Competitors Updates

FY 2017-18

ULTRATECH CEMENT LTD.

1
Competitors Plant location/ capacity:
Type of
Source of supply (name Plant Production Customer feedback & competitors
Cement Brand Cement (OPC / of Plant) Location Of Plant Capacity (In MnTPA) feedback(marketing Gimmicks)
PPC )

1. Cement Bag appear bigger in size

which is considered as more cement in
Ambuja Gujrat Ambuja cement village rabriyawas P.O.jaitran bag.
cement PPC LTD. Dist.Pali (Raj)360302 3.6 2.Initial setting Fast
1.Dark colour appearnce in low cement
,P.O. Kymore distt.katni content mix.
Acc PPC Kymore cement works (M.P.)483880 1.6 2.Initial Setting Fast.
J.K.cement PPC J.K.Cement works. Nimbahera (Raj)312617 3.25 Rate Difference( Cheap cement)
Bangur
cement
Shree Jung
Rodhak PPC Shree cement Ltd Bewar, Rajasthan 3.6 Rate Difference( Cheap cement)
MP Birla Chanderia cement
chetak works/ Birla Cement ,Madav nagar,Chanderia (Raj)
cement PPC works 312021 4.0 Rate Difference( Cheap cement)
Birla Uttam Aditya nagar,Morak.distt.Kota
Cement PPC Mangalam cement Ltd. (Raj)326520 3.05 Rate Difference( Cheap cement)
Prizm
champion Mankahari P.O.Bathia distt.satna
cement PPC Prizm cement Ltd. (M.P.)485111 5.6 Rate Difference( Cheap cement)
Coromandal 40 Sharda nagar road Banswara
king cement PPC India cement Ltd. (Raj)327001 1.5 Rate Difference( Cheap cement)
Wonder .R.K. NAGAR Nimbaheda distt.
cement PPC Wonder cement Ltd Chitodgarh(RAJ)312601 6.75 Rate Difference( Cheap cement)
Chittor Cement Plant
Village:Bhawaliya, P.O.:Arniya 1.Duraguard with VRT
Joshi,Tehsil:Nimbahera.Dist.:Chitt 2.Rate diffrence(Cheap cement of
DURAGUARD PPC NUVOCO Vistas Corp Ltd. orgarhPincode: 312620. Raj 2.6 world leader with quality).

ULTRATECH CEMENT LTD.

2
Tracked Competitors Activities ( 2017-18)
Region: M.P
Total
Brand
Mason IHB Engineer Contractor Activities
ACC 6 1 1 6 14
Ambuja 7 3 0 1 11
JP 0 0 0 0 0
JK Laxmi 14 4 0 7 25

JK Super 43 2 1 6 52
My cem 15 5 0 6 26
Birla Chetak 27 9 0 6 42

India Cement 18 8 3 2 31
Shree
0 0 0 0 0
Cement
Lafarge 52 14 1 17 84
MP Birla
9 3 0 3 15
Perfect
Wonder 88 14 4 17 123
Ultratech 120 174 9 42 345

Other 4 1 0 2 7

ULTRATECH CEMENT LTD.

 Special Product Cmpetition
Should
Sold
Target we have
under
Regio Name of segment: Qualities such a
Zone Product Name PPC/
n Competitor plastering/RC claimed/USP product
PSC/OP
C/both in our
C license
portfolio
North MP JK Laxmi Pro PPC All purpose High one day Yes
J K Laxmi Plus strength
North MP ACC Concrete PPC Concrete Good for Yes
ACC + Work concrete
North MP Lafrge Micro PPC All purpose Crack free No
Lafarge
Fiber
North MP Ambuja Ambuja Plus PPC Roof Work Good for slab Yes
North MP Mycem Mycem Power PPC All purpose General use Yes
North MP Water proof Water repellent
Cement Properties
Gold PPC All purpose Higher No
ACC Concrete+ PPC Strength Yes
North MP Birla
PPC All purpose General use Yes
Corporation Birla Samrat
ULTRATECH
Ltd CEMENT
UltimateLTD.
4
SCHEME DETAILS:

Scheme
S No Brand Name Scheme Description Customer coverd
1 BAG: 4 Points for
1 DURAGUARD VRIDDHI Registered Contractor, Engineer
1 BaG: 5 Points for
2 WONDER SAATHI Registered Mason, Contractor

3 WONDER SPRASH SILVER/ GOLD Scheme ALL

JK Laxmi- 10 Pts, Pro+ - 20
4 JK Laxmi VISHWAS Pts Mason, Contractor
BIRLA
5 CHETAK REGULAR SILVER/ GOLD Scheme Mason, Contractor

ULTRATECH CEMENT LTD.

5
Lafarge
• Lafarge has conducted total 101
activities in FY17-18.
• They also launched their new product
Lafarge Duragaurd MF.
• They are also running a scheme called
VRIDDHI for Engineers & contractors
which is point basis & after purchasing
of one bag one can get 4 points & they
can redeem it on yearly basis.

IHB meet
conducted in
Manawar in Sep’17

ULTRATECH CEMENT LTD.

6
Duraguard VRIDDHI scheme:

ULTRATECH CEMENT LTD.

7
• Lafarge Maitree android app
launched for Contractors in which
they can tarce their lifting and
redeem the same for various gifts.
• VRIDHI rewards message.

ULTRATECH CEMENT LTD.

JK Laxmi
• JK Laxmi has conducted total 42 Activities
in FY17-18.
• JK Laxmi is running a scheme called
VISHWAS for Masons & Contractors in
which after purchasing of JK Laxmi cement
bag one can get 10 points & purchasing of
JK Laxmi Pro+ one can get 20 Points. They
can redeem it on yearly basis.

Contractor Meet
Conducted at Bagh
in October’18

ULTRATECH CEMENT LTD.

JK Laxmi Android app- VISHWAS

ULTRATECH CEMENT LTD.

10
 JK Laxmi

.
• VISHWAS Scheme point SMS to
customers

ULTRATECH CEMENT LTD.

 Wonder Cement.
• Wonder cement has conducted total
123 activities in FY 17-18.
• They had launched a scheme in Q3
named “Sparsh” for the retailers.
• They have launched SAATHI scheme
for Masons/ Contractors of 5 points
redeem basis on purchase of 1 Bag.
• They also conducted cricket tournament
in all over MP Region, 4 Jan-2018 in
Mandsaur.
• Full day Plant visit for Registered
Masons/ Contractors, Plant visit
conducted in Special Bus painted with
WONDER CEMENT

ULTRATECH CEMENT LTD.

Wonder Cement

Engineers meet at Neemuch 18-March-2018

ULTRATECH CEMENT LTD.

13
Wonder Cricket tournament

ULTRATECH CEMENT LTD.

Sathi Scheme

ULTRATECH CEMENT LTD.

Wonder Cement
Plant visit Mason meetings

ULTRATECH CEMENT LTD.

WONDER CEMENT- SAATHI SCHEME

ULTRATECH CEMENT LTD.

17
Wonder Cement
Wonder Loyalty program (Sathi) Bike Lucky draw

ULTRATECH CEMENT LTD.

WONDER CEMENT- SPARSH SCHEME

ULTRATECH CEMENT LTD.

19
WONDER: Gold & Silver scheme. Apr-
Jun-2018

ULTRATECH CEMENT LTD.

20
SAATHI Scheme Management through
esampark an Android App

ULTRATECH CEMENT LTD.

21
JK-S

ULTRATECH CEMENT LTD.

JK Super- 3 month Scheme

ULTRATECH CEMENT LTD.

23
JK-Super

JK Super
mason meet
invitation card
& return gift-
Lunch Pack

ULTRATECH CEMENT LTD.

 MP BIRLA
• MP Birla has conducted total 42
activities in FY 17-18.
• They have launched Silver & Coupan
scheme for Masons/ contractors

MP Birla Perfect Cement Conducted

IHB meet at Bhopal Nos Of Participate
40 and cello casserole distributed
Mason meet at Sehore, Bhopal
ULTRATECH CEMENT LTD.
Birla gold IHB Meet & Birla uttam
Counter Campaigning
Couter Campaign,Bhopal Birla Gold ,IHB
Meet Bhopal

ULTRATECH CEMENT LTD.

26
 MP Birla – Contractor meet
at Ganjbasoda,Vidisha

ULTRATECH CEMENT LTD.

27
 BIRLA CHETAK

• GUARNTED GIFT SCHEME ON 100 BAGS

• Coupan inside Bag in newly launched Birla Group- BIRLA GOLD

ULTRATECH CEMENT LTD.

BCL

ULTRATECH CEMENT LTD.

Birla Gold
Training Certificate

ULTRATECH CEMENT LTD.

Birla Chetak CGC & Road show

ULTRATECH CEMENT LTD.

Ambuja

ULTRATECH CEMENT LTD.

Mycem

ULTRATECH CEMENT LTD.

 Mycem Scheme

ULTRATECH CEMENT LTD.

 Mycem Scheme

ULTRATECH CEMENT LTD.

35
ICL
Puppet show & Buzz creation- RATLAM

ULTRATECH CEMENT LTD.

ICL- Coromandal King
Engineers Holi Milan at Neemcuh 7th Mar 2018

ULTRATECH CEMENT LTD.

 ICL Schemes

Guranteed gifts on
purchase of 10 - BAG, 50-
UMBERLLA & 100 Bags-
JEANS & T-SHIRT

ULTRATECH CEMENT LTD.

 Test Certificates

ULTRATECH CEMENT LTD.

39
 MP BIRLA PERFECT

ULTRATECH CEMENT LTD.

40
ULTRATECH CEMENT LTD.
41
ULTRATECH CEMENT LTD.
42
ULTRATECH CEMENT LTD.
43
ULTRATECH CEMENT LTD.
44
ULTRATECH CEMENT LTD.
45
ULTRATECH CEMENT LTD.
46
Test Certificates

MYCEM AMBUJA
JK Laxmi
ULTRATECH CEMENT LTD.
47
Test Certificates

JK LAXMI PRO+
BANGUR
ULTRATECH CEMENT LTD.
48
 Technical Broachers

ULTRATECH CEMENT LTD.

49
 TECHNICAL BROCHURE- ACC GOLD

ULTRATECH CEMENT LTD.

DURAGUARD

ULTRATECH CEMENT LTD.

51
NUVUCO VISTAS- DURAGUARD MICRO FIBER

ULTRATECH CEMENT LTD.

52
DURAGUARD MICRO FIBER -SAMPLE

ULTRATECH CEMENT LTD.

53
Pamphlets/ Paper cutting

ULTRATECH CEMENT LTD.

54
NUVUCO VISTAS- DURAGUARD

ULTRATECH CEMENT LTD.

55
 Competition Updates

ACC Cement Launched Their Premium Product

Concrete+ at Indore,Dewas & Ujjain Region.

ULTRATECH CEMENT LTD.

 TECHNICAL BROCHURE- KJS

ULTRATECH CEMENT LTD.

 ACC SURAKSHA

ULTRATECH CEMENT LTD.

58
WONDER CEMENT

ULTRATECH CEMENT LTD.

59
ULTRATECH CEMENT LTD.
60
AMBUJA CEMENT

ULTRATECH CEMENT LTD.

61
JK Laxmi

• Expert service posters.

ULTRATECH CEMENT LTD.

 TECHNICAL BROCHURE- JK SUPER CEMENT

ULTRATECH CEMENT LTD.

 POP & Give Aways

ULTRATECH CEMENT LTD.

64
POP/ Give aways- Birla Chetak
Birla Chetak, Tea Cup distributed to Engineers J K Super, Juice mug distributed to Contractors

ULTRATECH CEMENT LTD.

POP/ Give aways- Lafarge

ULTRATECH CEMENT LTD.

66
POP/ Give aways- Wonder Cement

ULTRATECH CEMENT LTD.

67
On Site/ Field Distribution

ULTRATECH CEMENT LTD.

68
 THANK YOU

ULTRATECH CEMENT LTD.

69