Typography 1

History of type

Lecture 4
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1950s
Following the Second World War a new optimism emerged as a
consumer boom erupted in the USA. The cultural scene
also expanded, boosted by many European creatives and
intellectuals who had fled Nazi Europe, and the teenager emerged
as both a market and creative force. Design became more
elaborate, with bright colours that celebrated life - as personified in
cars
 History of type
1950s

Adrian Frutiger
Paul Rand
Josef Müller-Brockmann
History of type
1950s
History of type
1950s
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Palatino, Hermann Zapf, 1950

Melior, Hermann Zapf, 1952

Mistral, Roger Excoffon, 1953

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International Style (Swiss)

…of its strong reliance on typographic

elements, the new style came to be known as
the International Typographic Style.
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The New York School

The New York School was an informal group of

American poets, painters and musicians active in the 1940s,
1950s, and 1960s in New York City.
 History of type
The New York School

For the purposes of Graphic Design, however, the New York

School denotes the group of graphic designers active during
the 1950s in and around New York.
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Alexey Brodovich.
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Paul Rand
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