ENHANCING

ENTREPRENEU
RIAL VALUE
CREATION AT
TARGET
CORPORATION
Leveraging Strengths
for Sustainable Growth
Name: Dasha William
Agenda
4. Approach to
3.
1. Company 2. Target Entrepreneurs
Entrepreneuria
Overview: Corporation hip and Value
l Strengths
Creation
6.
5. Action Plan Opportunities 8. Rationale
7.
for Increasing for Economic, for
Recommended
Entrepreneuria Social, and Recommended
Opportunity
l Value Environmental Opportunity
Value

9. Conclusion 10. References

 COMPANY OVERVIEW
• Founding and Early Years: • Revenue:​
1902 Target reported revenues of approximately $107.6
• Modern Era: billion.​
2008: Introduction of the "PFresh" store format • Market Capitalization:​
to enhance grocery offerings. Target’s market capitalization was about $60 billion.​
2017: Acquisition of Shipt to improve delivery • Ranking:​
services. Target was ranked 37th on the Fortune 500 list in 2023.​
• Number of Stores: • Total Assets: Around $55 billion (as of 2022).​
Target operates about 1,950 stores across the • Net Income: Approximately $6.9 billion (for fiscal
U.S. year 2022).​
• Employees: • Operating Income: About $8.9 billion (for fiscal year
Target employs around 450,000 2022).
STRENGTHS OF TARGET
CORPORATION
1. Strong Brand Reputation and Customer Loyalty:

2. Innovation in Product Offerings and Store Experiences:

3. Effective Supply Chain Management and Logistics:

4. Investment in Technology and Digital Infrastructure:

 Weaknesses
1. Vulnerability to Economic Fluctuations:

2. Limited International Presence:

3. Reliance on the U.S. Market:

4. Supply Chain Vulnerabilities:

5. Intense Competition:

6. Data Security Concerns:

TRENDS IN
THE RETAIL
INDUSTRY

• E-commerce Growth
• Retailing
• Health and Wellness
• Personalization
• Sustainability
UNMET NEEDS
AND UNSOLVED
PROBLEMS

• Sustainable Products:
• Convenience and
Efficiency
• Inclusivity and Diversity
• Ethical Sourcing and
Transparency:
OPPORTUNITIES WITH
UNDERSERVED CONSUMER
GROUPS

Low
Senior
Income Co Rural Areas
Citizens
mmunities
Students
Working
and
Parents
Millennials
EVALUATION OF
OPPORTUNITIES TO
ADD ECONOMIC VALUE
• E-commerce Expansion
• Omni channel Integration
• Product Diversification
• Geographic Expansion
EVALUATION OF
OPPORTUNITIES TO
ADD SOCIAL
• Community VALUE
Engagement
• Diversity and Inclusion
• Education and Wellness
Programs
• Environmental
Stewardship
EVALUATION OF
OPPORTUNITIES TO ADD
ENVIRONMENTAL VALUE

• Sustainable Sourcing
• Energy Efficiency
• Waste Reduction and
Recycling
• Packaging Innovation

ThePhoto by PhotoAuthor is licensed under CCYYSA.

RECOMMENDED
OPPORTUNITY

Rationale for Expanding Sustainable

Product Offerings
Capitalizes on Target's Strong Brand
Reputation
Utilizes Target's Innovation Capabilities

Addresses Growing Consumer Demand

Takes Advantage of External Environment

STRATEGIC FIT
AND IMPACT
• Alignment with Valuable, Rare, and Hard-to-Imitate Resources:
• Valuable: Sustainable products, differentiating the brand.
• Rare: Unique, extensive retail network and difficult for competitors to
replicate.
• Hard-to-Imitate: Difficult to match Target's scale, brand loyalty, and
innovation in sustainability quickly.
• Minimizing Impact of Organizational Weaknesses:
• Economic Fluctuations
• Limited International Presence
• Leveraging External Opportunities:
• E-commerce Growth
• Health and Wellness Trends
Conclusion
• Strategic Alignment: Leveraging Entrepreneurial Strengths for
Sustainability
• Expanding Sustainable Product Offerings
• Utilizing Brand Reputation and Innovation Capabilities
• Impact and Value Creation
• Economic, Social, and Environmental Benefits
• Meeting Consumer Demand and Market Trends
• Call to Action
• Prioritizing Sustainability and Innovation
• Continuing to Adapt to Stakeholder Expectations
• Future Outlook:
• Strengthening Market Position and Customer Loyalty
• Building a Resilient Business Model
1. Smith, J. (2021). Target Corporation: A Case Study in
Retail Innovation. Journal of Business Strategy, 35(2),
145-162.
2. Johnson, A. R. (2020). The Future of Retail: Trends
and Opportunities. New York: HarperCollins.
3. Target Corporation. (2023). Annual Report 2023.
Retrieved from
https://investors.target.com/annual-reports
Referenc
4. Green, L. M. (2019). Sustainability in Retail: Strategies
for Success. Journal of Retailing, 95(3), 231-245.
5. Jones, M. (2022). Consumer Trends in Sustainability:
es
Insights and Implications. Retrieved from
https://www.consumerinsights.com/sustainability-trend
s