IGNITE

Pitch Deck
Milestone 1
 03

Name
Name
Name

Name
Name
Who we are
Name of your Venture:………………………..
Why ?
Explain why do you want to pursue this Business Idea.

This will be the first step towards our journey in

entrepreneur

What ?
Provide a brief on what does your venture do.

Providing service and spare parts to the consumers

who are using electronics and kitchen appliances .

How ?
Explain how your venture solves the problem and make its revenue.

It provides affordable service and time management

of the customers.
PROBLEM/OPPORTUNITY
Place your
logo here

CONTEXT PROBLEM ALTERNATIVES

When does the problem occur? What is the root cause of the problem? What do customers do now to fix the problem?

The problem occurs mostly Low quality of service with less Most of the customers search
when the consumers don’t get spares capacity. for the proper and efficient
the service at the right time. services.

CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS

Who has the problem most often? How does the customer feel? What are the disadvantages of the alternatives?

It depends on the response of service

Hotels and daily kitchen users Few spare parts are rarely
QUANTIFIABLE IMPACT
faces this problem most often. What is the measurable impact (include units)? found.
4
Problem Interviews And Surveys Results
• How many customers did you interview?
- 75

• What was the interview mode?

- Online and face to face

• How many of them agree this is a problem and wants a

solution?
- 80% of candidates

• How many of them said they don't need a new solution?

- 20% of them
Customer Persona
Personality trait Personality trait Personality trait
Motivations
Goals
• Step forward towards entrepreneurship
• Achieve profitable business , etc..

Frustrations
• Time Delay
Ethos
• Expensive , etc..

Age: 28 to 49
Occupation: Housewives and chefs
Bio
Location: India
Personality By addressing common problems faced by consumers and
providing valuable services and spare parts, your venture can
not only solve their issues but also generate revenue through
various streams, establishing a sustainable and profitable
business in the kitchen appliance industry.
 STARK
INDIA.CO

milestone 2
Value Proposition Canvas .

I would LOVE it if: ake the customer happy?

What do you offer that makes the customers happy ? What do the clients want when facing the problem?
• thing which makes the customers satisfies The most of the service is been
at the level of services and quality . given in offered time and
valued amount
is refers to the feeling/action of customers before he gets
in contact with your solution.

ImWhat do the clients do (actions) when

facing the problem?
what is the product or service that you are GAIN FIT GAINS The costumer are getting waste of time to fine the
offering? CREATORS service and parts of the sutable appliance
spare and services of kitchen applications PRODUCT/ s refers to the feeling/action of customerts in
{repair} SERVICE JOBS contact with your solution.

PAIN KILLERS PAINS

oWhich features of your offering relieve the InWhat are the pains of the clients when facing
customer's pains? the problem?
Waste of money and tine on the situation of damage
The fast and quality service
or repairsn facing the problem?
will be provided
ur offering relieve the customer's pains?
s refers to the feng/action of customers befor with your
solution.
Market Size Estimation

campany TAM,SAM,SOM & niche

TAM
• MARKET MODEL  B2B2C
• TOTAL ADDRESSABLE . market model
SAM
 1.25CR COUSTEMERS
MARKET
(PER ANNUM)  75LAK COUSTEMERS
• SERVICESBLE
.
ADDRESSABLE
SOM MARKET ( PER  50 LAK
ANNUM) COUSTEMERS
• SERVICESEBLE
OBTAINABLE
• TAM refers to the total market demand for a product or Electrical & electronic products
service. MARKET
• SAM Target of our venture by TAM
(PER ANNUM) servies
• NICHE
 COMPETITION ANALYSIS

STARK INDIA BAJAJ CROMPTON

PRODUCT BENEFITS ON TIME SERVICE BRAND VALUE MANY SERVICE
LONGER WARRANTY GOOD AFTER SALES PROVIDER

AVAILBILITY ON CALL AND ON MANY SERVICE MANY SHOPS AND

WEBSITE PROVIDER SERVICE PROVIDER

PRICE 100-2000+ 500-3000+ 400-3000+

MARKET REVIEW ON TIME SERVICE GREAT SERVICE BUT NOT

TIME FLEXIABLE REVISABLE
 LEAN CANVAS
PROBLEMS Unique value
• Waste of time to find
proposition Channel
service locations .
• Non valuable service Solutions • Consumer apply • Online
• Less quality compared to • Easy to contact problem and receiving
amount • Fast to receive requried service
• Lak off spares of requied problems
service • Our employe will • Offline sloving
Existing alter • Reasonable identify the location • Providing
• Spares parts • Guarantte trust • Make easy and fast nearest stores
• High Quality services to the
• Fast services consumer

Cost structure :-
• Computers and servers - 5,00,000rs
• Websites app developers – 2,00,000rs
• Internet connectivity – 10000rs (14 months)
• Office or service center - 50,00,000rs
MVP :MINIMUM VALUBLE
PRODUTS
Increasing of the modern technology
recorders a critical steps moving towards
the lake of services is been provided of
required appliances .
When Customer Service Pushes the
Wrong Product or Service This situation
can arise if the customer has a specific
product or service-related query or
maybe needs guidance to decide on,
which is a suitable variant or model that
will fit best with their needs. Many
times, customer service agents adopt a
‘one size fits all’ kind of app.
MVP Validation
What is your MVP
Conclusion:
Test Details:  Persevere
Pivot

How long will we test this MVP? 280days+ Not conclusive

Who is our target audience for the test? How many of them?
 Hotels and housewifes,50+

Results of Test:

Did enough customers buy? Why or why not?

 Yes” because most of the costumers are facing similar problems.

Did customers pay the price we expected? Why or why not?

 “yes” almost the price is reasonable and affordable in the market
 STARK
INDIA.CO

MILESTONE 3
FINANCIAL PLAN
Start-up Costs

-
5000/-
200000/-
5000/-
600000/-

300000/--

200000/-
15000000/-
INCLID IN OTHER COTS
INCLUDE IN OTHER COSTS

20%
560000/-
2800000/-

28 LAKS

MAY BE 5LAK

Binging estimation……..
Forecast profit
&loss…
•in the beginning of the startup is holding the investment capital of 28laks which is not coverable
in the annual year of business .
• By the references of the costumers interview we can make the satirical estimation of the profit and loss of
the startup.
• As per the interview result we get the calculation of besieging Frome the income of 5% .
• But the profit from the 5% of startup is get nearly 50% .
• Also getting the change on every mount of revenue is in the increment of 3.5% from last mount revenue.
• By this theory we can make the ratio of profited and loss ,which we get 60% of profitable business where
remaining is carver by the upcoming year.

jan feb mar jun sep dec  This is the change in the profit and also income as per
month of begging tear.
5% 8.5% 10%+ 20%+ 30%+ 60%+  Where the loss is much less then we expect it is 1.5%
per year on the change of models etc..
  Financial Projections...
Year1 year2 year3 year4
Number of sales 60% 70% 75% 80%
Value of each sale 40% 40% 40% 40%
total revenue 16,80,000/- 19,60,000/- 21,00,000/- 22,40,000/-
Capital cost Estimated terminal value +20%
Land and budlings 6,00,000/- - - - Present value 28La/-

Equipment's 3,00,000/- +10% +12% +15% Required ownership percentage 55%

Products development 15Laks/- +15% +20% +30% Number of shares needed by investor 45%
Total 24Laks/- 30Laks/- 31.68Laks/- 45.93Laks/-
Share price -
Salaries 20,000 +5% +5% +5%
Marketing 2Laks/- +10% +5% +5%
Transportation 20,000/- +5% - -
Office supplies 2Laks/- +3% +3% +3%
Repair and maintences 2Laks/- +8% +5% -
EARNING…….
Sales Plan
Customer Sales Funnel

TARGET MARKET:
hotels and housewifes
LEADS:
-servicses and spareparts
Customer Acquisition Plan
1 2 3 4 5
Target Customer Target Customer Channels to be used to Estimated number of Estimated cost to
Segment (Type) Segment (Number) attract the target customer leads convert these leads to
segment actual customers

OPPORTUNITIES/
pROSPECTS:
-discount s and additional fee hotels max,.. Posters and 40% 50k /-
process
banners
housewife's max.. tv and adds 40% 1lak/-
CUSTOMER:
bacalao's min.. social media 20% 50k/-
The coustumers are been adopted
by the feedback and also with etc…
the resoures of markeketing.
 MARKETING AND
SALES

• BRAND NAME :-
STARK INDIA.CO
POSITIONING
STATEMENT :

• In all modern time the appliances are

getting more and more smart and
expensive ,for such products service is
much important for using
then ,maintaining of the appliances is
more delicate for its necessary to use in
our life.
• Searching a good service and getting
grantee spares is difficult to
get everybody ,here we have
something which makes it easy.
MARKETING AND TARGETS PALEOMES

Market Research:
•Analyze your industry and competition. Identify gaps in the market that your startup
can fill.
Choose Marketing Channels:
•Select the marketing channels that align with your target audience and budget. Common options include:
• Digital Marketing: Website, social media, email marketing, search engine optimization (SEO), pay-per-
click advertising (PPC).
• Content Marketing: Blogging, video marketing, podcasts, infographics, etc.
• Offline Marketing: Networking, events, direct mail, etc.

Leverage Social Media:

•Build and maintain an active presence on social media platforms relevant to your audience.

Iterate and Improve:

•Regularly review your marketing strategy and adjust it based on performance data.
•Be open to trying new tactics and refining your approach.
Thank You!