BF3515E

149143

TOXINS FROM FOOD PROCESSING

Histamine
Preservation process
 01

INTRODUCTION
 HIST IDINE

It is an essential acid amin which

participates in the formation of
proteins and affects a few
metabolic reactions in the body.
Present in most protein-rich
foods.
 FOOD SPOIL AGE

-Forming toxin during storage

Occurring in fish after death, due

to the decarbonization of the
amino acid histidine under the
action of the enzyme Histidine
decarboxylase two.
 C HAR AC T E R IS

-Forming toxin during storage

Occurring in fish after death, due

to the decarbonization of the
amino acid histidine under the
action of the enzyme Histidine
decarboxylase two.
 02

FIGURES
Figure s a bout histidine .
 B y U . S D epartment of H ealth and H uman Services FD A

HIST IDINE L E VE L S

B y T C V N 5289:2006, the
ma ximum pe rmissible limit for
01 histidine in froz en fishe ry
products is 100mg/kg (
10mg/100g).

B y C odex sta ndard 302:2011

the ma ximum pe rmissible limit
for histidine in fish sa uc e is
02 unde r 400ppm
( 400mg/lit).
Over
From 100mg/
From 5 20 to 100g fish
to 100mg/
Under
10mg/ 100g
5mg/
100g fish
100g
fish fish
 03
DETECT &
PREVENT
 B R ANDING
Given the user personas identified for the
campaign, elaborate on the branding identity
that the campaign will project.

Write identity or Write identity or Write identity or

value here value here value here
 - H ow to detect: U sing H PL C ( B y T C N 198:2004)

Strategy 01 Principle: H istamine in seafood samples w as extracted w ith

methanol. T he extract w as cleaned on an anion exchange
Finalize public relations
column; then, fluorescently derived w ith (O PT ). T he
and media plan.
content of histamine derivatives w as quantified on an H PL C
system w ith a fluorescent detector according to the external
standard method.

Strategy 02
Finalize public relations
and media plan.

- H ow to prevent:
Strategy 03 + Preserve and alw ays keep fish at low temperatures
throughout the entire process.
Conduct market research.
+ C omply w ith regulations on maximum allow able
histamine content in fish.
 04
ADVANTAGES
Effect on health of histamine:
 ADVANTAGE S

01 02 03 04 05

Contribution to Treatment of Protection against

Metabolic Iron-containing Protection of Inflammation Ra diation Dama ge

Processes Molecules Nerve Cells: and Allergic

Symptoms: Hi s t i d i n e c a n p ro t e c t t h e
Hi s t i d i n e p a rt i c i p a t e s i n
b o d y fro m t h e h a rm fu l
m e t a b o l i c re a c t i o n s t o Wri t e a n o t h e r a c t i v i t y,
Hi st i d i n e i s a c ru c i a l e ffe c t s o f ra d i a t i o n b y
e n su re o x y g e n s u p p l y t o dThis amino acid Hi s t i d i n e i s i n v o l v e d i n
component in the binding to damaging
a l l o rg a n s a n d t i ssu e s. It c o n t ri b u t e s t o t h e t h e p ro d u c t i o n o f re d a n d
fo rm a t i o n o f m a n y i ro n - molecules and
c a n b e c o n v e rt e d i n t o fo rm a t i o n o f m y e l i n wh i t e b l o o d c e l l s ,
containing molecules eliminating them.
v a ri o u s s u b s t a n c e s s h e a t h a ro u n d n e rv e impacting the immune
su c h a s fe rri t i n . T h i s Sc i e n t i st s m a y u t i l i z e
including histamine, c e l l s , p ro t e c t i n g t h e m s y s t e m s i n c e wh i t e b l o o d
fu n c t i o n i s e sse n t i a l a s i t fo rm u l a t i o n s c o n t a i n i n g
glutamate, and fro m d a m a g e a n d c e l l s p l a y a s i g n i fi c a n t
e n su re s su ffi c i e n t e n e rg y t h i s a m i n o a c i d b e fo re
h e m o g l o b i n . A d d i t i o n a l l y, p re v e n t i n g c e rt a i n ro l e i n fi g h t i n g a g a i n st
su p p l y t o c e l l s a n d c a n a d m i n i st e ri n g t re a t m e n t s
i t p l a y s a ro l e i n v a ri o u s n e u ro d e g e n e ra t i v e p a t h o g e n s. It c a n b e
a i d i n d e t o x i fy i n g t h e involving ionizing
m e t a b o l i c re a c t i o n s conditions such as b e n e fi c i a l i n c a s e s o f
b o d y fro m h e a v y m e t a l ra d i a t i o n t o p ro t e c t t h e
i n d i re c t l y e n s u ri n g Al z h e i m e r's a n d i n fl a m m a t i o n a n d
p o i so n i n g . b o d y fro m d i re c t a n d
oxygen supply to all Pa rk i n s o n 's re d u c i n g a l l e rg i c i n d i re c t ra d i a t i o n e ffe c t s .
o rg a n s a n d t i ssu e s. diseases.eadline or symptoms
m i l e st o n e h e re .
 04
DISADVANTAGES
Effect on health of histamine:
 DI SADVANTAGE S

Histamine can have various negative effects on health when overdosed, affecting different systems in the body:

01 02 03 04 05 06 07 08

R espiratory D ige stive S ystem:

E xc re tory System Impact on E yes Skin R eactions C ardiovascular N ervous System Smooth Muscles
System: System
It c a n l o we r Hi s t a m i n e
b l o o d p re s su re , stimulates
It c a n c a u se E x c e ssi v e Hi st a m i n e It c a n c a u se Hi s t a m i n e c a n c a u s e h e a rt p e ri p h e ra l n e rv e In h u m a n s ,
n a sa l h i st a m i n e c o n t ri b u t e s t o i n fl a m m a t i o n i n d u c e ra s h , p a l p i t a t i o n s, a n d fi b e rs , c a u si n g histamine
congestion, s e c re t i o n c a n i n c re a se d t e a r, a n d re d n e ss o f hives, eczema, dilate blood itching and pain i n c re a se s t h e
a st h m a d u e t o lead to n a sa l , sa l i v a , the itching, and v e ss e l s. s e n s a t i o n s . In t h e c o n t ra c t i o n o f
i n fl a m m a t i o n , i n c re a se d a n d p a n c re a t i c conjunctiva. s we l l i n g o n t h e Hi s t a m i n e a l s o c e n t ra l n e rv o u s smooth
edema, and g a st ri c a c i d se c re t i o n . skin. d i re c t l y a ffe c t s system, histamine m u sc l e s o f t h e
b ro n c h o c o n s t ri a n d p e p si n c a rd i a c m u sc l e can induce u t e ru s (s m o o t h
ction. p ro d u c t i o n , a n d t h e i n t ri n s i c h y p o t h e rm i a , m u sc l e s o f t h e
re s u l t i n g i n n e rv o u s s y s t e m , i n s o m n i a , d e c re a se d b l a d d e r,
d i a rrh e a d u e t o c a u s i n g i n c re a s e d appetite, and g a l l b l a d d e r,
i n t e st i n a l c o n t ra c t i o n o f i n c re a se d s e c re t i o n a n d u re t h ra a re
s p a sm s, b o t h a t ri a a n d o f a n t i d i u re t i c l e ss a ffe c t e d ).
i n c re a se d v e n t ri c l e s , s l o w h o rm o n e (ADH ).
p e ri st a l si s, a n d a t ri o v e n t ri c u l a r
i n t e s t i n a l fl u i d conduction, and
s e c re t i o n . s l o w si n u s n o d e
d e p o l a ri z a t i o n .
 TOXIC M E C HANISM S
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Duis vulputate nulla at ante rhoncus, vel efficitur felis
condimentum. Proin odio odio.
 B UDGE T
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associated with the campaign.

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 O V E RV I E W

1. Campaign Goals
2. Branding
3. Schedule and Deadlines
4. Budget
5. Marketing Team
6. Marketing Channels
7. Marketing Mix
 C AM PAIGN GOAL S

Briefly introduc e the marke ting

campaign here and enumerate its
goals below.

Brief description
01 here

Brief description
01 02 03 04
02 here

Brief description
03 here

Brief description
04 here