Personal Grooming -

Impact
&
Consequences

in Real Estate Success!!!

Prof. Nishant Shrivastava

Asso. Prof. & HoD
SISTec Business School
 Lets think Basics

1 3 5
2 4 ?
Some Key Contributors in India
Industry Pioneers in Madhya Pradesh
 We know how it is ….., But what Next?
Bhopal Takes the Lead in Central India’s Homebuyer Search:
https://housing.com/news/bhopal-takes-the-lead-in-central-indias-homebuyer-search-further-insights-here/ March 12 - 2024

Bhopal dominated Central India’s homebuyer searches, securing the top spot while surpassing Nagpur,
Indore, and Raipur on the dynamic IRIS index – Housing.com’s monthly index that tracks the online property
search volume of high-intent homebuyers.

https://www.ibef.org/industry/real-estate-india
 Our Live Projects
Approx. Approx.
1cr. To 1.6 cr. 35 lacs

Sagar Prime Sagar Lakeview

Approx. Approx.
2cr to 2.7 cr. 50lacs To 1cr.

Sagar Elite Sagar Lifestyle

Customer Journey in Real estate
Few Stats
Few Stats
Importance of Grooming
 Professional Etiquettes

Accessories
Meeting & Greeting Your Customer
 The Aspects We Know…
Verticals Real Estate

Conversion Finance &

Compliance After
Sourcing Sales
Services
 7 Steps Of Calling In Real Estate
Study
Your Real
Estate
Prospects
Make List
Your Cold Create
Call Your Be Professional Yet Friendly
Process Script
Daily Back Your Conversation with Facts

Understand the Client’s Requirements

Suggest Alternative if the Clients is not Interested in a Property

Anticipat Anticipat
e e Help the Client with Home Loan & Property Documentation
Objection Objection
s s Seek Feedback & Reviews from the Clients

Maintain Punctuality

If
Positively
Necessary
Start Your
, Leave a
Calls
Message
Source Generation in Real Estate
 After Sales service in Real estate

To be checked from current customers

Poor Maintenance: Several reviews on Justdial and Mouthshut have expressed dissatisfaction with the maintenance services provided by Agrawal Builders. Residents have complained that the
builder and his staff do not respond to complaints once the flat is purchased.

Negative Reviews on Mouthshut: One review on Mouthshut highlights poor maintenance and services, stating that the builder and his staff do not bother or respond to residents'
complaints after the flat is purchased.
These negative reviews suggest that Agrawal Builders may need to improve their maintenance services and customer support to better meet the needs of their residents. Despite these issues,
the company still maintains a reputation for quality construction and modern amenities.

Perpelexity.io – Reviews about Agarwal builders

 Key Points for Sales & Marketing in Real Estate
1.1. Understand the Market 1.2. Product Knowledge 1.3. Effective Communication
• Market Trends • Property Details • Clear Messaging
• Target Audience • Project Portfolio • Listening Skills
• Non-Verbal Communication

1.4. Building Relationships 1.5. Marketing Strategies 1.6. Sales Techniques

• Customer Relationship Management (CRM) • Digital Marketing • Consultative Selling
• Trust and Transparency • Content Marketing • Negotiation Skills
• Offline Marketing

1.7. Customer Service 1.8. Legal and Financial 1.9. Professionalism and
• Responsiveness Knowledge Ethics
• Post-Sale Service • Documentation • Code of Conduct
• Financing Options • Continuous Learning

1.10. Personal Presentation

• Grooming and Attire
• Positive Attitude
 Best Places to Buy Real Estate Leads
• Best for lead generation and marketing automation:
Market Leader
• Best for solid brand reputation and high traffic:
Zillow Premier Agent
• Best for exclusive and niche leads:
REDX
• Best for consolidated marketing:
CINC
• Best for real-time leads and custom lead packages:
zBuyer
• Best for targeting leads through social media:
Real Geeks
• Best for agents focusing on targeted sub-areas:
Zurple