CO M P ET IT I V E

STRATEGIE S O F G LO B A L
CORP O R A T I O N S
BY: CHESTER CAPARROS
 Definition of Competitive Competitive strategies are
Strategies: approaches that companies
use to gain an edge over their
rivals.

INTRODUCTION

Importance for Global In a global marketplace, having

Corporations: a strong competitive strategy
is crucial for maintaining
market share, achieving
growth, and ensuring long-
term success.
TYPES OF COMPETITIVE
STRATEGIES

Cost Leadership: Achieving the lowest Differentiation: Offering unique

cost of production. products or services
Focus (Cost Focus and Differentiation Focus):
Targeting a specific market niche.
 • DEFINITION:

OFFERING PRODUCTS OR SERVICES AT THE LOWEST

COST IN THE INDUSTRY.

• EXAMPLES:

COST WALMART, MCDONALD'S

LEADERSHIP • KEY ELEMENTS:

STRATEGY - ECONOMIES OF SCALE: LOWERING PER-UNIT COST

THROUGH INCREASED PRODUCTION.
- COST REDUCTION: MINIMIZING COSTS IN VARIOUS
ASPECTS OF OPERATIONS.
- EFFICIENT PRODUCTION: STREAMLINING PROCESSES TO
REDUCE WASTE AND INCREASE EFFICIENCY.
DIFFERENTIATION STRATEGY
• DEFINITION:

• OFFERING UNIQUE PRODUCTS OR SERVICES THAT PROVIDE VALUE TO CUSTOMERS.

• EXAMPLES:

• APPLE, NIKE

• KEY ELEMENTS:

• - INNOVATION: DEVELOPING NEW AND UNIQUE PRODUCTS.

• - BRAND LOYALTY: BUILDING A STRONG BRAND THAT CUSTOMERS TRUST AND PREFER.

• - SUPERIOR QUALITY: ENSURING HIGH STANDARDS IN PRODUCT QUALITY.

FOCUS STRATEGY
• DEFINITION:

• TARGETING A SPECIFIC MARKET SEGMENT WITH TAILORED OFFERINGS.

• SUB-TYPES:

• COST FOCUS AND DIFFERENTIATION FOCUS

• EXAMPLES:

• ROLEX (DIFFERENTIATION FOCUS), SOUTHWEST AIRLINES (COST FOCUS)

• KEY ELEMENTS:

• - NICHE MARKET EXPERTISE: DEEP UNDERSTANDING OF A SPECIFIC MARKET SEGMENT.

• - TARGETED MARKETING: CREATING MARKETING CAMPAIGNS AIMED AT THE NICHE MARKET.

GLOBALIZATION AND
COMPETITIVE STRATEGIES
• ADAPTING STRATEGIES TO DIFFERENT MARKETS:

• TAILORING STRATEGIES TO FIT LOCAL CULTURES AND

PREFERENCES.

• BALANCING GLOBAL INTEGRATION WITH LOCAL

RESPONSIVENESS:

• MAINTAINING A GLOBAL BRAND WHILE ADAPTING TO LOCAL

NEEDS.

• EXAMPLES:

• COCA-COLA'S GLOBAL MARKETING CAMPAIGNS, NESTLÉ’S

LOCAL PRODUCT ADAPTATION.
CASE STUDY: MCDONALD'S

Cost Leadership Strategy in Action:

- Global supply chain efficiency: Leveraging a vast network of

suppliers to keep costs low.

- Standardization: Ensuring consistency in products and

services worldwide.

- Local adaptation: Customizing menus to meet local tastes

and preferences.
CASE STUDY: APPLE

• DIFFERENTIATION STRATEGY IN ACTION:

• - INNOVATION AND DESIGN EXCELLENCE: CONTINUOUSLY DEVELOPING
CUTTING-EDGE TECHNOLOGY AND SLEEK DESIGNS.

• - BRAND LOYALTY: CULTIVATING A STRONG, LOYAL CUSTOMER BASE.

• - PREMIUM PRICING: CHARGING HIGHER PRICES DUE TO PERCEIVED VALUE
AND QUALITY.
CHALLENGES IN IMPLEMENTING
STRATEGIES
• CULTURAL DIFFERENCES:
• NAVIGATING DIVERSE CULTURAL NORMS AND CONSUMER BEHAVIORS.

• REGULATORY ENVIRONMENT:
• COMPLYING WITH VARIOUS REGULATIONS ACROSS DIFFERENT COUNTRIES.

• COMPETITION AND MARKET DYNAMICS:

• RESPONDING TO COMPETITIVE PRESSURES AND MARKET CHANGES.
FUTURE TRENDS
• DIGITAL TRANSFORMATION:

• LEVERAGING TECHNOLOGY TO ENHANCE

COMPETITIVENESS.

• SUSTAINABLE PRACTICES:

• ADOPTING ENVIRONMENTALLY FRIENDLY

PRACTICES.

• CUSTOMIZATION AND PERSONALIZATION:

• TAILORING PRODUCTS AND SERVICES TO

INDIVIDUAL CUSTOMER PREFERENCES.
T H A N K Y O U
FOR LISTENING!