ICFAI UNIVERSITY TRIPURA

“INTERIM REPORT’

NAME – BAPPA NATH

ROLL NO. - 23IUT0160034
PROGRAM – MBA 2nd YEAR
Topic- A Study on the Marketing Strategy of Mahindra Commercial Vehicles in Tripura
Faculty Guide – PROF.Sankha Subhra Deb
 INTRODUCTION

Tarasankar Motor Pvt Ltd is a well-managed automotive company,

dealing in both personal and commercial vehicles, and is an authorized
dealer of Mahindra & Mahindra in Tripura.
• Find potential buyers looking to purchase Mahindra
vehicles.
• To Study on the Marketing Strategy of Mahindra
Commercial Vehicles in Tripura.
• Connect potential customers with the sales team.
• Assist the sales team in meeting their sales goals.
 TARGET/TASKS

• In the initial week, we learned about Mahindra's business operations and received
detailed information about their vehicle lineup, covering pricing and features. Following
this, our assignment was to find potential customers who are interested in buying or
considering purchasing a Mahindra vehicle.

• Next week, our focus will be on finding potential customers who are interested in buying
Mahindra vehicles. We'll do this by conducting surveys and having conversations to
gather their names, phone numbers, and the type of Mahindra vehicle they're interested
in purchasing.
 STRATEGY

• Reach out actively via phone, email, and in-person

interactions at the showroom.
• Work closely with the sales team to grasp customer
requirements and preferences.
• Use CRM tools to monitor interactions and efficiently
handle leads.
 ACHIEVEMENTS

• Developed expertise and abilities in sales.

• Established initial communication with 40 prospective
customers interested in buying Mahindra vehicles.
• Gained understanding of fundamental pricing and features
of Mahindra vehicles.
 LIMITATION

• The showroom had low customer traffic during off-peak

hours, reducing opportunities for in-person interactions.
• Converting potential customers into buyers was difficult due
to economic uncertainties and competitive pricing pressures
 CONCLUSION

• The executive training at Tarasankar Motor Pvt Ltd provided a thorough

grasp of the company's operations and Mahindra's vehicle lineup. The
training successfully met its goals by implementing various tasks and
strategies to find and interact with potential customers.
• Key accomplishments include gaining valuable sales skills, initiating
contact with 40 potential customers, and learning about Mahindra's vehicle
pricing and features.
THANK YOU