PROGRAM: BBA 1ST SEMESTER (MORNING)

COURSE TITTLE: COMPUTER APPLICATION IN BUSINESS

COURSE TEACHER: SIR HARIS ALI KHAN
COURSE CODE: (BA -351)
 PRESENTATION MAKERS :
1)BATOOL ZEHRA
2)LAIBA KHAN

GROUP 2: 3)KHURRAM UR REHMAN

(LEADER)

PRESENTATORS :
4)M. HAMZA NADEEM
5)MUJDAH GHAFOOR ZADA
6)UNZILA SALIM KHAN
WHAT IS MARKETING?

Marketing refers to all activities a company does to promote and

sell products or services to consumers.

An e-marketing process model is a roadmap for planning, and

implementing your online marketing activities to reach your target
audience.

BY BATOOL
ZEHRA
BY BATOOL
ZEHRA
 WHAT IS
E-
MARKETING?

E-marketing, also called digital

marketing, is using the internet to
promote products and services to a
wide audience. It allows businesses to
target and connect with potential
customers online.

BY BATOOL
ZEHRA
 DIRECT MARKETING VS.
INDIRECT MARKETING

Direct Marketing refers to the Indirect marketing relies

promotion of products or much more on the idea of
services directly to the target building loyal audiences and
audience through various customers that will buy from
marketing channels. you over time.

BY BATOOL
ZEHRA
 EXAMPLES OF DIRECT MARKETING
AND INDIRECT MARKETING:
• Direct marketing is like getting a dentist flyer in
your mail. It targets you with specific offers, like
weekend appointments or new patient discounts.

• Indirect marketing is like seeing an influencer

praise a new gym shoe on social media. It
builds interest without a direct push to buy.

BY BATOOL
ZEHRA
 FULL CYBER MARKETING
VERSUS
PARTIAL CYBER MARKETING

Cyber Marketing refers to the Partial cyber marketing mixes online

use of computers empowered tools (emails, social media) with
with internet to promote traditional methods (print advertising,
products and services in the television commercials, or direct mail)
target market segment. to reach audience.

BY BATOOL
ZEHRA
BY BATOOL
ZEHRA
ELECTRONIC STORE VERSUS
ELECTRONIC SHOPPING MALL
An E-Store, also known as an online
store or web shop, functions as a
single, virtual shop front. It
specializes in a specific product
category.
BY BATOOL
ZEHRA
E-Shopping Mall
An e-mall, also known as an
online mall or virtual
marketplace, acts as a central
platform hosting numerous
independent online stores.
EXAMPLES OF ELECTRONIC STORE AND
ELECTRONIC SHOPPING MALL
Popular examples in Pakistan include:
E-Store
 Nishat: Specializes in trendy clothing.
 Greenwich Village: Specializes in home ware
and décor.

 E-Shopping Mall
 Daraz.pk: Largest e-mall offering a wide
range of products.
 Telectronics.pk: Trusted e-mall
specializing in electronics.
BY BATOOL
ZEHRA
E-DISTRIBUTOR
VS
E-BROKER

BY
LAIBA KHAN
 E-DISTRIBUTOR

 E-distributors provide electronic catalogs representing the products

of thousands of suppliers.

 E-Distributor facilitates online sales of goods or services from

manufacturers to end consumers or businesses.

 E-Distributor mainly focus on retail, manufacturing, and wholesale

trade.
BY
LAIBA KHAN
 E-BROKER

 E-brokerage firms offer online trading platforms that allow investors to

access real-time market data, research investment opportunities, place
orders, and monitor their portfolios

 E-Broker facilitates online trading of financial instruments like stocks,

bonds, and currencies.

 E-Broker mainly focus on financial services and investment markets.

BY
LAIBA KHAN
GENERALIZED E-STORE
VS
SPECIALIZED E -STORES:

BY
LAIBA KHAN
 GENERALIZED
E-STORE

 A generalized store is a retail establishment that offers a diverse range of

products across multiple categories, catering to a broad customer base with
varied needs and preferences.
 It cater to a broad audience with diverse interests and needs.
 It may lack in-depth knowledge or expertise in specific product categories.

 It focus on building a strong overall brand identity that appeals to a

broad audience.
BY
LAIBA KHAN
 SPECIALIZED
E-STORE
 A specialized store is a retail establishment that focuses on offering a narrow
range of products within a specific niche or category.

 It target a specific demographic or interest group with tailored products.

 It often have specialized knowledge and expertise in their niche, providing

better customer service and product selection.
 It cultivate a niche-specific brand identity, creating a loyal customer
base within their target market.
BY
LAIBA KHAN
 PRO-ACTIVE STRATEGIC
POSTURE

• Anticipatory: predicts and prepares for cyber threats and opportunities

• Preventive: takes measures to prevent cyber attacks and data
breaches
• Innovative: stays ahead of the competition by embracing new technologies and
strategies
• Risk aware: It identifies and mitigates potential risk before they materialized

• Customer-centric: focuses on building trust and delivering value to customers

BY
KHURRAM UR REHMAN
 REACTIVE STRATEGIC
POSTURE
• Responsive: reacts to cyber threats and incidents after they
occur
• Corrective : focuses on fixing problems and containing damage after an
incident
• Defensive: primarily focused on protecting against known
threats.
• Compliance-driven :prioritize meeting minimum regulatory
requirements
• Customer-reactive: responds to customer concern and
issues as they rises BY
KHURRAM UR REHMAN
GLOBAL MARKETING

 Focuses on a unified strategy

 Targets a worldwide audience
 Emphasizes standardization and consistency across all markets

 Often uses a single brand image and messaging worldwide

 Can be more cost-effective and efficient

BY
KHURRAM UR REHMAN
 REGIONAL
MARKETING

 Focuses on a unified strategy

 Tailors marketing efforts to local needs and preferences

 Adapts products and messaging to regional cultures and regulations

 May use different brand images and messaging in different regions

 Can be more effective in building local relationship and loyalty

BY
KHURRAM UR REHMAN
Thank you.