HUMSS GRADE

The
11

Communication
Media
Channels
 Choose
Your
WEAPON
You are a student collaborating on a
group project with classmates who
live in different location. What kind of
tools in communication would you
most likely use to discuss project
details and share updates?
Suppose you need to communicate
important information to a colleague
who is located in a different country.
What kind of tools in communication
would you most likely use for this
purpose?
You are a small business owner
looking to promote your products
to a wider audience. Which kind
of platform would you most likely
utilize to reach potential
customers?
Imagine you are a journalist
tasked with covering a breaking
news story. Which tool would
you likely utilize to disseminate
information to a widespread
audience?
 Our objectives for today:
01 02
compare and contrast the assess the correct
different communication communication media
media channels channel in communicating
generalize the impact of using the right
03 communication media channel in
disseminating information
 01
Mass
Media
All forms of communication that
are devoted to transmitting
standardized messages to
widespread audience are called
mass media.
This includes newspapers,
magazines, books, e-books, radio,
social networking sites and the
Internet, television, and motion
picture
In mass media, the
audience is not obliged to
pay attention or give
feedback.
 02
New Media
and
Social Media
Under new media and social
media, communication is not
necessarily relational but
issue- and interest-based
instead.
Blogging and social networking, the
most prominent forms of social media,
tend to resemble a typical mass media
style in the sense that there is
impersonality, no privacy nor specific
recipient of the messages nor the
obligation to respond.
People are more
concerned with
expressing their opinions
and feelings about the
issue at hand.
 03
Telecommunication
This refers to the
transmission of
information by
electromagnetic
means.
Large volumes of information in
the form of words, sounds, or
images, over long distances, are
transmitted in the form of
electromagnetic signals, by
telegraph, telephone, radio, or
television.
The term covers a vast range of
information-transmitting
technologies including mobile
phones, landlines, Voice over
Internet Protocol (VoIP), and
broadcast networks.
 International
Telecommunication
Union
(ITU)
a United Nations specialized agency
for information and communication
technologies (ICTs) who administers
telecommunications and
broadcasting are worldwide.
 National
Telecommunications
Commission
(NTC)
is the Philippines’ regulatory agency
responsible to steer the
telecommunications sector as a
primary engine for national
progress and development.
MANDATES
OF NTC
• Regulate the installation,
operation, and maintenance of radio
stations both for public and private
use
• Regulate and supervise the
provision of public
telecommunications services
• Manage the radio spectrum
• Regulate and supervise radio and
television broadcast stations, cable
televisions, and pay television
FUNCTIONS
OF NTC
• Grant licenses to install, operate and
maintain radio stations
• Allocate/sub-allocate and assign the
use of radio frequencies
• Prepare, plan, and conduct studies for
policy and regulatory purposes
• Type-approve/ type-accept all
radio communications, broadcast,
and customer premises equipment
• Conduct radio communications
examination and issue radio
operator's certificate
• Monitor the operation of all
telecommunications and broadcast
activities
• Perform such other
telecommunications/ broadcast-
related activities as may be
necessary in the interest of the
public
• Enforce applicable domestic and
international laws, rules, and
regulations, prosecute violation, thereof,
and impose appropriate
penalties/sanctions
• Issue licenses to operate land,
maritime, aeronautical, and safety
devices
 Kapisanan ng
Brodkaster ng
Pilipinas
Organized in 1973 to
provide mechanism for
self- regulation in the
broadcasting industry
 Write as much as many
examples and verbs related
to the different
communication media
channels with a given period
of time.
You are a member of a community
organization working to address the problem
of misinformation spreading rapidly on social
media platforms within your neighborhood.
Recently, false rumors about a proposed
construction project in a nearby park have
caused widespread panic and confusion
among residents.
As part of the organization's efforts to
combat misinformation, what
strategies would you recommend to
effectively educate and inform the
community about the facts surrounding
the project and dispel false rumors?
A picture is worth a
thousand words
 Instructions: Read the
questions carefully and
select the answers from the
given choices. Write the
CAPITAL LETTER of
your answer in your paper.
1. Which of the following best describes mass media?
A) Communication focused on individualized messages
to a limited audience.
B) Communication primarily aimed at transmitting
standardized messages to a wide audience.
C) Communication limited to traditional print
mediums like newspapers and magazines.
D) Communication restricted to interpersonal
interactions.
2. How does new media and social media differ
from traditional mass media?
A) They focus on personalized messages to niche
audiences.
B) They prioritize one-way communication over
dialogue.
C) They mimic a two-way system and encourage
audience interaction.
D) They are regulated by professional bodies
rather than participants.
3. What is the primary function of
telecommunications?
A) Transmitting information through physical
mail services.
B) Broadcasting live events over television
networks.
C) Using electromagnetic means to transmit
information over long distances.
D) Managing social media platforms and online
communities.
4. Who oversees the administration of
telecommunications and broadcasting on a global
scale?
A) International Telecommunication Union (ITU)
B) United Nations Educational, Scientific and
Cultural Organization (UNESCO)
C) World Health Organization (WHO)
D) United Nations Security Council (UNSC)
5. Which of the following is the role of the National
Telecommunications Commission (NTC) in the
Philippines?
A) Ensuring fair competition among
telecommunications companies.
B) Providing technical support for internet
infrastructure development.
C) Regulating the installation and operation of radio
and television stations.
D) Promoting cultural exchange through
international broadcasting initiatives.
6. What is the primary purpose of the Kapisanan
ng Brodkaster ng Pilipinas?
A) To promote ethical journalism practices.
B) To regulate telecommunications in the
Philippines.
C) To provide mechanisms for self-regulation in
the broadcasting industry.
D) To advocate for government intervention in
media censorship.
7. Imagine you are a journalist
tasked with covering a breaking news
story. Which form of mass media
would you likely utilize to
disseminate information to a
widespread audience?
A) Sending out press releases to
newspapers and magazines
B) Broadcasting live updates on television
and radio
C) Posting updates on social media
platforms like Twitter and Facebook
D) Distributing printed flyers to local
communities
8. You are a small business owner
looking to promote your products to
a wider audience. Which new media
platform would you most likely
utilize to reach potential customers?
A) Placing advertisements in newspapers and
magazines
B) Hosting a blog on your company website to
share product updates and insights
C) Creating a television commercial to air
during prime-time slots
D) Distributing flyers in the neighborhood to
attract local customers
9. Suppose you need to communicate
important information to a colleague
who is located in a different country.
Which telecommunication technology
would you most likely use for this
purpose?
A) Sending a letter through traditional
mail services
B) Making a phone call using a cellphone
C) Sending an email through the internet
D) Broadcasting a message over a public
address system
10. You are a student collaborating on a
group project with classmates who live in
different location. Which
telecommunication technology would you
most likely use to discuss project details
and share updates?
A) Sending handwritten letters via postal
mail
B) Holding a video conference using a
webcam and internet connection
C) Making international phone calls from a
landline
D) Sending messages through a social media
group chat
 Thank you
for listening

Blessings!