E- commerce Olist Store Analysis

Presented by Group 6
 Meet Our Team

1. Mr. Prakand Mishra

2. Mr. Akash Navnath Gaikwad
3. Ms. Varpe Sukanya Gitaram
4. Ms. Anjali Mhamane
5. Mr. Dinesh Maurya
 Agenda

1. Introduction
2. KPI’s
3. Insights
4. Recommendations
5. Limitations
6. Conclusion
 Introduction

● The Olist Store Analysis project focuses on analyzing customer purchasing patterns and
payment statistics on the E-commerce platform, Olist. Key performance indicators (KPIs)
such as weekday versus weekend sales, payment statistics, delivery time, and customer
behavior are examined to gain valuable insights.
● The analysis is conducted using nine CSV files, which are cleaned and manipulated to
extract meaningful information and provide a comprehensive understanding of the E-
commerce platform's performance.
● By leveraging these datasets and conducting in-depth analysis, the project aims to uncover
trends and patterns that can inform strategic decision-making and optimize business
operations within the Olist ecosystem.
 Key Performance Indicators (KPI’s)

1. Weekday Vs Weekend (order_purchase_timestamp) Payment Statistics

2. Number of Orders with review score 5 and payment type as credit card.
3. Average number of days taken for order_delivered_customer_date for
pet_shop
4. Average price and payment values from customers of sao paulo city
5. Relationship between shipping days (order_delivered_customer_date -
order_purchase_timestamp) Vs review scores.
KPI-1 ● Analyzing payment statistics based on
weekdays versus weekends offers
valuable insights into customer
buying behavior.
● This key performance indicator (KPI)
can address questions such as which
day of the week records the highest
sales and how many customers opt for
online payment methods.
● By examining this KPI, Olist can gain
a better understanding of customer
preferences and tailor promotions to
enhance weekend sales.
● This data-driven approach can inform
strategic decision-making and
optimize sales strategies to maximize
revenue and customer satisfaction.
KPI-2
● The Key Performance Indicator (KPI)
that analyzes the number of orders
with a review score of 5 and payment
type as credit card is valuable for
understanding customer satisfaction
levels and payment preferences within
Olist.
● By tracking this KPI, Olist can
identify satisfied customers who
prefer credit card payments and
leverage this information to encourage
repeat purchases.
● This data-driven approach enables
Olist to tailor its strategies towards
retaining satisfied customers and
enhancing overall customer
experience, ultimately driving
business growth and loyalty.
KPI-3
● The KPI that analyzes the average
number of days taken for
order_delivered_customer_date for
the pet_shop segment is a valuable
metric for Olist.
● By tracking this data point, Olist can
identify areas where they can improve
their delivery time and ultimately
enhance customer satisfaction.
● This KPI provides insights into the
efficiency of the delivery process
specifically for the pet_shop segment,
allowing Olist to make informed
decisions and implement strategies to
optimize their operations and meet
customer expectations.
KPI-4 ● Analyzing the average price and
payment values from customers in Sao
Paulo city is indeed valuable for
understanding the spending patterns of
customers in this specific region.
● By identifying trends in customer
spending behavior, Olist can gain
insights into the preferences and
purchasing power of customers in Sao
Paulo. This information can be used to
identify high-value customers, tailor
marketing campaigns to target specific
customer segments, and optimize
strategies to enhance customer
engagement and loyalty.
● Overall, leveraging this analysis can
help Olist make informed decisions to
drive business growth and improve
customer satisfaction in the Sao Paulo
market.
KPI-5
● The KPI that analyzes the relationship
between shipping days and review
scores is a valuable metric for Olist to
assess the impact of delivery time on
customer satisfaction levels.
● By understanding how shipping days
influence review scores, Olist can
identify areas for improvement in their
logistics operations and work towards
optimizing their delivery processes.
● This data-driven approach can help
Olist enhance customer satisfaction by
reducing shipping times and providing
a more efficient and reliable delivery
experience for their customers.
Olist Store Excel Dashboard
Olist Store SQL Dashboard
Olist Store Tableau Dashboard
Olist Store Power-bi Dashboard
 Insights

● Based on the data provided, Olist E-commerce has approximately 99,440 orders, with 89,940
orders successfully delivered, resulting in a delivery success rate of 90%. The average
product rating across all categories is 4.09 stars, with ratings ranging from as high as 4.67
stars to as low as 2.5 stars.
● Notably, 1-star reviews rank third in the review score distribution, suggesting potential issues
with product quality in certain categories. It is important to address these concerns to
improve overall customer satisfaction and loyalty.
● Additionally, enhancing delivery performance could positively impact review scores and
contribute to an increase in the success rate of deliveries.
● By focusing on product quality and delivery efficiency, Olist E-commerce can work towards
enhancing the overall customer experience and driving business success.
 Recommendations
● Offer free shipping for customers with more than two orders to incentivize repeat
purchases and potentially increase the average order value.
● Target the right audience with higher-priced products and consider delivery costs to ensure
that customers are willing to pay for shipping, especially for expensive items like
computers.
● Provide discounts during peak months such as May and June to stimulate order volume, as
sales tend to increase during these periods.
● Investigate the shipping fees and product pricing to determine if they are excessively high,
which could be impacting the rate of orders and average order value.
● By implementing these recommendations, Olist can potentially improve customer
retention, boost sales volume, and optimize its pricing strategy for better business
performance.
 Limitations

● One limitation of the Olist store dataset is the absence of the registration date for new
customers, which restricts the depth of customer analysis that can be performed. To
conduct a more comprehensive analysis, it is essential to have a longer period dataset
that includes detailed information such as customer and seller registration dates, as
well as their names.
● By addressing these data limitations, we can enhance the sensitivity and accuracy of
the analysis, providing a more thorough understanding of customer behavior and
interactions within the Olist store ecosystem.
 Conclusion

● The Olist Store Analysis project has proven to be instrumental in providing valuable
insights into customer behavior and payment statistics, enabling Olist to identify areas for
improvement and develop targeted marketing campaigns. As a data analyst, we utilized a
combination of tools such as Excel, Power BI, Tableau, and MySQL Workbench to clean,
manipulate, and visualize the dataset effectively. This project exemplifies the power of
data analysis in aiding businesses in making informed decisions.
● By leveraging various analytical techniques and tools, we have demonstrated proficiency
in data analysis, ultimately empowering Olist Store to enhance growth, operational
efficiency, and customer satisfaction.
Thank You