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kotler_pom17e_ppt_07
kotler_pom17e_ppt_07
kotler_pom17e_ppt_07
Seventeenth Edition
Chapter 7
Geographi Demograp
c hic
segmentati segmentati
on on
Psychograp
Behavioral
hic
segmentati
segmentatio
on
n
Geographic Economic
location factors
Differentiabl
Actionable
e
Product
Services
Channels
People
Image
Profitable