Presentation of Business Plan

Presented By: Group 5

Group Members: Bijaya, Arpit, Giriraj, Bishnu,
Himalaya Agro Tourism Farm
 Executive Summary
 Nepal, with its beautiful landscapes and diverse
culture, has huge potential for agro-tourism.
 This business plan aims to establish an agro-tourism
venture named Himalaya Agro Tourism Farm in
Nepal that offers tourists an opportunity to experience
the rich agricultural heritage of the country.
 Our agro-tourism venture will showcase the
traditional farming practices of Nepal, while offering
a unique experience to External tourists through
agricultural activities and cultural immersion.
 Business Description
 Our agro-tourism venture will be located in the rural part of
Kaski district, which will allow tourists to experience the local
farming practices, culture of the region, local foods, handicrafts
facilitating them homestays as well.
 Our venture will involve setting up farms that showcase the
traditional farming practices of Nepal, including rice cultivation,
vegetable farming, and livestock rearing.
 Visitors will be able to participate in these activities, gaining
hands-on experience in traditional Nepali farming practices.
 Additionally, we will offer cultural immersion experiences,
where visitors can engage with the local communities,
experience traditional Nepali music, dance, and food.
 Agro-Tourism include the following activities:
 Facility of Homestay for visitors.
 Fruit picking
 Harvesting food and crops
 Milking cows and buffaloes
 Feeding or petting animals
 U-Pick operations
 Educational and demonstrative tours
 Walking and bicycling trails to visit around the farm
area.
 Traditional dance and music everyday at 8 in the
evening.
Representative Image of Our Agro-tourism Farm.
 Market Analysis
 Nepal has a rich cultural heritage, and tourism is one of the most
important sectors of its economy.
 The country receives a significant number of international tourists
every year, with tourism contributing to 6.7% of the country's
GDP in 2022 as per world bank.
 Agro-tourism is a growing trend globally, and Nepal has great
potential in this sector.
 With its diverse agricultural practices and rich cultural heritage,
the country is a natural fit for agro-tourism.
 Our main target market will be international tourists who are
interested in experiencing traditional Nepali farming practices and
culture.
 Also internal tourists are our other priorities.
 Marketing Strategy
 We will use a combination of online and offline marketing strategies
to promote our agro-tourism venture.
 Our online marketing efforts will focus on social media platforms
like Facebook, Instagram, and Twitter, where we will showcase the
experiences of our visitors and the traditional Nepali farming
practices.
 We will also collaborate with travel bloggers and influencers to
promote our venture.
 Offline marketing efforts will include participating in tourism fairs
and events, where we will showcase our agro-tourism venture to
potential visitors.
 We will also collaborate with tour operators and travel agencies to
include our venture in their itineraries.
 Operations Plan
 Our agro-tourism venture will require a significant
investment in setting up the farms and
infrastructure required to support visitors.
 We will also need to hire local farmers and tour
guides who have a deep understanding of
traditional Nepali farming practices and culture.
 Revenue Model
 Our Income sources:
1. Admission fee
2. Tour fee
3. Sales of fresh farm product
4. Sales of processed farm product
5. Craft / souvenir sales
6. Activity fee
7. Class / skill-building fee
8. Tasting fee
9. Facility rental
10. Show fee
11. Farm lodging
12. Food service
 Financial Plan
 Our initial investment in setting up the farms and
infrastructure required to support visitors is
estimated to be Rs.50,00,000 which we will get
through financing from Bank as well as angel
investors.
 We expect to break even in the third year of
operations and generate a net profit of Rs30,00,000
in the fifth year of operations.
 Our financial projections are based on an estimated
3,000 visitors in the first year of operations.
 Conclusion
 Our agro-tourism venture Himalaya Agro Tourism
Farm has huge potential in Nepal, and we believe
that it will be a unique and attractive experience for
international tourists.
 With its rich cultural heritage and diverse
agricultural practices, Nepal is a natural fit for agro-
tourism.
 We are confident that our venture will not only
generate profits but also contribute to the economic
development of rural areas in Nepal.