IGNITE

Pitch
Deck
Milestone 1
 03

PANTH PATEL NITYA

OMKUMAR PATEL 220613101370 PATEL
220613101369
20613101368

NANDANIEE PATEL JATIN

220613101366 220613101429
Who we are
Name of your Venture:………………………..
Why ?
Explain why do you want to pursue this Business
Idea.

This will be the first step towards our journey

in entrepreneur

What ?
Provide a brief on what does your venture do.

Providing service and spare parts to the

consumers who are using electronics and
kitchen appliances.

How ?
Explain how your venture solves the problem and make its revenue.

It provides affordable service and time management

of the customers.
PROBLEM/OPPORTUNITY
CONTEXT
When does the problem occur?
The problem occurs mostly
when the consumers don’t get
the service at the right time.
CUSTOMERS
Who has the problem most often?
Hotels and daily kitchen users
faces this problem most
often.
Place
your
logo
here
PROBLEM ALTERNATIVES
What is the root cause of the problem? What do customers do now to fix the problem?
Low quality of service with less Most of the customers search
spares capacity. for the proper and efficient
services.
EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS
How does the customer feel? What are the disadvantages of the alternatives?
It depends on the response of service
Few spare parts are rarely
QUANTIFIABLE IMPACT
What is the measurable impact (include units)? found.
4
Problem Interviews And Surveys
Results
• How many customers did you interview?
- 75

• What was the interview mode?

- Online and face to face

• How many of them agree this is a problem

and wants a solution?
- 80% of candidates

• How many of them said they don't need a new

solution?
- 20% of them
Customer Persona
Motivations
Growth

Goals
Fear
• Step forward towards entrepreneurship
Financial Security
• Achieve profitable business , etc..
Recognition

Funding

Frustrations
• Time Delay
Ethos
• Expensive , etc..
Age: 28 to 49
Occupation: Housewives and chefs Bio
Location: India
Personality By addressing common problems faced by consumers and
Introvert Extrovert providing valuable services and spare parts, your venture can
Thinking Feeling not only solve their issues but also generate revenue through
various streams, establishing a sustainable and profitable
Sensing Intiution
business in the kitchen appliance industry.
Judging Perceiving
 STARK
INDIA.CO

milestone 2
Value Proposition Canvas
.

I would LOVE it if: ake the

What do you offer that makes the customers customer happy?
? What do the clients want
happy
when facing
• thing which makes the customers
the problem? The most of the service is been
satisfies at the level of services and
given in offered time and
quality.
valued amount
icsusrteofmers tboeftohre fhe
with your solution.
lgienImWhat
tgs/aicdo the oclients
nticont afct do (actions)
when facing the problem?
what is the product or service that you GAIN FIT GAINS The costumer are getting waste of
are CREATORS time to fine the service and parts
offering? PRODUCT/
spare and services of SERVICE JOBS of the sutable appliance
s refers to the feeling/action of
kitchen applications
PAIN KILLERS PAINS csuosltuotmieornt.s in contact
{repair}
with your
oWhich features of your offering InWhat are the pains of the clients when
relieve the facing the problem?
customer's pains? Waste of money and tine on the
situation
The fast and quality
service of damage or repairsn facing the
problem?
s refers to the feng/action of customers
will be befor with your solution.
provided
⮚ucrusotfofmeerri'nsg praeilnise?ve the
Market Size Estimation
campany TAM,SAM,SOM
& niche
• MARKET MODEL ❖ B2B2C
. market model
• TOTAL ADDRESSABLE ❖ 1.25CR
MARKET COUSTEMERS
(PER ANNUM)
❖ 75LAK COUSTEMERS
. • SERVICESBLE
MADADRRKET
S(APBELRE ❖ 50 LAK
COUSTEMERS
ANNUM)
• SERVICESEBLE
OBTAINABLE MARKE T
•NproCI duHcst E
• TAM refers to the total market demand
for a product or service. (PER ANNUM) E lectrical & electronic
• SAM Target of our venture by TAM servies
 COMPETITION
ANALYSIS
STARK INDIA BAJAJ CROMPTON
PRODUCT BENEFITS ON TIME SERVICE BRAND VALUE MANY SERVICE
LONGER WARRANTY GOOD AFTER SALES PROVIDER

AVAILBILITY ON CALL AND ON MANY SERVICE MANY SHOPS AND

WEBSITE PROVIDER SERVICE
PROVIDER

PRICE 100-2000+ 500-3000+ 400-3000+

MARKET REVIEW ON TIME SERVICE GREAT SERVICE BUT NOT REVISABLE

TIME FLEXIABLE
 PROBLEMS
LEAN CANVAS
• Waste of time to
Unique
find service
locations .
value
• Non valuable Solutions proposition Channel
service • Easy • Consumer apply
• Less quality •Online
compared to • to problem and
• aLamokunotff Fast to receiving
spares of croencte requried
requied service • pOrfofbl
•
aicvte
• Reasonable
Existing Ourseermvpilcoe lienmes
• Guarantte ye will
• Make easythe sloving
Spaalretsep
• identify
trust and fast • Providin
location
services g
rar•tsFast consumer
Cost structure
service :- to the nearest
• • High
s Quality
Computers and servers - stores
5,00,000rs
• Websites app developers
– 2,00,000rs
• Internet connectivity –
10000rs (14
months)
• Office or service
center -
MVP :MINIMUM VALUBLE
PRODUTS
Increasing of the modern technology
recorders a critical steps moving towards
the lake of services is been provided of
required appliances .
When Customer Service Pushes the
Wrong Product or Service This situation
can arise if the customer has a specific
product or service-related query or
maybe needs guidance to decide on,
which is a suitable variant or model that
will fit best with their needs. Many
times, customer service agents adopt a
MVP Validation
What is your MVP
Conclusion:
Test Details: ⮚ Persevere
Pivot

Not conclusive
How long will we test this MVP?
⮚ 280days+

Who is our target audience for the test? How many of them?
⮚ Hotels and housewifes,50+

Results of Test:

Did enough customers buy? Why or why not?

⮚ Yes” because most of the costumers are facing similar problems.

Did customers pay the price we expected? Why or why not?

⮚ “yes” almost the price is reasonable and affordable in the market
 STARK
INDIA.CO
MILESTONE 3
 S tart-up
ICN ANCIAL PLA
osts

N -
5000/-
200000/-
5000/-
600000/-

300000/--

200000/-
15000000/-
INCLID IN OTHER COTS
INCLUDE IN OTHER COSTS

20%
560000/-
2800000/-

28 LAKS

MAY BE
Binging estimation……..
5LAK
Forecast profit
&lo s s … which is not
• coverianbtle ihnethebaengnual yienanrionfgboufstihneesssta.rtup is holding the
• investment
cBaypitthael oreff2e8real nkcses of the costumers interview we can make the satirical estimation of the
profit and loss of the startup.
• As per the interview result we get the calculation of besieging Frome the income of 5% .
• But the profit from the 5% of startup is get nearly 50% .
• Also getting the change on every mount of revenue is in the increment of 3.5% from last mount
revenue.
• By this theory we can make the ratio of profited and loss ,which we get 60% of profitable business
where remaining is carver by the upcoming year.
jan feb mar jun sep dec
⮚ This is the change in the profit and also income as
5% 8.5% 10%+ 20%+ 30%+ 60%+
per month of begging tear.
⮚ Where the loss is much less then we expect it is
1.5% per year on the change of models etc..
 ⮚ Financial Projections...
Year1 year2 year3 year4

Number of sales 60% 70% 75% 80%

Value of each sale 40% 40% 40% 40%

total revenue 16,80,000/- 19,60,000/- 21,00,000/- 22,40,000/-

Capital cost Estimated terminal value +20%

Land and budlings 6,00,000/- - - - Present value 28La/-

Equipment's 3,00,000/- +10% +12% +15%
Required ownership percentage 55%
Products 15Laks/- +15% +20% +30%
development Number of shares needed by investor 45%
Total 24Laks/- 30Laks/- 31.68Laks/- 45.93Laks/-
Share price -
Salaries 20,000 +5% +5% +5%

Marketing 2Laks/- +10% +5% +5%

Transportation 20,000/- +5% - -

Office supplies 2Laks/- +3% +3% +3%

Repair and 2Laks/- +8% +5% -

maintences
EARNING…….
Sales Plan
Customer Sales Funnel

TARGET MARKET:
hotels and housewifes Customer Acquisition Plan
1 2 3 4 5
LEADS:
-servicses and Target Target Customer Channels to be Estimated number Estimated cost
spareparts Customer Segment used to attract of leads to convert
Segment (Type) (Number) the target these leads to
customer segment actual
customers
OPPORTUNITIES/
pROSPECTS: hotels max,.. Posters and 40% 50k /-
-discount s and banners
additional fee process
housewife's max.. tv and adds 40% 1lak/-
CUSTOMER: bacalao's min.. social media 20% 50k/-
The coustumers are been adopted
by the feedback and also with etc…
the resoures of markeketing.
 MARKETING
AND
SALES

•BRAND NAME :-
STARK
INDIA.CO
POSITIONING STATEMENT
:

•
In all modern time the appliances
are getting more and more smart and
expensive ,for such products service is
much important for using
then ,maintaining of the appliances is
more delicate for its necessary to
use in our life.
•Searching a good service and getting
grantee spares is difficult to
get everybody ,here we have
something which makes it easy.
 MARKETING AND TARGETS PALEOMES

Market Research:
•Analyze your industry and competition. Identify gaps in the market that your
startup can fill.

Choose Marketing Channels:

•Select the marketing channels that align with your target audience and budget. Common options include:
• Digital Marketing: Website, social media, email marketing, search engine optimization (SEO), pay-
per-click advertising (PPC).
• Content Marketing: Blogging, video marketing, podcasts, infographics, etc.
•Offline Marketing: Networking, events, direct mail, etc.
Leverage Social Media:
•Build and maintain an active presence on social media
platforms relevant to your audience.

Iterate and Improve:

•Regularly review your marketing strategy and adjust it based on performance data.
•Be open to trying new tactics and refining your approach.
Thank
You!