MARKETING MANAGEMENT

(201)
ABCAS ACTIVITY

SUBMITTED BY: SUBMITTED TO:

Gopal Shivhare Mr. Adarsh Kumar
Jayati Rarhore
Kushal Johri
 About Sevottam
A mother's utmost concern is well-being of her child. She goes to great
lengths to ensure her child gets the best care

We at sevottam's pride ourselves in upholding a mother's trust by

blending time tested traditional knowledge with advanced scientific
formulations to create customized baby oil for hair and bodily growth.

This is achieved by doing a skin test which is done at sevottam clinic's

and at doorsteps.
Introducation sevottam ‘water oil’

Product descrption : A Child’s body need to be oiled twice a day for health
bodily growth. Water oils comes with coustmize natural ingredients which are
suited to a child’s shin
 Current trends in indian baby oil industry
There are multiple players in indian baby oil
industries which focus on benifits range from
product atributes, functional benifits, emotional
association.

The major player in this industry include

 Johnson and johnsons.
 Dabour.
 cetaphill.
 Himalaya.
 Pigeons
 Launching of new baby oil
Product Name : Water Oil

Audience : Kids

Demographics:
• Age – 1 to 7years
• Target coustumer – Parent Aunts, Grandparents

Behavioral characteristics : Sarcastic and specialise in child

care
 USP : “one of a kind specialise baby oil as each child is unique”

Features of Baby oil :

 mild abd effective
 No harsh Cheemical
 Unique formulation
 Whitens teeth

TAGLINE
“ A child’s bestfriend”
 Segmentation of new water oil
DEMOGRAPHIC SEGMENTATION

AGE GENDER

0 to 7 yrs boys and girls

 GEOGRAPHIC SEGMENTATION

REGION CLIMATE
• It is an important variable in this
segmentation method. In India, we • According to Indian climate there is
can vary the kids Baby oil from different climate according to
province to province. regions and periods of months.
Furthermore the people who live in
• At the same time we can market our
cool climate such as N orthern India
kids Water oil for rural areas, we can
have to lessen the choosen ingrdents
promote it by making in sachet
because it will affect temperature of the
packets which would be more
water oil .
cheaper for the people of rural
areas.
 POSITIONING of
water oil
As far as the launch of the water oil for kid is concerned the most suitable positioning
technique would be differentiated positioning or concentrated positioning. Because if the
company promotes baby oil for girls and boys separately and different baby oil for kids in
cool climate region and dry climate region separately then that would be considered as
differentiated positioning.

If the company promotes only the baby oil targeting kids market which is 25.69% of
population in India then that would be considered as concentrated positioning.