Pampanga Pottery Swot Analysis

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Center for Pottery and container gardening

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2
3
History Of
4 Pampanga
5 Pottery
1Pampanga Pottery
Mr. Emmanuel Gomez Quiambao

2
San Vicente, Sto. Tomas Pampanga

3 1990’s, started working at an export company

4 Knowledge, skills and resource of manufacturer

5 Few employees and limited resources


1Pampanga Pottery
2000 Mr. Quiambao rented a commercial space

2
Art of Clay

3 2010, supplier of raw pots of an export company

4 Many years of hard work his business became stable

5
10 throwers and almost 30 employees
1 Pampanga Pottery
2
Two medium size of kiln
3
Re-opening of the retail store

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5
1 Strengths
Widespread
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2
_________________________________________
Distribution
High-quality
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_________________________________________
products
_________________________________________
Skilled workers
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3
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Affordable Price
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Fast moving stocks
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4
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Short period of
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development of new
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_________________________________________
designs
Personal relationship
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5 with customer
1 Weakness
2
• Lack of quantitative • Slow
3 goals Production
• Lack of facility to • High percentage
work in the rainy
4 reason of breakage
• Insufficient
5 technology
1 Opportuniti
es relationships
Affiliate
2 with related vendors
Development New markets
opportunities such as
3 the re-use of empty New Technology
buildings
4 Media Platforms of
other related vendors
are being promoted
5
1 Threats
Balance between high demand
2 and supply
Increases in the price of raw materials
and labor cost that can cause upward
3 pricing
Natural
Calamity
4 Cheap mass-production are being
brought in from overseas
Quality control problems with the raw
5 materials that could render an entire
batch of products ruined
S/O Based strategy
The strength that can be used to
maximize the opportunity is the short
period of development for new designs
S/T Based strategy
The strength to avoid threats is
maintain and take good care of the
skilled workers
W/o Based strategy
Re-using of the empty buildings could
overcome the lacking of facility when
it is rainy season
W/T Based strategy
The strategy that they can use in order to minimize
the lack of knowledge of the quantity that is being
load in the kiln is assigning a person
Pampanga Pottery
Quiambao, Rose Mary
Catacutan, Pauline
Canlas, Ara
Salazar, Nicoleih
Macabante, Nikka
Quito, Angelica Fhaye
Martinez, Mary Jane Sigrid

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