Tom Peters’

Re-Imagine!
Business Excellence in
a Disruptive Age
Leaders in Moscow/11 October 2005
“A focus on cost-cutting and efficiency has
helped many organizations weather the
downturn, but this approach will ultimately
Only the
render them obsolete.

constant pursuit of innovation

can ensure long-term success.”
—Daniel Muzyka, Dean, Sauder School of Business, Univ of British Columbia
 “If you don’t like change,
you’re going to like
irrelevance even less.”
Shinseki, Chief of Staff. U. S. Army
—General Eric
 In the
The Tough Guy as Beggar:
end, management doesn’t change
culture. Management invites
the workforce itself to
change the culture.”
—Lou Gerstner/IBM
“We have a ‘strategic’
plan. It’s called doing
things.” — Herb Kelleher
 Dispense
Enthusiasm!
BZ: “I am a …
Dispenser of
Enthusiasm!”
“Nothing is so
contagious as
enthusiasm.”
—Samuel Taylor Coleridge
 “Most important,
heupped the
energy level at
Motorola.” —Fortune on Ed Zander/08.05
 Kevin Roberts’ Credo
1. Ready. Fire! Aim.
2. If it ain’t broke ... Break it!
3. Hire crazies.
4. Ask dumb questions.
5. Pursue failure.
6. Lead, follow ... or get out of the way!
7. Spread confusion.
8. Ditch your office.
9. Read odd stuff.

10. Avoid moderation!

 “To change minds , leaders make
particular use
of two tools: the stories that they tell
and
the lives that they
lead.” —Howard Gardner, Changing Minds
“Tell me, what is it you
plan to do with your one
wild and precious life?”
—Mary Oliver
Free the Lunatic
Within!
 “You can’t behave in a
calm, rational manner.
You’ve got to be out there
on the lunatic fringe.” — Jack
Welch