Study on Plywood

Manufacturing Industry in
Perumbavoor Municipality

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 INTRODUCTION
• A study on the plywood manufacturing industry is an
investigation into the production, market dynamics, and
various aspects of the plywood manufacturing sector. This
industry is a crucial part of the global construction and
woodworking sectors, providing a versatile material used in
furniture, cabinetry, flooring, and structural applications. The
study was conducted in the following companies namely
NAAS Plywood Industries, M & S Plywood, M A B Veneers and
Plywood.

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INTRODUCTION TO THE INDUSTRY
• The plywood manufacturing industry is a significant sector
within the larger wood product manufacturing industry.
Plywood is a versatile engineered wood product made from
thin layers of wood veneer, known as plies or veneers, which
are glued together to form a panel. The manufacturing
process typically involves peeling logs, drying, gluing the
veneers, and pressing them under high temperature and
pressure. With advancements in technology, the industry
continues to evolve, focusing on sustainability, efficiency, and
the development of new product variants to meet diverse
market demands.

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 OBJECTIVES
• To Investigate Production Processes of selected plywood
manufacturing industries
• To Examine Quality Control Measures of selected plywood
manufacturing industries
• To Evaluate Digital Marketing Strategies of selected plywood
manufacturing industries
• To Compare Sustainability Practices of selected plywood
manufacturing industries

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 SCOPE OF THE STUDY
• The scope of the study on plywood
manufacturing industries in Perumbavoor
include aspects like production processes, raw
material sourcing, environmental impact,
regulatory compliance, and potential for
technological advancements. Additionally,
exploring challenges, opportunities, and the
economic impact on the local community would
provide a comprehensive understanding of the
plywood industry in that region.

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 STATMENT OF PROBLEM
• The plywood manufacturing industry in
Perumbavoor, Kerala faces challenges related to
sustainability, technological advancements, and
market competitiveness. This project aims to
analyze these issues, assess the impact of
environmental regulations, evaluate the adoption
of modern production techniques, and propose
strategic recommendations to enhance the
overall efficiency and sustainability of plywood
manufacturing in the region.

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 RESEARCH DESIGN
• A Research Design is the specification of methods
and procedure for acquiring the Information needed.
• It is the overall operational pattern or framework of
the project that stipulates what information is to be
collected from which source by what Procedure.
• The findings can inform further research.

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 SOURCES OF DATA
• Primary data are those collected by the
investigator himself for the first Time for a specific
purpose and thus they are original in character.
• In case of secondary data, that data already
collected by someone Else for their purpose, is
utilized by the investigator for his purpose.
• Primary data are collected from the company’s
workers by Observation method and interview.
• Secondary data are collected from the company’s
brochures, published materials And Websites.
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 DATA COLLECTION INSTRUMENT
• Observation Method: The observation method
involves human or mechanical observation of
what people actually do or what events take place
during a buying or consumption situation.
“Information is collected by observing process at
work.”
• Interview Method: An interview is generally a
qualitative research technique that involves asking
open-ended questions to converse with
respondents and collect elicit data about a
subject.
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 MANUFACTURING PROCESS
• Manufacturing process is the turning raw materials
or parts into finished goods through the use of tools,
human, machinery and chemical processing. The
process of plywood manufacturing has eleven steps,
they are Log storage and selection, Debarking, Log
cutting, Peeling, Drying, Gluing, Cold pressing, Hot
pressing, Sanding, Trimming, Grading and packing.

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 QUALITY CONTROL MEASURES
• In the plywood manufacturing industry, quality
control measures are crucial to ensure the
production of high-quality, durable, and standardized
plywood products. These measures typically include
Raw Material Inspection, Process Control, Adhesive
quality testing, Moisture content control,
Dimensional checks, Strength and durability testing,
Visual inspection, Compliance with standards.

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DIGITAL MARKETING STRATERGIES
• Digital marketing strategies for the plywood
manufacturing industry can be crucial for increasing
brand visibility, generating leads, and driving sales.
Here are some effective strategies followed by the
companies
• Search Engine Optimization
• Social Media Marketing
• Website Optimization
• Customer Reviews and Testimonials

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 FINDINGS
• On comparison on number of defective units produced in a
day by each of three firms; we had known that 4.6% of the
units produced in a day by Naas Plywood Industries ends
being defective on average.
• In case of M & S Enterprises an average of 4% of the total
boards produced ends up being defective and 3% of the total
units produced may end up defective in case of M A B Veneers
And Plywood.
• Naas plywood industries had an average production of 320
units of 18mm plywood boards a day whereas M A B Veneers
And Plywood and M & S Enterprises had an average
production of 300 units of 18mm plywood boards a day.

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 SUGGESTIONS
• Establish rigorous quality control measures throughout
the manufacturing process to ensure that the plywood
meets industry standards.
• Invest in modern machinery and technology to improve
efficiency, precision, and productivity. Thus, resulting in
less defective products.
• Keep up with technological advancements in the
industry, such as automation and digitalization, to
improve production efficiency, reduce costs, and
maintain a competitive edge.
• Implement environmentally friendly practices, such as
using water-based adhesives, reducing waste, and
minimizing energy consumption, to promote
sustainability. 14
 CONCLUSION
• These companies play a significant role in the local economy,
contributing to employment and the production of plywood
products. The industry’s growth and success are influenced by
factors such as market demand, quality standards, and
technological advancements.
• To ensure their continued success, these companies may need
to focus on diversification, innovation, and maintaining
competitive pricing while upholding product quality.

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