Business Intelligence

Enablement Level 1

© 2016 IBM Corporation

What is Business Intelligence (BI) ?
Definition: Key Words to Listen for:
Business intelligence (BI) is often Business Analytics
described as "the set of techniques Data Discovery
and tools for the transformation of raw Data Exploration
data into meaningful and useful Insight
information for business analysis Reporting & Dashboarding
purposes Ad Hoc Analysis
Advanced Analytics

GOALS Results
• BI is all about getting the right data to the right
person at the right time Better
• Fundamentally answering key questions about Performance
the business: decisions
• How have we been doing? lead to Decision Making
• How are we doing?
• Why? better
• What should we be doing? outcomes
• To provide single version of the truth throughout Information
the organization and better
• To collaborate Insights to drive better business results
outcomes Data
2 © 2016 IBM Corporation
Introduction of Enterprise BI
 IT led initiative that applies a common framework to access all
corporate data and deliver centralized BI

Reporting Dashboarding Analysis  Include all information

 Complete & Consistent View
Business Platform
 Performance
 Scalability
Common Access Layer  Security

Databases Data Warehouse Cubes Enterprise

Applications

 Service model between IT and end users

 Basic ‘self-service’ is available (prompts, filters, etc.)

3 © 2016 IBM Corporation
The Challenge with Enterprise BI

 The Builder/Consumer model is inefficient

Many business
questions
Fast and flexible
analytics/visualization
discovery

Limited answers

 Increasing requirements - non-corporate data, more focus on fast and

flexible analytics/visualization and data discovery

 Rise of a ‘self-service’ model emerges straining Enterprise BI systems

 Balance of power shifts to LOB

4 © 2016 IBM Corporation
The Rise of “The Desktop Vendors”
Business Problem LOB Risks
Reaction
Business needs fast Desktop Vendors Loss of IT
results and cannot arrive and attempt to Governance and
wait on IT backlog to solve this “delay” and departure from
complete formal promise more self- “single version of
data/report requests service truth”

LOB Users want “Load To get Agility, LOB Data Silos

and Go” self service Users abandon throughout the
capabilities that are enterprise values and organization emerge
intuitive and require adopt what they see causing version
no formal training as quick and nimble issues.
solutions Scalability/Enterpris
e reach sacrificed
for short term gains
LOB Users need “self Desktop Vendors Inconsistent/
service” capabilities arrive and attempt to Incomplete
to become self- solve this “delay” and enterprise
sufficient for promise more self- capabilities
Analytics service (governance/securit
y abandoned)

5 © 2016 IBM Corporation

The Balance is Re-Established
 The solution the market is demanding leverages from both models

 Enterprise trust and scalability with user self-service and data exploration

Self-Service Data Governance Embeddable

Analytics Analytics

Trends: Trends: Trends:

Intuitive/Immersive User Experiences Data Governance Operationalizing BI & Analytics
Focus on Analytics & Discovery Business – IT Collaboration
Users Direct Data Preparation

Source: TDWI Webinar Adaptable, Intuitive, and Faster: Key Trends Shaping the Future of Business Intelligence, Nov. 19, 2015

6 © 2016 IBM Corporation

Watch This: Self Service BI with Cognos Analytics

https://www.youtube.com/watch?v=iCjUOd6s4r8 (1m 30s)

7 © 2016 IBM Corporation
IBM Cognos Analytics: Redefining Business Intelligence

 Integrated solution for managed reporting

and business user data discovery
 Guides users in creation and sharing of
new datasets, dashboards and reports -
without help from IT Agility

 Proven governed platform for Intelligence Mobility

performance, security and scalability

 Consistent engaging web-
based experience on all Connected Trusted

devices, on or offline.

8 © 2016 IBM Corporation

Cognos Analytics is … Cognitive Driven Self Service

To Navigate To Interact To Create

 Single unified web  Capabilities lie behind  Easy access to data
experience on all devices on-demand toolbars  Easily combinable
 Smart search (in context) and Menus data modules
 Recently Used  Intuitive and  Intent-driven modeling
interactive and accelerated
 Personalization authoring

9 © 2016 IBM Corporation

Cognos Analytics is … Built on an Enterprise Platform

 Manage users, teams,  Manage schedules, content

departments and data
 Enable departments to  Manage access to governed
manage their users and external data

Proven governed platform for performance, security and scalability

10 © 2016 IBM Corporation

Customer Reactions
IBM Cognos Analytics combines self-
service and managed data analytics
capabilities to support new features,
including intent-driven modeling, smarter Charles King,
search that works in-context and a single Industry analyst
environment for all
types of business reporting.

One of the most impressive features is

the improvement and prominence of
the search functionality and its
harmonization with what has been Scott Misage,
described as the “intent-driven” Engagement Manager
experience of authoring and modeling.

11 © 2016 IBM Corporation

 Cognos Analytics on Cloud Overview

Internet
accessible

Cloud

VPN
• dashDB
• DB2 in the Cloud On-Premise
• PostgreSQL • dashDB
• Google Cloud SQL Local
• Microsoft Azure • Hadoop
• Amazon • Spark
• Hadoop • DB2
• Spark • Netezza
• +++ • Oracle
• Teradata
• +++

12 © 2016 IBM Corporation

Why We Are Better…
IBM Cognos on Cloud
We operate data centers
We offer performance add-ons
We let you assign user roles
We let you pick your SLA
We monitor and manage security
We offer full support as on-premise
We use existing data investments
We have a pre-production instance
We offer Bluemix for developers
We have global datacenters
13
Competition
They rent third-party clouds/servers
They often have one offer
They designate each role
They give you one SLA
They use third-party monitors
They use chat and web support
They require data lift & shift
They often have one environment
They have no developer ‘toolbox’
They have one or two datacenters
© 2016 IBM Corporation
Cognos Analytics - Summary

Integrated solution for managed reporting and business user self service to
create personalized dashboards and reports.

Smarter self service to access data and create dashboards and

reports, featuring smart contextual search and intent driven authoring
and modeling.

Consistent engaging web-based experience on all devices, on or offline.

Proven governed platform for performance, security and scalability.

14 © 2016 IBM Corporation

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15 © 2016 IBM Corporation