MEGA PROGECT

PRESENTATION
SugarBan : Sugar Free Candies
INTRODUCTION TO SUGAR-FREE CANDIES
Candies made without added sugars, using alternative sweeteners
Why Sugar free Candies:
We created Sugarban sugar-free candies to provide a delicious and healthier alternative for
individuals who love sweets but are mindful of their sugar intake.
With rising health concerns related to excessive sugar consumption, such as diabetes, obesity, and
other metabolic disorders, our mission was to develop a product that satisfies sweet cravings
without compromising health.
Growing Market Trend
• Increasing consumer demand for healthier snack options
• Rising awareness about the negative effects of excessive sugar consumption
• Expansion of sugar-free product lines in the confectionery market
 INTRODUCTION TO THE BRAND
"SUGARBAN"
Brand Name: Sugarban
"Sweetness Without the guilt"
Mission:
• To provide delicious and healthy candy alternatives
• To promote a healthier lifestyle through sugar-free options
Brand Values:
• Health-focused: Prioritizing the well-being of our consumers
• Quality: High-quality ingredients and production standards
• Innovation: Continually developing new and exciting products
HEALTH BENEFITS OF SUGAR-FREE CANDY:

• Less of impact on blood sugar.

• Burn down fat and maintain a stable weight
• Lower calorie content
• Suitable for diabetics and those on a low- sugar diet.
• Good for bone health.
 INGREDIENTS IN SUGAR-FREE CANDY:

• Stevia, Erythritol or any other sweetener

• Dates
• Nuts ( having low glycemic index below 70 like Almonds, Coconut, peanuts)
• Apricot
• Mint
• Sodium benzoate
• Gelatin or Pectin
 TYPES OF SUGAR-FREE CANDY:

• Gummy bears
• Hard Candies
• Chocolate Bars
• Mints
 TASTE AND TEXTURE:

• Advance In Flavour Technology

• Consumer feedback & satisfaction
• Comparison to regular Candy
 LOGO
•Designed a distinctive and attractive logo that represents the
brand's health-focused ethos
•Ensured the logo is versatile and used consistently across all
digital and offline platforms
•Incorporated the logo into product packaging to create a
cohesive brand identity
•Used the logo in all marketing materials to enhance brand
recognition and recall
•Received positive feedback on the logo's appeal and
effectiveness in conveying the brand message
 WHATSAPP GROUP

•Established a dedicated WhatsApp group to directly engage with consumers

•Shared promotional offers and updates with group members
•Facilitated real-time communication and feedback from customers
•Used the group for exclusive previews and launches to foster a sense of community and exclusivity
 FACEBOOK PAGE

•Launched and maintained a comprehensive Facebook page for the brand

•Posted regular updates, promotional content, and health tips
•Ran targeted ad campaigns to increase page likes and engagement
•Hosted live sessions and Q&A to interact with followers and build a loyal community
•Shared customer testimonials and success stories to build credibility
 INSTAGRAM PAGE

•Developed an Instagram page with visually appealing content focused on the

product's health benefits and lifestyle integration
•Utilized Instagram Stories and Reels for dynamic and engaging content
•Collaborated with influencers to enhance brand reach and credibility
•Used hashtags and location tags strategically to increase visibility
•Organized Instagram contests and giveaways to boost follower engagement
 INTRODUCTION AND MARKET RESEARCH
Role:
•Marketing Strategist specializing in sugar-free candies
Industry:
•Confectionery and health foods
Market Research:
•Identified target audience: Health-conscious consumers, diabetics, fitness enthusiasts
 ONLINE MARKETING STRATEGIES

Digital Posters and Social Media Posts:

•Created visually appealing digital posters highlighting health benefits and product features
•Designed engaging social media posts with enticing visuals and informative content
Content Marketing:
•Developed and published health-focused blogs, videos, and infographics
•Collaborated with influencers and health bloggers for wider reach and credibility
 OFFLINE MARKETING STRATEGIES

Retail Partnerships:
•Established partnerships with health food stores and supermarkets
•Organized in-store promotions featuring digital poster themes
Events and Trade Shows:
•Participated in health and wellness expos to showcase products with consistent branding
•Sponsored relevant events to increase brand recognition
 BRANDING, CUSTOMER ENGAGEMENT

Branding:
•Developed a strong brand identity focusing on health benefits and product quality
•Designed informative and visually appealing product packaging
Customer Engagement:
•Implemented loyalty programs and incentives to retain and attract customers
•Actively engaged with customers through social media to gather feedback and insights
 IMPACT OF SUGARBAN SUGAR-FREE
CANDIES

•Health Impact:
•Positive feedback from health-conscious consumers and diabetics
•Increased awareness and education about the benefits of sugar-free alternatives
•Contribution to healthier dietary choices and reduced sugar consumption
•Market Penetration:
•Rapid growth in market share within the confectionery industry
•Expansion into new retail channels and markets
•Strong presence in both online and offline retail environments
• Customer Satisfaction:
• High levels of customer satisfaction and loyalty
• Positive reviews and testimonials highlighting taste and health benefits
• Strong word-of-mouth and social media promotion from satisfied customers
 RESULTS AND ACHIEVEMENTS

•Sales Growth:
•Significant increase in sales revenue year-over-year
•Achievement of sales targets and exceeding initial projections
•Successful launch of new product lines with strong sales performance
•Brand Recognition:
•Enhanced brand visibility and recognition in the market
•Awards and accolades received for product innovation and quality
•High engagement and following on social media platforms
 TARGETS ACHIEVED

•Market Expansion:
•Successfully entered and established presence in key new markets
•Expanded distribution network to increase product availability
•Product Development:
•Working on multiple new flavors and candy types based on customer feedback
•Continuous improvement in product formulation to enhance taste and health benefits
•Introduction of innovative packaging solutions to appeal to target audience
•Marketing Milestones:
•Reached and surpassed digital marketing targets, including social media engagement
•High conversion rates from targeted online and offline advertising campaigns