Market Segmentation

Strategies for Effective Targeting and

Positioning
 Introduction to Market
Segmentation
• • Definition and importance
• • Benefits of market segmentation
 Bases of Market Segmentation
• • Geographic Segmentation
• • Demographic Segmentation
• • Psychographic Segmentation
• • Behavioral Segmentation
 Geographic Segmentation
• • Definition
• • Factors to consider
• • Examples
 Demographic Segmentation
• • Definition
• • Factors to consider
• • Examples
 Psychographic Segmentation
• • Definition
• • Factors to consider
• • Examples
 Behavioral Segmentation
• • Definition
• • Factors to consider
• • Examples
 Implementing Market
Segmentation
• • Steps in segmentation process
• • Criteria for effective segmentation
• • Positioning strategies
 Case Studies
• • Example 1: Consumer Market
• • Example 2: B2B Market
• • Lessons learned
 Conclusion
• • Recap of key points
• • Importance of effective segmentation
• • Final thoughts