BANGALORE INSTITUTE OF TECHNOLOGY

Department of Electronics and Communication

INNOVATIVE AND DESIGN THINKING
(BIDTK208)
CASE STUDY ON IDEO
PRESENTED BY :-
Vidhyashree K Shetty : 1BI23EC183
Veda S Kasbekar : 1BI23EC181
Rakshita : 1BI23EC124

IN GUIDANCE OF :-
Prof.Nalini.G
Innovating Through Design Thinking
 Founders
 IDEO was founded by David Kelley, Bill Moggridge, and
Mike Nuttall in 1991. The firm has been at the forefront of
design innovation ever since.
INTRODUCTUIN TO IDEO

 IDEO is a global
design and
innovation
consultancy firm that
creates positive
impact through
design.
 They work on a wide
range of projects
across industries,
from healthcare to
technology.
 Thinking Process

 IDEO's process involves understanding the user,

challenging assumptions, and redefining
problems to identify alternative strategies and
solutions that might not be instantly apparent.
 Design Thinking Methods
• IDEO employs various methods such as
brainstorming, prototyping, and user testing
to iterate and refine their designs.
Human-Centered Design
 Case Studies

 Notable IDEO projects include the first

Apple mouse, the Palm V PDA, and the
banking system for Bank of America. These
projects showcase IDEO's ability to innovate
across different sectors.
 CONCLUSION
 IDEO teaches us that design is not just about
aesthetics but about understanding and
solving real-world problems through
innovative thinking.

 Their approach has transformed industries

and continues to inspire designers globally.