UBER

उबर
Aman Kumar 230101017
Dev Sagar 230101297
Kritika Kohli 230101310
Ananya Singh Sengar 230103023
Divyansh Rawat 230103074
Utkarsh Tiwari 230103248

APO 6
18th March 2024 Section B
COMPAN
Y
OVERVIE
W
Company Overview

Committed to our
mission
We reimagine the way the
world moves for the
better
Company Overview

91M $50B IPO¹

Monthly Active Gross Bookings
Platform Consumers

Statistics Q4’18

($1.8B)
Adjusted EBITDA²

150M $138B 2200

Monthly Active Gross Bookings
Platform Consumers 2233
Q4’23

$4.1
Investor Update
B
Adjusted EBITDA²
 KEY CHALLENGES FOR UBER

Safety Concerns Evolving Pricing Growing competition

F
f
SAFETY
A top priority for riders

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6
20
• Rider concerns persist, especially for
women and solo travellers
• Negative incidents amplified by news
cycles erode brand trust
• Safety concerns can lead to decreased
ridership
PRICE
WARS:
Striking a Balance
• Customers have become price-sensitive,
comparing multiple options
• Surge pricing, often unpredictable, can
lead to rider dissatisfaction.
• Competitors with different pricing models
further complicate the landscape

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Growing
competition:
Battle for Supremacy
• Rise of Local and Regional Competitors
• Expansion of Traditional Taxi Services
• Alternative Modes of Transport
Recommendations

20
15
20
Expand 'Share My Trip' capabilities for greater
Delivering Profitable Upfront fare breakdown (base rate,
Growth
flexibility. distance/time, surge factor, applicable
discounts).
After the rider consents, optional ride
recording (audio and/or visual) will be Option for riders to select preferences
introduced. (fastest route vs. cost-effective).

Proactive alerts based on route deviations or Real-time updates for significant

unexpected delays. deviations from the initial fare estimate

Strengthen partnerships with local law

enforcement for faster emergency response. What?
Offer tiered app interfaces catering to Explore strategic partnerships with local
different tech proficiency levels. auto-rickshaw aggregators where relevant.

Onboarding tutorials and walkthroughs for Expand 'Uber Moto' (bike taxi service)
first-time users. availability for short-distance, affordable
options.
Integration of multi-lingual support for
greater accessibility Monitor trends in public transportation
usage and explore potential integrations
where feasible 62
Driving the Future of Transportation
Commit to innovation and staying
ahead of the curve

Emphasize continuous focus on

safety, pricing, and use experience

Highlight the potential for

sustainable transportation options

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THANK YOU