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CABOGS REPORT
CABOGS REPORT
P K
AC TECHNOLOGICAL PEDAGOGICAL CONTENT KNOWLEDG
FRAMEWORK FOR TEACHERS KNOWLEDGE
GROUP 10
WHAT IS TPACK?
A framework for teachers knowledge for technology into the Pedagogical
content knowledge. Technology has become an increasingly important
part of students’ lives beyond school, and even within the classroom it can
also help increase their understanding of complex concepts or encourage
collaboration among peers.
Because of these benefits, current educational practice suggests that
teachers implement some form of technology in their classrooms – but
many teachers face difficulties in doing so.
Cost, access, and time often form considerable barriers to classroom
implementation, but another obstacle is a lack of knowledge regarding
how technology can best be used to benefit students across diverse
subject matter.
2
PRODUCT OVERVIEW
UNIQUE
Only curriculum specifically dedicated to helping both schools and students
FIRST TO MARKET
First beautifully designed tool that's both stylish and focused on STEM education
AUTHENTIC
Designed with the help and input of students and teachers in STEM field
We based our research on market trends We believe students need new study Study tools are easy to use and accessible
and data from over 1,000 schools materials to help them succeed for all demographics
Addressable market
Serviceable market
Addressable market
CONTOSO COMPETITORS
Simple and easy to use, compared to the complex tools of the Companies B & C
competitors Product is expensive and inconvenient to use
Affordability is the main draw for educators to adopt our Companies D & E
products Product is affordable, but inconvenient to use
CONVENIENT
CONTOSO LTD.
Competitor A
AFFORDABLE EXPENSIVE
Competitor C
Competitor E
Competitor D
Competitor B
INCONVENIENT
MAY 20XX
Release to regional school districts and monitor trends in
each school
OCT 20XX
Gather feedback from teachers and continue to expand
availability of the product
$40,000
Gross
Clients Orders Net revenue
revenue
$30,000
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
INCOME
Users 50,000 400,000 1,600,000
EXPENSES
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Amount obtained through other Revenue obtained from STEM Number of shares converted into Liquid cash we have on hand
investors grants and public donations USD
Mirjam Nilsson
mirjam@contoso.com
www.contoso.com
206-555-0146