GODAR FARMLAND

( A N O R G A N I C D E S T I N AT I O N F O R P E A C E A N D R E L A X AT I O N . . . . . . . . . . . . . . . )

Prepared by :-
Durga Bikram Thapa
(BBA 6th sem)
 Madhesh Pradesh
LOCATION Bardibas 03 - Mahotttari
Nepal
BACKGROUND
& LOGO
Basically the concept of farmland just came
from my interest on hospitality industry and
agriculture.
Similarly the name is inspired from the origin of
ours. Being chhetri ‘Godar’ has always added a
special feeling to represent. And also to keep the
legacy that my father has in my area, I wanted to
continue that through my brand name.
 • The business will be centered
around a farm with an eco-
WHAT WE friendly restaurant, on-site
cottages, lodging facilities and
DO ? activities.
• We will be providing tasty &
authentic pickle variety as well.
• Overall we provide unique
agro-tourism experience.
 OUR
TIPS & TRICKS (PCPRODUCTS/SERVICES
AND MAC)

Pickle
Organic Restaurant Lodging industry
Farming

A farm-to-table restaurant Cottages and lodging Side by side a small scale

Mango trees, litchi trees, facilities integrated with
offering dishes prepared pickle factory runs which
and a variety of organic nature.
with organic produce basically focus on
crops. Fishery and poultry.
from the farm offering production of diverse
Nepali taste. pickle products.
Resource allocation
We are focusing on eco-friendly infrastructure and minimal use of cement. Our infrastructures
are based on bamboo and eco friendly resources, which are enough in-house. So initially
resource allocation cost is expected very low. And the farmhouse will be constructed in own
land. However resource still to be allocated are :-(initially around 8,00,000 of investment shall
be allocated from savings and rest debt)

Fishery :- Investment in pond construction, fish stock, feed, and

equipments.

Resturant & lodging :-Budget allocation for restaurant setup &

accommodation.

Marketing :- Allocating funds for marketing strategies, advertising

for local and regional reach.
 Target market

Locals seeking organic products.

Tourists interested in agro-tourism.
Business personnels around terai.
Also walk-in guests nearby highway.
Marketing plans
 Market & Competitor Analysis:

There are no direct competitors nearby at the moment.

The possible threats at the moment should be the highway hotels which does provide
cheaper service at compromised quality. We provide service at higher quality.
And we will be thoroughly following up in the possible future threats.
FIVE YEAR
FINANCIAL
PLANNING/PROJECTIO
N
 1. Expenses:
1. Farming expenses: 70,000
2. Fishery setup: 200,000
3. Restaurant setup and operating costs: 8,00,000
4. Lodging setup and operating costs: 250,000
5. Marketing and promotion: 10,000
6. Administration cost(employee): 1,00,000
YEAR 1 7. Miscellaneous : 20,000

2. Revenue:
1. Local market sales : 50,000
2. Restaurant sales: 200,000
3. Lodging services: 150,000
NOTE : local sales includes fishery products
3. Profit/Loss:
1. Net profit: -10,50,000 (Expected initial losses due to startup costs
 1. Revenue Growth:
1. Local market sales: 200,000
2. Restaurant sales: 300,000
3. Lodging services: 300,000
4. Pickle : 50000

YEAR 2 2. Cost Management:

1. Improved farming efficiency and reduced costs.

3. Profit/Loss:
1. Net profit: -500,000
NOTE : Though it’s a family business the net profit (Recovering and minimizing loss)
calculated after deducting family’s effort’s value.
 1. Revenue :
1. Local market sales: 400,000
2. Restaurant sales: 350,000
3. Lodging services: 400,000
4. Pickle : 100000

YEAR 3 2. Increase productivity:

1. Grow production and reduce per-unit costs.

3. Profit/Loss:
1. Net profit: 150,000
NOTE: Fishery products have huge gross margin,
so losses coverage is rapid with that margin.
(Moving towards profitability)
 1. Market Expansion:
1. Local market sales: 600,000
2. Restaurant sales: 450,000
3. Lodging services: 500,000
4. Pickle : 150000

YEAR 4
2. Facility Upgrades:
1. Investments in facility upgrades(land acquisition) and expand
product line (pineapple, dragonfruit).

3. Profit/Loss:
2. Net profit: 600,000
 1. Sustainable Growth:
1. Local market sales: 800,000
2. Restaurant sales: 600,000
3. Lodging services: 600,000
4. Pickle : 250000

YEAR 5 2. Financial Stability:

1. Continued profitability.

3. Future Investments:
1. Exploration of additional revenue streams & sustainable farming
practice.
 REVENUE MODEL

ORGANIC FARM & PICKLE ORGANIC RESTRO & LODGE

 Sale of products produced within farm and of  organic restaurant to serve organic
community as well. food products.

 Farming activities.  25% of revenue is expected from

lodging.
 Side by side operated pickle industry.
 Future plans and expansions

1 2 3 4
Diversification of Educational Technology Market expansion
products. initiatives. integration. out of my district.
  Creating employment opportunities for villagers.
SOCIAL &  Supporting local farmers.
ENVIRONMENTAL
IMPACT  Eco friendly construction of infrastructures.

 Minimal waste production .