Well Family

Fitness
Security
Awareness
Plan

By: Adrian Andrade

Introduction: What is Security
Awareness?
• "Security awareness is the knowledge and
attitude members of an organization possess
regarding the protection of the physical and,
especially, information assets of that
organization." (Sellers, 2010)
Why is Security Awareness
Important?
• Helps minimize risk
• Can prevent loss of PII (Personal
identifiable Information)
• Protects you and our organization online
What Threats Should
Employees look out
for?

• Phishing scams
• Social engineering scams
• Malware
• Password Theft
• Texting scams
 • Target Audience

Analysis •
•
Anyone Who wants to protect themselves
Employees at Well Family Fitness

• Incentives
• Motivate online safety through fact
• Help employees understand attacks affect others
Delivery Methods: Pros and Cons

• Email • Video Conference

• Pros: • Pros:
• Fast • Cheaper than paying for travel
• Widely Availabe • Better than Voice only and
• Reduces shipping costs email

• Cons: • Cons:
• Less secure • Requires coordination

• Lacks personal touch • Quality systems cost money

 • In-Person

Delivery • Pros:
• Better for building trust and transparency

Methods Cont.
• Promotes productivity
• Allows meaningful discussion

• Cons:
• Meetings cost money and time
• Ineffective in larger meetings
Campaign
Effectiveness
• Campagin Measurement
• Process of measure impact of campaign
goals

• Using metrics
• ROI
• Website Visits
• Conversion rate
• Click through Rate
References

• Tanton, A. (2022, June 24). Ways to measure the success of a campaign. DemandScience. Retrieved April 30,
2023, from https://demandscience.com/resources/blog/ways-to-measure-campaign-success/
• Caldwell, D. (2018, December 28). 7 pros and cons of face to face communication in the workplace.
SmallBizClub. Retrieved December 30, 2023, from
https://smallbizclub.com/leadership/communication/7-pros-cons-face-face-communication-workplace/
• Wpengine. (2019, May 22). The Pros and cons of video conferencing: Is it right for your business? ISG
Technology. Retrieved April 30, 2023, from
https://www.isgtech.com/the-pros-and-cons-of-video-conferencing-is-it-right-for-your-business/
• Root III, G. N. (2019, January 14). Advantages & disadvantages of the use of email as a business
communications tool. Small Business - Chron.com. Retrieved April 30, 2023, from
https://smallbusiness.chron.com/advantages-disadvantages-use-email-business-communications-tool-21193.html
• Sellers, J. E. (2010). Security awareness. Security Awareness - an overview | ScienceDirect Topics. Retrieved
April 30, 2023, from https://www.sciencedirect.com/topics/computer-science/security-awareness
Link to presentation video

• https://youtu.be/9bGT4Y2u3y4