What-if analysis of impact of

sell-out metrics on Brand

guidance KPIs
Workflow

Historical data mapped User interaction : Chat,

based on co-occurrence Dashboard

What-if
Brand Sell-out Causal
Analysi
KPIs value Model
s

Data Analysis + Domain

Expertise
 Base
Price

Wtd
Promo
Distributio Effective
Price
n Price
• It is a causal model

• The causal relationships are formed

by exploratory data analysis, and
domain expertise
Promo • The weight of the relationships come
frequency
Volume from historical data

• Each brand will have one model – the

model can also be formed at SKU
level

Saliency
Technology behind
• Exploratory Data Analysis
• Including correlation analysis
• Plots
• Causal Modeling
• Probabilistic Programming
Pros
Works with limited data
Dependable as the output is
probabilistic and confidence is
cooked in
Causal Modeling makes the logic
behind the outcomes clear
Cons
Larger the number of input
parameters more time for
execution
Faster output requires significant
computational power
Requires careful interpretation
Timeline

Data to be
provided
for the POC Evaluation

POC for 1 Full

metric deployment