HERBICAL SHAMPOO

NOURISH YOUR HAIR, NATURALLY

NATURAL PRODUCT GROUP MEMBERS
1. TABIBA MISBAH AHMED ( BEMS, M.PHIL AND PGD IN MIND SCIENCES )
2. DR. SHAFIULLAH KHAN (PH.D. IN MEDICINAL CHEMISTRY CURRENTLY
MARIE CURRIE FELLOW AT THE UNIVERSITY OF CAEN FRANCE)
3. FATIMA SOHAIL ( BS 3RD YEAR – ENVIRONMENTAL SCIENCES)
4. MS. FAZILA ( M.PHIL FELLOW – CHEMISTRY )
EXPERT HELP
• MR. MANZOOR
• DR. SADIA KHATOON
 ABOUT THIS PROJECT
• WHY--? ORGANIC SHAMPOO , SMALL
SCALE/ HOME BASED
WHAT --? FORMULATION AND
TESTING
WHO --? POTENTIAL BUYER
WHERE --? MARKET STRATEGY
THE HARSH REALITY OF CONVENTIONAL
SHAMPOOS

HARSH CHEMICALS CAN DAMAGE HAIR LIMITED EFFECTIVENESS FOR MANY

AND SCALP USERS
GOOGLE SURVEY ( 20 RESPONDENTS)
Question Yes No

DO YOU KNOW WHAT IS ORGANIC SHAMPOO 100% 0%

HAVE YOU EVER USED ANY HERBAL/ ORGANIC SHAMPOO WITH NO ARTIFICIAL 60% 40%
CHEMICALS ADDED
WOULD YOU RECOMEND USING ANY HERBAL/ ORGANIC SHAMPOO 75% 25%

IF ORGANIC/ HERBAL SHAMPOO IS WITH LESS FOAM WITH COMPLETE CLEANSING PROPERTIES, WOULD YOU 70% 30%
STILL LIKE TO USE IT
IF A HERBAL SHAMPOO THAT HAS FOLLOWING EFFECTS WILL YOU TRY IT 95% 5%
ANTIDANDRUFF,ANTI HAIRFALL, ANTIFRIZZ, ANTI PREMATURE GREYING, ANTIDULLNESS
IF YOUR ORGANIC SHAMPOO HAS 1 YEAR SHELF LIFE , WILL YOU PURCHASE IT 100% 0%

IF YOUR ORGANIC SHAMPOO HAS LESS OR NO AROMA WILL YOU PURCHASE IT 60% 40%

IF YOUR ORGANIC SHAMPOO IS DARK BROWN IN COLOR AND NOT ANY OTHER FANCY 37.5% 25%
COLOR , WOULD YOU STILL PURCHASE IT
WHAT WOULD YOU LIKE SHAMPOO BAR AUR SHAMPOO IN A BOTTLE Bottle Bar 0%
100%
 NATURAL SOLUTION-1
• PHYLANTHUS EMBLICA /AMLA: RICH IN
AMLA, REETHA AND
VITAMIN C, GALLIC ACID, STRENGTHENS
SHIKAKAI
HAIR AND PROMOTES GROWTH.(1)
• SAPINDUS TRIFOLIATUS /REETHA: NATURAL
SURFACTANT/FOAMING AGENT, GENTLY
CLEANSES WITHOUT STRIPPING DUE TO
SAPONINS AND MUCILAGE . IT HAS ANTI-LICE,
INSECTICIDAL AND ANTIFUNGAL PROPERTIES
(2).
• SHIKAKAI: CONDITIONS HAIR, ADDS SHINE
AND VOLUME. IT ALSO CONTAINS SAPONINS
AND A NATURAL SURFACTANT(3)
 • FORMULATION
• PHASE A --DI WATER 500 MLINFUSED INTO REETHA 50 GMS AAMLA
NATURAL SOLUTION-2
50 GMS SHIKAKAE 50 GMS
MORINGA ENRICH
• AFTER STRAINING ORGANIC
LESS THAN 400 ML IS SHAMPO
LEFT
• PHASE B--EXTRA VIRGIN OLIVE OIL 500 GMS INFUSED INTO
CHAMOMILE TEA 1TBSP HENNA LEAVES 1 TBSP MINT LEAVES
1TBSP GREEN TEA LEAVES 1TBSP PER POUND OF OIL.
• POTASSIUM HYDROXIDE KOH 95 GMS
• DISTILLED WATER 300 ML TO DISSOLVE LYE.
• PHASE C--NEEM OIL 20 ML FOR EXTRA CONDITIONING AND
HEALING.
• FOR COMMERCIAL PURPOSES GERMAL PLUS(PRESERVATIVE)
0.5% SHOULD BE ADDED DUE TO PH LOWER THAN 9+.
• XANTHIN GUM FOR THICKENING AGENT
• ESSENTIAL OIL FOR FRAGRANCE(4)
 ROADMAP-----Organic Shampoo

Collaborations/
PRODUCT Branding & Target potential
Purchasing & opportunities /
FINALIZATION ,T marketing customer
Quality and finances preparation GROWTH/
esting and
innovation
regulatory matters
 SWOT
ANALYSIS
Strengths Weakness
• Organic choice is less in market • Shelf life OF 1 YEAR ( IT COULD BE MORE
• Customers have interest in organic shampoo DEPENDS UPON HANDLING)
• Proven results • Regulatory matters ( standardization)
• Investment is less and yield is good
• Less equipment is needed
• Hype for organic products in market
• All age group can use
• Ingredients are easily available

Opportunities Threats
• More understanding of organic products in public • Some bigger brand start commercializing it
and more acceptance for it
• To collaborate with bigger organic product setups
 REGULATORY MATTERS AND QUALITY
ASSURANCE
REGULATORY MATTERS – HIRING
OF FINANCIAL CONSULTANTS FOR
SECP, NTN AND PATENT MATTERS BY
ICCBS OR HEJ
BRAND NAME – HERBICALS
DETAILS ABOUT PRODUCT IN
REGARDS TO :
• SOPS
• CHEMICAL SAFETY
PRICING, MARKETING AND RISK MANAGEMENT

• PRICES WILL BE MARKET-COMPETENT AND BASED ON RAW MATERIAL

PURCHASE
• MARKETING VIA SOCIAL MEDIA AND FEEDBACK OF CUSTOMERS WITH
BEFORE AND AFTER PICTURES( FEEDBACK PRIORLY WILL BE BY FAMILY &
FRIENDS TO BUILD CONFIDENCE OF PUBLIC)
• FRIENDS WHO ARE IN ONLINE BUSINESS ALREADY SEEKING THEIR HELP FOR
PROMOTION
• RISK MANAGEMENT IDENTIFYING RISK, ELIMINATE AND SUBSTITUTE
FUTURE PROSPECTS

• INNOVATION
• COLLABORATIONS
• DATA ANALYSIS
• NPD
REFERENCES
1. HTTPS://PUBMED.NCBI.NLM.NIH.GOV/35781257/
2. HTTPS://WWW.RESEARCHGATE.NET/PUBLICATION/370953193_A_COMPREHENSIVE_R
EVIEW_ON_SAPINDUS_TRIFOLIATUS_LINN

3. HTTPS://WWW.SCIENCEDIRECT.COM/SCIENCE/ARTICLE/PII/S2405844023090849
4. HTTPS://WWW.YOUTUBE.COM/WATCH?V=AYY4L6YAFOK
Q& A SESSION

MESSAGE FOR TODAY

GROWTH= SMART KNOWLEDGE AND

EQUAL TEAMWORK WITH
PRODUCTIVE MINDSET