ACTION PROGRAM

TIMELI MARKETING ACTIVITIES PERSON IN COST (RM)

NE CHARGE
MONTH Action: Develop brand message, creative • Marketing team • Brand development and market
1 assets, and website. • Graphic designers research: MYR 5,000
• Web developers • Packaging design: MYR 3,000
 Define the brand message: "Indulge in the • Website development: MYR
Essence of Elegance and Luxury with Our 8,000
Exquisite Perfume Collection." • Total Estimated Cost: MYR
 Conduct market research to identify target 16,000
audience preferences and trends.
 Design the perfume packaging and
labelling.
 Create a visually appealing website
showcasing the perfume collection and
brand story.
ACTION PROGRAM

TIMELI MARKETING ACTIVITIES PERSON IN COST (RM)

NE CHARGE
MONTH Action: Launch teaser campaigns on social • Social media • Advertising budget for social
2 media platforms. Begin creating and marketing team media promotions: MYR 10,000
distributing content. • Content creators • Content creation: MYR 5,000
• Total Estimated Cost: MYR
 Create captivating teaser images and 15,000
videos that evoke the essence of the
perfumes.
 Develop a content calendar outlining the
release schedule for teasers.
 Launch teaser campaigns on platforms
like Instagram, Facebook, and YouTube.
 Start creating and distributing engaging
content such as perfume tutorials,
fragrance tips, and behind-the-scenes
glimpses.
ACTION PROGRAM

TIMELI MARKETING ACTIVITIES PERSON IN COST (RM)

NE CHARGE
MONTH Action: Execute online advertising campaigns. • Digital marketing • Advertising budget for online ad
3 Finalize event details and send out invitations. team placements: MYR 20,000
• Event planning • Event planning and management
 Launch online advertising campaigns on team expenses: MYR 15,000
platforms like Google Ads, Facebook Ads, • Total Estimated Cost: MYR
and beauty and fashion websites. 35,000
 Finalize details for a perfume launch
event, including venue selection, date, and
guest list.
 Create and send out invitations to industry
influencers, beauty bloggers, media
representatives, and potential customers.
ACTION PROGRAM

TIMELI MARKETING ACTIVITIES PERSON IN COST (RM)

NE CHARGE
MONTH Action: Host the product launch event and • Event planning • Event management: MYR 25,000
4 generate media coverage. Continue social team • Media invitations and PR
media content creation and influencer • Marketing team activities: MYR 10,000
collaborations. • PR team • Influencer collaborations: MYR
• Social media 15,000
 Execute the perfume launch event, marketing team • Total Estimated Cost: MYR
featuring fragrance presentations, 50,000
interactive experiences, and product
sampling.
 Invite media representatives to cover the
event and generate press coverage.
 Continue creating and sharing engaging
content on social media platforms,
highlighting the launch event, fragrance
reviews, and customer testimonials.
 Collaborate with beauty influencers to
create dedicated content, such as perfume
reviews and styling tips.
ACTION PROGRAM

TIMELI MARKETING ACTIVITIES PERSON IN COST (RM)

NE CHARGE
MONTH Action: Analyse campaign performance using • Marketing • Data analysis tools: MYR 5,000
5 key metrics. Optimize ad campaigns and analytics team • Personnel and adjustments to
content strategy based on data insights. • Digital marketing strategies: MYR 10,000
team • Total Estimated Cost: MYR
 Track and analyse campaign performance 15,000
metrics, including website traffic, ad
impressions, click-through rates, and
social media engagement.
 Evaluate the effectiveness of online
advertising campaigns and content
strategy.
 Optimize ad campaigns based on
performance data and adjust targeting
parameters.
 Refine content strategy based on the type
of content that resonates most with the
target audience.
ACTION PROGRAM
TIMELI MARKETING ACTIVITIES PERSON IN COST (RM)
NE CHARGE
MONTH Action: Evaluate the overall success of the • Marketing team • No additional cost (included in
6 marketing campaign against the set objectives. • Management regular marketing operations)
Adjust strategies if necessary.

 Evaluate the overall performance of the

marketing campaign by comparing key
performance indicators (KPIs) such as
sales figures, website traffic, social media
engagement, and brand awareness.
 Analyse customer feedback and reviews
to assess customer satisfaction and brand
perception.
 Compare the marketing campaign's ROI
to the set objectives and evaluate its
effectiveness.
 Based on the evaluation, make necessary
adjustments to marketing strategies and
tactics for future campaigns.