Understanding

UnderstandingthethePhilippine
PhilippineTourism
Tourism
Industry
Industry
THE
THEGOVERNMENT
GOVERNMENTSECTOR SECTOR
 Learning Competencies
At the end of the lesson, the students will be able to:
• Explain the role of the National Tourism Office, its attached agencies,
and the local government unit (LGU) in the tourism industry
• Define the role of the various sub-sectors of the private sectors that
comprise the tourism industry
• Identify specific entities in the private sector and explain their specific
function in the tourism industry
 UNLOCKING OF DIFFICULTIES
AIRLINE- a commercial company that provides air transport services
for travelling passengers.
CRUISE SHIP- a sea voyage of passengers for leisure.
FOOD SERVICE- an establishment responsible for any meal or
beverage prepared outside the home.
TOUR OPERATOR- travel consultant who promotes destinations,
package tours, accommodations and sell to clients.
TRAVEL AGENT- a person who facilitates arrangements for travel,
such as documentation, passage, accommodations and tours.
AIRLINE COMPANIES IN THE
PHILIPPINES
 DEPARTMENT OF TOURISM
Republic Act No. 9593-Tourism Act of 2009
This is the executive department of the Philippine
government that plans, programs, coordinates,
implements and regulates the domestic and
international development and promotion of the
tourism industry.
DOT supports the following:
What do you think is the main purpose of DOT?
 MAIN PURPOSE OF DOT

“To maintain the Philippines as

a safe and fun destination for
all tourists. “
 MARKETING CAMPAIGN!

“IT’S MORE FUN IN THE

PHILIPPINES“
 Philippine Tourism Promotions Board (PTPB)
Philippine Convention and Visitors Corporation
Is responsible for marketing and promoting the Philippines
domestically and internationally
• Highlights uniqueness
• Assists the development of tourism products and services
• Increases tourists arrivals and investments and Major MICE.
• Services large scale events
https://www.tpb.gov.ph/mice_international/
 Philippine Tourism Promotions Board (PTPB)
Philippine Convention and Visitors Corporation
MARKETING AND PROMOTIONS ARE ALSO DIVIDED WITH
THE FOLLOWING:
1. INTERNATIONAL PROMOTIONS
2. DOMESTIC PROMOTIONS DEPARTMENT
3. MICE DEPARTMENT
4. MARKETING AND COMMUNICATIONS DEPARTMENT
https://www.tpb.gov.ph/mice_international/
 Tourism Infrastructure and Enterprise Zone Authority
(TIEZA) known as Philippine Tourism Authority (PTA)
Presidential Decree No. 189 as amended by No. 564

Manages and develops tourism infrastructure projects

Regulates the cultural, economic and environmental sustainable
development
Imposes penalties for failure or refusal of the tourism enterprises to
comply with the approved development plan

https://tieza.gov.ph/
 Duty Free Philippines Corporation
Section 91 of the Tourism Act 2009
Is hereby organized as follows:
• Operate the duty and tax-free merchandising system in the
Philippines to augment the service facilities for tourists and returning
Filipino travelers to generate foreign exchange and revenue for the
government.

https://www.dfp.com.ph/
 Intramuros Administration
The Walled City (Old district and historic core
• To restore Intramuros and promote is as a tourist destination
of Manila)
• Development of Intramuros as a monument to the Hispanic Period in the
Philippine history.
https://intramuros.gov.ph/about-the-ia/list-of-frontline-services-intramuros-admi
nistration/
 National Parks Development Committee (NPDC)

• Upgrade and maintain assigned parks (facilities, park grounds,

landscapes themes, building and structures.
• Ensure safety and orderliness of the parks
• Undertake development of new parks
• Implement cultural and educational programs and services
particularly those in support of the national parks.
• https://npdc.gov.ph/
National Parks in the Philippines
• NAYONG PILIPINO FOUNDATIONS (NPF)
-It manages the Nayong Pilipino Park, the only cultural park in the country
that serves as the country’s miniature

• PHILIPPINE RETIREMENT AUTHORITY (PRA)

- It is mandated to attract foreign nationals and Filipino citizens to invest,
reside and retire in the Philippines wit the end view of accelerating the
socio-economic development of the country.
 Philippine Commission on Sports Scuba Diving
Self Contained Underwater Breathing Apparatus

• It intensifies measures to provide the standard basic dive rules to all

levels or kind of divers
• To regulate SCUBA sports and technical diving in the country
• Development of the countries premier diving area in Asia
• Programs on marine conservation especially to areas with high
touristic value.
https://www.divephilippines.com.ph/about-pcssd/
 Local Government Units
Code of 1991

“Regulates the establishment, operation and maintenance of café’s

restaurants, beerhouses, hotels, motels, inns, pension houses, lodging
houses and other similar establishments including tourist guides and
transport.”
 Other National Government Units

Department of Transportation and Communications (DOTC)

-regulates and supervises the transportation and communications
industries.
Civil Aeronautics Board (CAB) and Air Transportation Office (ATO)
-responsible for the safety standards of for air carriers
Maritime Industry Authority (MARINA)
-is responsible for maritime safety
 Other National Government Units

Land Transportation Franchising and Regulatory Board

-is the agency that issues, suspends and cancels certificates of public land
transportation services like buses and other motorized vehicles.
Department of Public Works and Highways (DPWH)
-is an agency that is responsible for infrastructure of roads and bridges
Department of Foreign Affairs (DFA)
-takes care of friendly relations with the other countries.
-incidentally, this is an agency where travelers who wish to travel abroad may apply for
their passports.
 Other National Government Units

Department of Environment and Natural Resources

-overseas the protection of natural environment
Philippine National Police (PNP)
-is an agency that helps promote peace and order
-it helps protect the natives and tourist as well.
Department of Foreign Affairs (DFA)
-takes care of friendly relations with the other countries.
-incidentally, this is an agency where travelers who wish to travel abroad may apply for
their passports.
 GENERALIZATION
“AS A WHOLE, THE DEPARTMENT OF TOURISM, ATTACHED
AGENCIES AND THE LOCAL GOVERNMENT UNITS WORK
TOGETHER TO HELP AND IMPROVE THE TOURISM INDUSTRY
IN THE PHILIPPINES. EACH ONE PERFORMS DIFFERENT
FUNCTIONS AND EXTENDS HELP NOT ONLY TO THE TRAVEL
TRADE BUT ALSO TO TOURIST WHO TAKE THEIR VACATION
EITHER ON A BUSINESS TRIP OR FOR PLEASURE. “
ACTIVITIES:

• ACTIVITY 1 (SHORT QUIZ)

• ACTIVITY 2 (SHORT ANALYSIS)
 ACTIVITY 2 (SHORT ANALYSIS)

INSTRUCTION:
Identify what agencies, offices or important tourism-related facts is
being referred to and put a short description beside your answer.
 ACTIVITY 2 (SHORT ANALYSIS)

MR. ARTURO MERCADO PLANS TO OPEN HIS OWN TRAVEL

AGENCY. AS HE WAS PREPARING FOR THE REQUIRED
DOCUMENTATIONS, HE WAS ADVISED THAT THERE ARE
SPECIFIC AGENCIES THAT HE HAS CONSULT FOR PROPER
NEGOTIATIONS, APPROVALS, LICENSES AND SOME FACTS
THAT HE HAS TO BE FAMILIAR WITH.
 ACTIVITY 2 (SHORT ANALYSIS)

1. FIRST, HIS PLANNED BUSINESS’ NAME MERCADO TRAVEL

AND TOURS HAS TO GET AN ACCREDITATION S0 THAT IT
BECOMES AN OFFICIAL ESTABLISHMENT THAT PROMOTES
THE PHILIPPINES AS A TOURIST DESTINATION
LGU OR DTI
 ACTIVITY 2 (SHORT ANALYSIS)

2. HE HAS STUDIED FOR THIS PLANNED BUSINESS AND HE IS

AWARE OF THE CURRENT TOURISM CAMPAIGN OF THIS
DEPARTMENT. HE THINKS THAT HE CAN MAKE THIS
BUSINESS WORK AS HE BELIEVES IN THIS SLOGAN
DOT
 ACTIVITY 2 (SHORT ANALYSIS)

3. DURING HIS TRIP TO THE MAIN AGENCY, HE WAS ADVISED TO

SEEK HELP FROM ITS ATTACHED AGENCY THAT IS RESPONSIBLE
FOR MARKETING AND PROMOTING THE PHILIPPINES AS A MAJOR
GLOBAL TOURISM DESTINATION. THIS AGENCY WILL TEACH HIM
HOW TO MARKET AND PROMORE ACTIVITIES SUCH AS
INFORMATION DESSIMINATION, PUBLIC RELATIONS, SPECIAL
EVENTS AND RELATED TOURISM PROGRAM AND MORE
IMPORTANTLY, HOW TO MARKET THE PHILIPPINES AS A MAJOR A
MAJOR MICE DESTINATION.
 PHILIPPINE TOURISM
PROMOTION BOARD (PTPB)
 ACTIVITY 2 (SHORT ANALYSIS)

4. HE PLANS TO HIRE COMPETENT PEOPLE WHO ARE

KNOWLEDGEABLE, THAT IS WHY HE NEED TO GO TO THIS
OFFICE OR AGENCY THAT DEVELOPS TRAINING MODULES
AND CONDUCT MULTI-SKILLS TRAINING SEMINARS,
INCLUDING CONTINUING EDUCATION PROGRAMS FOR THE
INDUSTRY MANPOWER, THEREBY UPDATING THEIR
QUALITY, COMPETENCE, AND EXCELLENCE IN THE
DELIVERY OF TOURISM SERVICES
TESDA
 ACTIVITY 2 (SHORT ANALYSIS)

5. ONE OF THE EQUIPMENT THAT HE WILL NEED IS A

VEHICLE. HE HAS TO SECURE A LICENSE AND CERTIFICATE
TO OPERATE FROM AGENCY THAT GOVERNS ALL LAND
TRANSPORT VEHICLES. HE AGREED TO VISIT THIS AGENCY
AS SOON AS HE GET A NEW VEHICLE.
 LAND TRANSPORTATION
FRANCHISING AND
REGULATORY BOARD (LTFRB)
 ACTIVITY 2 (SHORT ANALYSIS)

6. MR. MERCADO IS AWARE THAT ONE OF THE FUNCTIONS

OF TRAVEL AGENCIES IS TO PROVIDE ASSISTANCE IN
SECURING TRAVEL DOCUMENTS LIKE PASSPORTS, VISA’S,
AND TICKETS. FOR ISSUANCE OF PASSPORTS, HIS COMPANY
NEEDS TO DEAL WITH THIS DEPARTMENT THAT ISSUES
PASSPORT.
DEPARTMENT OF FOREIGN
AFFAIRS (DFA)
 ACTIVITY 2 (SHORT ANALYSIS)

7&8. FOR AIR TICKETS, HOWEVER, HE IS AWARE THAT HIS

COMPANY MOST SELL TICKETS OF AIRLINES THAT ARE
OFFICIALLY ADHERING TO THE STANDARDS FOR AIR
CARRIER. THESE CARRIERS MUST BE LICENSED BY THESE
TWO AGENCIES WHO WORK IN PARTNERSHIP WITH DOTC.
 CIVIL AERONAUTICS
BOARD (CAB)
AIR TRANSPORTATION
OFFICE (ATO)
 ACTIVITY 2 (SHORT ANALYSIS)

9. MR. MERCADO ANTICIPATES THE NEED TO DEAL WITH

OTHER TOURISM SUPPLIERS, THUS HE WOULD SOON HAVE
TO CONNECT WITH ACCOMMODATIONS FOR TRAVELERS.
THESE ESTABLISHMENTS PROVIDE BOOKINGS FOR TOURIST
ON SHORT (OVERNIGHT) OR LONG TERM BASIS.
LOCAL GOVERNMENT
UNIT (LGU)
 ACTIVITY 2 (SHORT ANALYSIS)

10. MR. MERCADO REALIZED THAT IT MAY BE A TEDIOUS

TASK TO OPEN AND OPERATE A BUSINESS, BUT HE BELIEVES
THAT PUTTING YOUR HEART INTO IT MAY SPELL SUCCESS IN
THE FUTURE, AFTER ALL THIS BUSINESS IS A VERY
PROMISING INDUSTRY.
TOURISM INDUSTRY
QUESTION:

What are the things that you should remember in

establishing your one travel agency or TMC?
THE PRIV ATE SECTORS
 WHAT WAS YOUR BEST VACATION
EXPERIENCE? SHARE YOUR ANSWER
 PRIVATE SECTOR IN THE
PHILIPPINE TOURISM INDUSTRY
 UNLOCKING OF DIFFICULTIES

CARGO VESSELS- ship that carry cargo or shipment via sea

CONDOTEL- a type of accommodation that is a combination
of a hotel and condominium.
FRONT LINERS- employees who deal directly with guests on a
face-to-face basis.
POINT OF DESTINATION- the place where travelers go
POINT OF ORIGIN- the place where travelers start their trip
RAIL TRANSPORT- consist of trains that carry passengers and
cargo.
TRANSPORTATION
INDUSTRY
Transportation

This industry plays a major role in tourism.

Transportation

“any device or action used to move an item

from one location to another”
Brief History
⬩ Walking and swimming are
the very first form of
transportation.
⬩ Evolution of transportation
started from the Stone Age.
⬩ Around 5,000 BC more or
less, “dugout boat” existed.
Brief History

⬩ Discovery of sail - built bigger boats and used slaves,

prisoners, or soldiers to paddle through larger bodies of
water.
⬩ Sail allows the wind to help stir large boats in the
direction of the destination.
⬩ Mast is the long pole where the sail is raised.
⬩ Allowed civilizations in the west to reach countries in
the east.
Brief History

⬩ Sumerian invented the wheel around 3,500 BC.

⬩ Beasts of burdens – domesticated farm animals such as
horses, cows, oxen and goats pull items with heavy
weights on a cart.
⬩ During Industrial Revolution, the steam engine was
ushered in – the dawn of mass transportation
⬩ Steam engines led to the discovery of rail system.
Brief History

⬩ Flying Machine by
Leonardo da Vinci (1400s)
⬩ Hot air balloons (1700s)
⬩ Airplanes by Wright
Brothers (1903)
⬩ Cars by Karl Benz (1886)
Modes of Transportation
Question: What are the different
modes of transportation?
Land Transportation
 Car- it is a four wheeled vehicle, powered by gasoline, electricity
or both forms that are used on roads.

 Coaster- this vehicle can approximately seat 24 to 28

passengers. Local and tourists use this mode when arranging
trips for smaller group.

 Bus Transport System- are used for both public and public
transportation for large groups.
 It carries passengers or cargo (first class, economy class
trips)
 Tricycle- local form of transportation that normally has a routing
which circulates within a specific area.

 Pedicab- local transportation is the non-motorized version of

tricycle and the radius area of operations is generally small.
Water Transportation
 Banca- the simplest and most common form of water
transportation.

 Ferry Boat - these are commuter boats for inter-island travel

in the Philippines, as well as in other countries.

 Yacht- this is a more private form of water transportation it is

personally owned transportation.

 Ocean Liners- this is a large water vessel that covers great

distances and cheaper costs for purpose of commuting and not
for recreation.
Air Transportation
 Airlines- the fastest way to reach a certain destination
 Fly the passengers on a scheduled basis
 Online reservations or walk-in

 Helicopter- it is type of aircraft that is powered by one or more

sets of rotors blades and can only accommodate a small group

 Gliders- type of air transportation that is dragged upward to

specify altitude and released glide with the wind.

 Hot Air Balloon- one of the oldest forms of air transportation

that is powered by ‘hot air’ being blown into the opening of a
big balloon with light’ wicker’ type basket attached to it to allow
carriage of two to three passenger.
OIL COMPANIES
⬩ plays a very important role in the tourism industry since the
fuel is the core source of energy in all modes of
transportation that are motor operated.
LODGING INDUSTRY
Accommodations

• Is an establishment that provides

lodging and accommodations
normally paid on a short-term
basis.
• Known as “Hospitality Industry”
• Accommodate means “to provide
room for or a place to sleep.”
• With theme and serves light
meals available all day from
breakfast to dinner.
DIFFERENT TYPES OF HOTELS
It offers superb experience that you may remember for the rest
of your life as you rest.
⬩ Resort Hotel – It has amenities and facilities that guests can use for
⬩ their recreation such as swimming pool, golf course, food chains,
⬩ fitness gym, etc.
⬩ Business/Corporate Hotel – This type of hotel has facilities suitable
⬩ for holding meetings, conferences, conventions, and other business
⬩ Events.
DIFFERENT TYPES OF HOTELS
FULL-SERVICE HOTELS- it offers a wide range of facilities, amenities
and services. (restaurants, coffee shops, lounges, bars, convention halls,
gift shops and business center)
CONVENTION HOTELS- are hotels that provide facilities for delegates
attending convention.
CASINO HOTELS- have gaming facilities for the adult guests.
BUDGET OR ECONOMY HOTELS- reasonably priced, relatively small,
and are not as furnished as the huge ones (no grand facilities and fewer
rooms)
DIFFERENT TYPES OF HOTELS
BOTIQUE HOTELS- are normally small in size. (not fewer than 10
rooms)
CONDOTELS- rented out either as a hotel or a condo unit.
BED AND BREAKFAST (B&B)- normally accepts guests on a short term
basis (bed spacer or boarding houses which offers sightseeing and
entertainment)
⬩ All-Suite Hotel – It means that the hotel is open for all
kinds of dealings for as long as the properties and
facilities are suitable to the needs of the guests.
 TYPES OF ACCOMMODATIONS

• HOTELS
• RESORTS
• MOTELS
• APARTELS

72
QUESTION:

What are the

career
opportunities in
accommodations
sector? 73
QUESTION:

What are the impacts of accommodations

in tourism industry?

74
FOOD AND BEVERAGE
INDUSTRY
It is a sustainable source of income for many, as well as a means of introducing the rich
culture of natives in the place which are manifested
in their cuisines.

Restaurant – This consists of cafeterias, fast-food chains, coffee shops,

specialty restaurant, and full-service restaurant.

Travel food service – This pertains to food service entities in airplanes,

cruise ships, trains, hotels and motels.

Institutional food service – This describes the presence of food service,

sector in companies, nursing homes and hospitals, and other service related
entities.
 ATTRACTIONS AND
ACTIVITIES INDUSTRY
RECREATION, SHOPPING, ENTERTAINMENT, EDUCATION
gives traveler a thrill to discover new things, exploring the
breath-taking sceneries of nature, be entertained in various
events, and appreciate artistic creations of man.
 LEISURE
ATTRACTION
S

RECREATIONAL ACTIVITIES
 LEISURE
• Is when a person moves away from his
usual tasks and daily activities to
engage in rest, recreation and pleasure.

80
 EDUCATION
• Tourist who travel for educational
purposes wish to enrich themselves
academically.
• Examples: field trips, short-term
courses, visit to museum, historical
places and educational institutions.

81
TRAVEL TRADE
IS DEFINED AS PEOPLE AND COMPANIES
THAT RESELL TRAVEL PRODUCTS THAT
THEY BOUGHT OR RESERVED FROM
OTHER PARTIES.
TRAVEL AGENCIES

TOUR OPERATORS
OTHER PRIVATE SECTOR
ENTITIES
OTHER PRIVATE
SECTORS
PUBLISHING COMPANIES, ICT SERVICE
PROVIDERS, MARKETING AND PUBLIC
RELATIONS, EVENT ORGANIZERS AND
MISCELLANEOUS SERVICES
PUBLISHING COMPANIES

THAT CREATE BOOKS, DAILY NEWSPAPERS AND

TRAVEL MAGAZINES ARE GREAT SOURCES OF
INFORMATION ABOUT A SPECIFIC PLACE IN
THE COUNTRY
 ICT SERVICE PROVIDERS
THEY ARE RESPONSIBLE FOR PRODUCING
ELECTRONIC MATERIALS BEING HANDED OUT TO
TOURISTS. THEY PRINT GUIDES, BROCHURES, MAPS,
TARIFF RATES AND OTHER OPERATIONAL
HANDBOOKS ESPECIALLY THE GDS
 MARKETING AND PUBLIC
RELATIONS
ORGANIZATIONS

ASSIST IN PLANNING PUBLICITY AS THEY CREATE

SALES CAMPAIGNS
THEY ALSO DO WIDE RESEARCHES FOR THE
PLACE TO BE MARKETED WELL.
The broadcast media has a vital role in motivating the public to participate in
the tourism industry of the country. Media have great impact in
creating positive image to the tourism industry and allows the public to gain
information about travel destinations, travel tips, legal documents, and other
concerns.
 EVENT ORGANIZERS

THEY TAKE CARE OF MICE.

THEY PLAN, BUDGET, PROMOTE AND OVERSEE
EVENTS
 MISCELLANEOUS
SERVICES

THEY TAKE CARE OF MICE.

THEY PLAN, BUDGET, PROMOTE AND OVERSEE
EVENTS
Questions
What are the vital roles of the
government and private sectors in the
Philippine Tourism industry?
Questions

How can we promote

tourism in the Philippines?
ACTIVITY

 Activity 1: GROUPIE TIME!

ACTIVITY
GROUP ACTIVITY: (20 POINTS)
DIVIDE THE CLASS INTO 3 GROUPS. EACH GROUP IS ASSIGNED A SECTOR IN THE
TOURISM INDUSTRY. SHOW THE CLASS YOUR RESPECTIVE SECTOR. BRAINSTORM
YOUR ROLES, FUNCTIONS AND RESPONSIBILITIES, WHAT YOU CAN CONTRIBUTE TO
TOURISM AND HOW YOU CAN HELP TRAVELERS. BE CREATIVE IN DEMONSTRATING.
YOU MAY USE VARIED WAYS OF PRESENTATION SUCH AS SLIDE PRESENTATION,
ROLE PLAYING, REPORTING , USE OF VISUALS, GAMES AND OTHER ACTIVITIES.
GROUP 1- THE GOVERNMENT SECTORS
GROUP 2- THE PRIVATE SECTORS
GROUP 3- OTHER PRIVATE SECTORS
GROUPINGS HUMILITY
• GROUP 3-GOVERNMENT SECTORS
• GROUP 2- OTHER PRIVATE SETORS
• GROUP 1- PRIVATE SECTORS
THANK YOU AND GOD
BLESS
LESSON 3: ENTITIES IN THE PRIVATE
SECTORS
 UNLOCKING OF DIFFICULTIES
AIRPORT- The place where aircraft take off and land where
most air travels normally start, connect and end.
E-TICKET- Electronic ticket that is detailed receipt of travel
transactions of the airline’s database.
LOW-COST AIRLINE- discount or budget airlines that offer
low airfare rates but fewer comforts
PASSENGER- a person travelling aboard a vehicle whether a
land, sea or air.
POINT OF DISSEMBARKATION- a place where passengers
get off from a ship, aircraft or other vehicle.