manager
• Regulator
• Sponsor
• Supplier
• Tester
HUB - MIS (2023) 37
 OUTPUTS [3]

• Business Objectives

• Future State Description

• Potential Value

HUB - MIS (2023) 38

 6.3 - ASSESS RISKS

HUB - MIS (2023)

 ASSESS RISKS

• Assess Risks is a process to identify potential hazards and

analyze what could happen if a hazard occurs

• Purpose: Understand the undesirable consequences of

internal and external forces on the enterprise during a
transition to, or once in, the future state

• Description: It includes analyzing and managing them; Risks

might be related to the current state, a desired future state, a
change itself, a change strategy, or any task being performed
by the enterprise.

HUB - MIS (2023) 40

HUB - MIS (2023)
 INPUT [6]

• Business Objectives

• Designs (prioritized)

• Elicitation Results (confirmed)

• Influences

• Potential Value

• Requirements (prioritized)

HUB - MIS (2023) 42

 ELEMENTS [5]

• Unknowns
• Constraints, Assumptions, and Dependencies
• Negative Impact to Value
• Risk Tolerance
• Recommendation

HUB - MIS (2023) 43

 GUIDELINES & TOOLS [7]

• Business Analysis Approach

• Business Policies
• Change Strategy
• Current State Description
• Future State Description
• Identified Risks
• Stakeholder Engagement Approach

HUB - MIS (2023) 44

 TECHNIQUES [12]

1.Brainstorming 7. Lessons Learned

2.Business Cases 8. Mind Mapping
3.Decision Analysis 9. Risk Analysis & Management
4.Document Analysis 10. Root Cause Analysis
5.Financial Analysis 11. Survey or Questionnaire
6.Interviews 12. Workshops

HUB - MIS (2023) 45

 (2) Business Cases (p. 234)

HUB - MIS (2023) 46

 Elements

• Need Assessment

• Desired Outcomes

• Assess Alternatives

• Recommended Solution.

HUB - MIS (2023) 47

 (5) Financial Analysis (p. 274)

HUB - MIS (2023) 48

 Elements

• Cost of the Change

• Total Cost of Ownership (TCO)
• Value Realization.

HUB - MIS (2023) 49

 (10) Root Cause Analysis (p. 335)

HUB - MIS (2023) 50

 Elements

• The Fishbone Diagram

• The Five Whys.

HUB - MIS (2023) 51

 Fishbone Diagram

HUB - MIS (2023) 52

 STAKEHOLDERS [8]

• Domain SME
• Implementation SME
• Operational Support
• Project Manager • Regulator
• Sponsor
• Supplier
• Tester

HUB - MIS (2023) 53

 OUTPUTS

• Risk Analysis Results: An understanding of the risks associated

with achieving the future state, and the mitigation strategies
which will be used to prevent those risks, reduce the impact of
the risk, or reduce the likelihood of the risk occurring.

HUB - MIS (2023) 54

 6.4 - DEFINE CHANGE STRATEGY

HUB - MIS (2023)

 DEFINE CHANGE STRATEGY

• Define Change Strategy is the implementing of changes to

important characteristics of a business, for instance in response
to new market threats or opportunities

• Purpose: The purpose of Define Change Strategy is to develop

and assess alternative approaches to the change, and then
select the recommended approach

• Description: Developing a change strategy is simpler when the

current state and the future state are already defined because
they provide some context for the change.

HUB - MIS (2023) 56

 INPUT [4]

• Current State Description

• Future State Description

• Risk Analysis Results

• Stakeholder Engagement Approach

HUB - MIS (2023) 58

 ELEMENTS [5]

• Solution Scope

• Gap Analysis

• Enterprise Readiness Assessment

• Change Strategy

• Transition States and Release Planning

HUB - MIS (2023) 59

 GUIDELINES & TOOLS [3]

• Business Analysis Approach

• Design Option

• Solution Recommendation

HUB - MIS (2023) 60

 TECHNIQUES [20]

1. Balanced Scorecard 11. Functional Decomposition

2. Benchmarking & Market Analysis 12. Interviews
3. Brainstorming 13. Lessons Learned
4. Business Capability Analysis 14. Mind Mapping
5. Business Cases 15. Organizational Modelling
6. Business Model Canvas 16. Process Modelling
7. Decision Analysis 17. Scope Modelling
8. Estimation 18. SWOT Analysis
9. Financial Analysis 19. Vendor Assessment
10. Focus Groups 20. Workshops

HUB - MIS (2023) 61

 (1) Balanced Scorecard (p. 223)

HUB - MIS (2023) 62

 Elements

• Learning & Growth Dimension

• Business Process Dimension

• Customer Dimension

• Financial Dimension

• Measures or Indicators.

HUB - MIS (2023) 63

 Balanced Scorecard

HUB - MIS (2023) 64

 (18) SWOT Analysis (p. 353)

HUB - MIS (2023) 65

 Elements

• Strengths (S)
• Weaknesses (W)
• Opportunities (O)
• Threats (T).

HUB - MIS (2023) 66

 STAKEHOLDERS [10]

• Customer
• Domain SME
• End User
• Implementation SME
• Operational Support • Project Manager
• Regulator
• Sponsor
• Supplier
• Tester
HUB - MIS (2023) 67
 OUTPUTS [2]

• Change Strategy

• Solution Scope

HUB - MIS (2023) 68

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