FUNDAMENTALS OF BUSINESS

RESEARCH:
BUS 221

CPSP (T) – MBA(PSM)-

MEMBWANA AHMED KOMBO
 RESEARCH REPORT WRITING AND PRESENTATION

• Structure, and Content of a Research Report

• Reading, or presenting Research Report
 1. INTRODUCTION
• Provide background information on the
research topic and statement of the problem.
• Clearly state the research objectives
• Research questions.
• Describe the significance, scope and
limitations of the study.
 2. LITERATURE REVIEW
• Summarize existing literature and research
related to your topic.
• Highlight the gaps or areas that your study
aims to address.
• Use credible sources to support your
arguments.
• Conceptual framework
 3. METHODOLOGY

• Describe the research design, including the

type of study (qualitative, quantitative, mixed
methods) and data collection techniques.
• Describe the number of population
• Explain the sampling procedure and sample
size.
• Provide details on data analysis methods and
any statistical tools used.
 4. RESULTS AND ANALYSIS
• Present the findings of your study in a clear
and organized manner.
• Use tables, graphs, and charts to illustrate the
data.
• Analyze the results
• Discuss their implications, referring back to
the research objectives and literature review.
 5. DISCUSSION OF THE FINDINGS

• Interpret the findings in light of the research

objectives.
• Compare and contrast your results with
previous research.
 6. CONCLUSIONS AND RECOMMENDATIONS

• Summarize the main findings of your study.

• Restate the research objectives and explain how they
were achieved.
• Emphasize the significance and contributions of your
research.
• Conclude with a strong closing statement that
reinforces the significance of your research.
• Provide recommendations to the government, policy
makers, professionals, academician, etc
• Suggest areas for future research.
 HOW TO PRESENT/ DEFEND?
• Presenting Research Report
• 1. PREPARATION:
• Understand your audience and tailor/ style
your presentation accordingly.
• Organize your content in a logical and
cohesive manner.
• Use visual aids such as slides to enhance
understanding and engagement.
 2. OPENING

• Start with a brief introduction and capture the

audience's attention.
• Clearly state the research objectives and why
they are important.
 3. STRUCTURE

• Follow a clear structure, similar to the

research report, including an introduction,
methodology, results, discussion, and
conclusion.
• Use headings and subheadings to guide the
audience through your presentation.
 4. VISUALS
• Incorporate charts, graphs, and images to
illustrate your findings.
• Keep visuals simple, concise, and visually
appealing.
• Use colors and fonts that are easy to read and
understand.
 5. EXPLANATION AND ENGAGEMENT
• Explain your research methodology and data
analysis in a concise and understandable
manner.
• Encourage audience participation through
questions or interactive elements.
• Be prepared to address questions or concerns
raised by the audience.
 6. SUMMARY AND CONCLUSION
• Summarize the main findings and their
implications.
• Restate the research objectives and explain
how they were achieved.
• Conclude with a strong closing statement that
reinforces the significance of your research.
 THE END

THANK YOU SO MUCH FOR

BEING TOGETHER IN THIS
SEMESTER.