Professional Documents
Culture Documents
RM-Unit-1
RM-Unit-1
MANAGEMENT
UNIT - 1
PRESENTED BY
3. Customer service
5. Different forms
The size of Indian retail has tripled over the last ten years to $1.1
trillion (from $354 billion in 2010).
Since the relaxing of FDI norms, organized Brick and Mortar retailing
has been growing at more than 20 percent Y-o-Y. Contribution of
organized B & M retailing in the overall retail sector has also shot up
to 12 percent from 4 percent in 2009.
Those who succeed in doing this will flourish, and those who
refuse to or cannot adapt will perish.
Trends in Retailing:
2. Store Design:
The biggest challenge for organized retailing is to create an
environment that pulls in people and makes them spend more
time in shopping and also increases the amount of impulse
shopping.
3. Competition:
Competition is increasing between different types of retailers.
All compete for the same customers.
The small independent retailers survive by providing personal
services to the customers.
4. New Forms of Retailing:
Modern malls made their entry into India in the late 1990s, with
the establishment of Crossroads in Mumbai and Ansal Plaza in
Delhi.
With the space crunch, modern retailers have learnt how to use
every inch of the floor constructively.
Brands like IKEA, Home Depot, and Target all have proprietary AR
shopping experiences.
The retailer owns or has bought an independent store and has built
the business from the ground up by assessing all needs of the store,
which can include staffing, marketing, merchandising, sales, etc
The buyer places an order for the desired products with the
merchant through some remote method like sending an order
form in the postal mail
(3) Telemarketing
Telemarketing is the direct marketing of goods or services to potential
customers over the telephone.
(4) Website/E-Commerce
Ecommerce, also known as electronic commerce or
internet commerce, refers to the buying and selling of goods or
services using the internet, and the transfer of money and data to
execute these transactions.
(5) Automated Vending Machines/Kiosks
A vending machine is an automated machine that provides items
such as snacks, beverages etc., to consumers after cash, a credit card,
or a specially designed card is inserted into the machine.
A kiosk refers to a small, temporary, stand-alone booth used in high-
traffic areas for marketing purposes.
A kiosk is usually manned by one or two individuals who help attract
attention to the booth to get new customers.
E-Tailing
E-tailing, also known as electronic retailing or online retailing, refers to the
process of selling products and services over the internet through digital
platforms such as websites, mobile apps, and online marketplaces.
E-tailing enables retailers to reach a global audience, offer a wide
assortment of products, and provide convenient shopping experiences to
customers anytime, anywhere.