BUSINESS PLAN

Definition
• In business, a pitch refers to the presentation of ideas
designed to attract investors.
• Discover the importance of pitching and explore the various
types, including elevator and live plan pitches.
Importance of Pitching

• A pitch is a presentation of a business idea to potential investors.

People pitch a business because they need resources. If the goal
is to raise startup cash, the target of the pitch is an investor.
Other businesses pitch to potential customers to sell their
product. Finally, some organizations pitch because they need a
partner or resource to help them accomplish their mission.
• It's important to remember that a pitch to an investor may not
strictly seek startup capital. For example, a business may need an
investment when it has an unexpected but very profitable order
beyond its current capacity. Such a pitch is easier to make
because investors feel far more secure with the purchase order
in hand.
Types of business

• Every entrepreneur or business person will likely have to make

a pitch at some point, regardless of the category and size of
their business. There are several types of business pitches to
choose from, depending on your purpose, audience, method of
delivery, and goals. Before you begin creating your own
business presentation, you'll need to identify:
• Who is the pitch intended for?
• What is the purpose of the pitch?
• Is the pitch happening face-to-face or remotely?
1. The investor pitch
• Most essential in the startup sector, an investor pitch occurs in
the initial stage of raising money with a potential investor.
• Your slide deck should convey your business idea and
persuade your investors to invest in your business.
• It should also include your business's value proposition, the
revenue plan, and a financial breakdown.
2. The elevator pitch
• As the name implies, an elevator pitch can be delivered within
the duration of an elevator ride.
• It's a one-minute session to talk about your business, your
product or service, and even your skill sets as an entrepreneur.
• This type of pitch must be concise, clear, and persuasive
and include a compelling call to action.
3. The sales pitch
• The main objective here is to pitch the value of your product or
service to the audience and persuade them to take the desired
action.
• These pitches may vary in length and style depending on your
target audience and objective.
• Elements of a sales deck include an introduction to your product
or service, a value proposition, business case studies, and a
clear call to action.
4. The product pitch
• Similar to a sales pitch, this focuses more on a specific product.
• A product pitch deck usually contains a brief introduction about
the product, the market opportunity, a competitor analysis, and
potential revenue.
• It should then go into more detail on identifying a problem,
introducing your product's features, and explaining how the
product will solve your customer's problem.
5. The Twitter pitch
• In the latest trend, the Twitter pitch summarizes your business
idea in one or two phrases.
• Writing a pitch in 280 characters has become popular in the age
of social media.
• A modern twist on the elevator pitch, the Twitter pitch is even
faster and more concise.
Structure of a successful business pitch:- The WHAC Method

WHAC stands for:

W- What is it and what do you offer?
H- How does it work?
A- Are you sure?
C- Can you do it?
What slides should you include in a
business pitch
• 1. Overview, vision and mission
• 2. Problem statement and solution
• 3. Market research
• 4. Competitor analysis
• 5. Revenue or business model
• 6. Financials
• 7. Team
• 8. Contact information
• 9. Call to action
How to persuade your audience with your business pitch

• 1. Understand what your audience wants from you

• 2. Have your elevator pitch ready
• 3. Use visual aids
• 4. Explain your business model clearly
• 5. Weave your passion or story with your pitch
• 6. Put the spotlight on benefits
• 7. Highlight why you’re different from the competition
• 8. Share the story behind your team
• 9. Have an impressive one-pager.
Formulation of a Business Plan
• 1. General Information.
• 2. Project Description.
• 3. Market Potential.
• 4. Capital Costs and Sources of Finance.
• 5. Assessment of Working Capital Requirements.
• 6. Other Financial Aspects.
• 7. Economic and Social Variables.
• 8. Project Implementation.
 Differences Between Startups And Small Business

• 1. Innovations
Small business does not make any claims as to uniqueness.
Innovations are the most important things for a startup.
• 2. Scopes
Small business makes progress within limits established by a businessperson oneself.
A startup, as a rule, does not put any limitations on its growth and focused on
winning over as much market share as possible.
• 3. Rate of growth
Small business, of course, should grow fast but a high-priority task is to make a
profit.
Startup should always grow and within the shortest possible time creating a
reproducible business model.
• 4. Profit
Small business is focused on getting earnings and, if possible, a profit from
the very first day.
It might take months or even years for a startup to gain first cents.
• 5. Finance
Small business. In order to start one’s own business, as a rule, private
savings, investments on the part of one`s family, friends, banking credits and/or
investor funds will do.
Startup. Many projects are run by private means or with the help of family
members and close ones.
• 6. Technologies
Small business. There are no special technologies required
Startup. Technologies are oftentimes the main product of startup.
• 7. Lifecycle
Small business. 32% of enterprises are shut down in the first three years, which is not bad
comparing to startups…
Startup. 92% of enterprises are shut down during the first three years.
• 8. Team and management
For a small business as many workers are usually hired, as needed so a company operate within
the established limitations of growth.
Startup manager should develop a leader and managing qualities from the very beginning as
long as startup should grow as fast as possible.
• 9. Way of life
Small business, compared to startups, takes less of a risk and duties.
Startup. If there are investors` funds, the company will start making a profit earlier.
Considering it, there is no time to lose.
• 10. Exit strategy
Small business. Two versions here: make it a family business or to sell it.
Startup. Usually moves towards next stage via a large deal on sale or IPO – Initial public
offering.